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شفرة التسويق الاحترافي لتطوير الاعمال

Download to read offline

شفرة التسويق الاحترافي لتطوير الاعمال

شفرة التسويق الاحترافي لتطوير الاعمال

  1. 1. MC ‫ﺍﻷﻋﻤﺎﻝ‬ ‫ﻟﺘﻄﻮﻳﺮ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺷﻔﺮﺓ‬ ‫ﺍﻟﺘﺪﺭﻳﺒﻲ‬ ‫ﺍﻟﺒﺮﻧﺎﻣﺞ‬ ١‫ﻟﻠﺘـﺪﺭﻳﺐ‬ ‫ﺍﻟﻤﺴﺘﻘﺒــﻞ‬ ‫ﺃﻛﺎﺩﻳﻤﻴــﺔ‬
  2. 2. ‫ﻭﺍﻟﻤﻜﺎﻥ‬ ‫ﺍﻟﺰﻣﺎﻥ‬ ‫ﺍﻟﻘﺎﻫﺮﺓ‬ ‫ﻣﺼﺮ‬ ٢‫ﻟﻠﺘـﺪﺭﻳﺐ‬ ‫ﺍﻟﻤﺴﺘﻘﺒــﻞ‬ ‫ﺃﻛﺎﺩﻳﻤﻴــﺔ‬ March 2015 22 5 Days
  3. 3. ٣‫ﻟﻠﺘـﺪﺭﻳﺐ‬ ‫ﺍﻟﻤﺴﺘﻘﺒــﻞ‬ ‫ﺃﻛﺎﺩﻳﻤﻴــﺔ‬ ‫ﺍﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﺗﻔﺎﺻﻴﻞ‬ : ‫ﺍﻻﻭﻟﻰ‬ ‫ﺍﻟﻮﺣﺪﺓ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬‫ﺧﻴﺎﻟﻴﻮ‬‫ﻣﻔﻬﻮﻡ‬‫ﻭﻣﺎﻫﻮ‬‫؟‬‫ﻳﺘﻨﺎﻭﻟﻬﺎ‬‫ﺍﻟﺘﻲ‬‫ﺍﻷﻣﻮﺭ‬‫ﻭﻣﺎﻫﻰ‬‫؟‬‫ﺍﻟﺘﺴﻮﻳﻖ‬‫ﻭﻣﺎﻫﻮ‬‫ﻋﻠﻢ‬‫ﺃﻡ‬‫ﻓﻦ‬‫ﺍﻟﺘﺴﻮﻳﻖ‬‫ﻫﻞ‬-١ ‫ﺍﻟﻤﺒﺘﻜﺮ؟‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬‫ﺷﻔﺮﺓ‬ ‫ﻧﻤﻮﺫﺝ‬ ‫ﻣﺎﻫﻮ‬ ‫؟‬ ٧Ps‫ﻭ‬ ٥Ps ‫ﺍﻟﺘﺴﻮﻳﻘﻰ‬‫ﺍﻟﻤﺰﻳﺞ‬ ‫ﻋﻨﺎﺻﺮ‬ ‫ﻣﺎﻫﻰ‬‫؟‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻇﻬﻮﺭ‬ ‫ﻣﺮﺍﺣﻞ‬ ‫ﻣﺎﻫﻰ‬– ٢ ‫؟‬ ‫ﻭﺍﻷﺳﻮﺍﻕ‬‫ﻟﻠﺘﺴﻮﻳﻖ‬‫ﺍﻟﻌﺸﺮﺓ‬‫ﻭﺍﻟﻨﻄﺎﻗﺎﺕ‬‫ﺍﻟﺘﺴﻮﻳﻖ‬‫ﻭﻇﻴﻔﺔ‬‫ﻭﻣﺎﻫﻰ‬"‫ﺗﺴﻮﻳﻘﻬﺎ‬‫ﻭﻃﺮﻕ‬‫ﺍﻟﻤﻨﺘﺠﺎﺕ‬‫ﻻﺑﺘﻜﺎﺭ‬‫ﺍﻟﺘﺨﻴﻠﻲ‬ ‫؟‬ ‫ﺍﻟﺴﻮﻕ‬ ‫ﻣﻔﻬﻮﻡ‬ ‫ﻭﻣﺎﻫﻮ‬ ‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﻭﺍﻟﻌﻼﻗﺎﺕ‬ ‫ﻭﺍﻟﺪﻋﺎﻳﺔ‬ ‫ﻭﺍﻹﻋﻼﻥ‬ ‫ﻭﺍﻟﺘﺮﻭﻳﺞ‬ ‫ﻭﺍﻟﺒﻴﻊ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺑﻴﻦ‬ ‫ﻣﺎﻟﻔﺮﻕ‬ - ٣ ‫ﻭﻛﻴﻔﻴﺔ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻭﺃﺑﺤﺎﺙ‬ RSTPMMIC ‫ﺍﻟﺨﻤﺴﺔ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﺗﻔﻜﻴﺮ‬ ‫ﻣﻌﺎﺩﻟﺔ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺷﻔﺮﺓ‬ ‫ﻣﺎﻫﻰ‬ -٤ ‫؟‬ ‫ﺍﻟﻌﻤﻞ‬ ‫ﺑﻴﺌﺔ‬ ‫ﻋﻠﻰ‬ ‫ﺍﺳﻘﺎﻃﻬﺎ‬ ‫ﻭﺍﻟﺘﻬﺪﻳﺪﺍﺕ‬‫ﻭﺍﻟﻀﻌﻒ‬‫ﺍﻟﻘﻮﺓ‬‫ﻧﻘﺎﻁ‬SWOT‫ﻭﺗﺤﻠﻴﻞ‬‫ﺍﻷﺳﻮﺍﻕ‬‫ﻭﺗﻘﺴﻴﻢ‬‫ﺍﻟﺴﻮﻕ‬‫ﺗﺠﺰﺋﺔ‬‫ﻭﺃﺳﺲ‬‫ﺍﻟﺴﻮﻕ‬‫ﺗﻌﺮﻳﻒ‬–٥ ‫ﻭﺍﻟﺨﺎﺭﺟﻴﺔ؟‬ ‫ﺍﻟﻤﺤﻠﻴﺔ‬ ‫ﺍﻻﺳﻮﺍﻕ‬ ‫ﻭﻏﺰﻭ‬ ‫ﻟﻠﻤﻨﺸﺎﺕ‬ ‫ﺍﻟﻤﺘﺎﺣﺔ‬ ‫ﻭﺍﻟﻔﺮﺹ‬ ‫ﻋﻠﻰ‬ ‫ﺍﻟﻄﻠﺐ‬ ‫ﻟﺰﻳﺎﺩﺓ‬ ٩ ‫ﻭﺍﻟﻄﺮﻕ‬ ‫ﺍﻟﻤﻨﺘﺠﺎﺕ‬ ‫ﺭﻛﻮﺩ‬ ‫ﻣﻮﺍﺟﻪ‬ ‫ﻭﺍﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ‬ PLC ‫ﺍﻟﻤﻨﺘﺞ‬ ‫ﺣﻴﺎﺓ‬ ‫ﺩﻭﺭﺓ‬ ‫ﻣﺮﺍﺣﻞ‬ ‫ﻣﺎﻫﻰ‬ - ٦ .‫ﺍﻟﻌﺎﻟﻢ‬ ‫ﺣﻮﻝ‬ ‫ﺍﻟﻤﺴﻮﻗﻴﻦ‬ ‫ﻧﺠﺎﺡ‬ ‫ﺍﺳﺮﺍﺭ‬ ‫؟‬ ‫ﺍﻷﺳﻮﺍﻕ‬ ‫ﻻﺧﺘﺮﺍﻕ‬ ‫ﺍﻟﺜﻼﺛﺔ‬ ‫ﺍﻟﻨﻘﺎﻁ‬ ‫ﻭﺇﺳﺘﺮﺍﺗﻴﺠﻴﺔ‬ ‫ﺍﻟﻤﻨﺘﺞ‬
  4. 4. ٤‫ﻟﻠﺘـﺪﺭﻳﺐ‬ ‫ﺍﻟﻤﺴﺘﻘﺒــﻞ‬ ‫ﺃﻛﺎﺩﻳﻤﻴــﺔ‬ ‫ﺍﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﺗﻔﺎﺻﻴﻞ‬ : ‫ﺍﻟﺜﺎﻧﻴﺔ‬ ‫ﺍﻟﻮﺣﺪﺓ‬ ‫؟‬ ‫ﻓﺎﻳﻒ‬ ‫ﺍﻟﺒﻰ‬ ‫ﻋﻨﺎﺻﺮ‬ ‫ﺧﺼﺎﺋﺺ‬ ‫٧ﻭﻣﺎﻫﻰ‬Ps ‫ﻭ‬ ٥Ps ‫ﻓﺎﻳﻒ‬ ‫ﺍﻟﺒﻰ‬ - ١ ‫ﻭﺇﺳﺘﺮﺍﺗﻴﺠﻴﺔ‬‫ﺍﻟﻌﺎﻟﻤﻴﺔ‬‫ﺑﻮﺳﻄﻦ‬‫ﻣﺼﻔﻮﻓﺔ‬BCG‫ﺍﻟﻤﻨﺘﺠﺎﺕ‬‫ﺗﺤﻠﻴﻞ‬‫ﻧﻤﺎﺫﺝ‬-٢ ‫ﺍﻟﺘﻨﺎﻓﺴﻴﺔ؟‬ ‫ﺍﻟﻤﻴﺰﺓ‬ ‫ﻣﻔﻬﻮﻡ‬ USP ‫ﺍﻟﺘﻤﻴﺰ‬ ‫؟‬ ‫ﺍﻟﺘﺮﻭﻳﺞ‬ ‫ﻋﻨﺎﺻﺮ‬ ‫ﻭﻣﺎﻫﻰ‬ ‫ﺍﻟﺘﺮﻭﻳﺠﻲ‬ ‫ﺍﻟﻤﺰﻳﺞ‬ ‫ﻣﺎﻫﻮ‬ – ٣ ‫ﻭﺍﻟﻤﺰﻳﺞ‬ ‫ﺍﻟﺘﺮﻭﻳﺠﻲ‬ ‫ﻭﺍﻟﻤﺰﻳﺞ‬ ٧Ps ‫ﻭ‬ ٥Ps ‫ﺍﻟﺘﺴﻮﻳﻘﻲ‬ ‫ﺍﻟﻤﺰﻳﺞ‬ ‫ﺑﻴﻦ‬ ‫ﻣﺎﻟﻔﺮﻕ‬ – ٤ ‫؟‬ ‫ﺍﻟﺴﻠﻌﻲ‬ ‫ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ‬ ‫ﺍﺳﺘﺨﺪﺍﻡ‬ ‫ﻭﻃﺮﻕ‬ ‫؟‬ ‫ﺍﻟﺴﺒﻌﺔ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺃﺭﻛﺎﻥ‬ ‫ﻣﺎﻫﻰ‬ – ٥ ‫؟‬ ‫ﺍﻟﻔﻌﺎﻟﺔ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫؟‬ ‫ﻭﻣﺘﻄﻠﺒﺎﺗﻬﺎ‬ ‫ﺍﻟﺘﺴﻮﻳﻘﻴﺔ‬ ‫ﺍﻟﺨﻄﻂ‬ ‫ﻹﻋﺪﺍﺩ‬ ‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﺍﻷﻓﻜﺎﺭ‬ – ٦
  5. 5. ٥‫ﻟﻠﺘـﺪﺭﻳﺐ‬ ‫ﺍﻟﻤﺴﺘﻘﺒــﻞ‬ ‫ﺃﻛﺎﺩﻳﻤﻴــﺔ‬ ‫ﺍﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﺗﻔﺎﺻﻴﻞ‬ : ‫ﺍﻟﺜﺎﻟﺜﺔ‬ ‫ﺍﻟﻮﺣﺪﺓ‬ ‫؟‬ ‫ﺍﻟﻌﻤﻠﻲ‬ ‫ﺍﻟﻮﺍﻗﻊ‬ ‫ﻓﻰ‬ ‫ﻣﺎﺳﻠﻮ‬ ‫ﺳﻠﻢ‬ ‫ﺍﺳﺘﺨﺪﺍﻡ‬ ‫ﻃﺮﻕ‬ ‫ﻭ‬ ‫ﻭﺍﻟﺮﻏﺒﺔ‬ ‫ﺍﻟﺤﺎﺟﺔ‬ ‫ﻣﻔﻬﻮﻡ‬ – ١ ‫ﺍﻟﻤﺴﺘﻬﻠﻚ‬ ‫ﺫﻫﻦ‬ ‫ﻭﻗﺮﺍﺀﺓ‬ ‫؟‬ ‫ﺍﻟﺤﺎﺟﺎﺕ‬ ‫ﻭﺃﻧﻮﺍﻉ‬ ‫؟‬ ‫ﺍﻟﺸﺮﺍﺋﻲ‬ ‫ﺍﻟﻄﻠﺐ‬ ‫ﺧﻠﻖ‬ ‫ﻣﺮﺍﺣﻞ‬ – ٢ ‫)ﺍﻟﺪﻭﺍﻓﻊ‬ ‫ﺍﻟﻤﺴﺘﻬﻠﻚ‬ ‫ﺳﻠﻮﻙ‬ ‫ﻋﻠﻰ‬ ‫ﺍﻟﻤﺆﺛﺮﺓ‬ ‫ﺍﻟﻌﻨﺎﺻﺮ‬ ‫ﻭﻣﺎﻫﻰ‬ ‫؟‬ ‫ﺍﻟﻤﺴﺘﻬﻠﻚ‬ ‫ﺳﻠﻮﻙ‬ ‫ﻧﻔﻬﻢ‬ ‫ﻛﻴﻒ‬ – ٣ ‫؟‬ (‫ﺍﻟﻮﻻﺀ‬ – ‫؟‬ ‫ﻭﺍﻟﺪﻋﺎﻳﺔ‬ ‫ﺍﻻﻋﻼﻧﻴﺔ‬ ‫ﻭﺍﻟﺤﻤﻼﺕ‬ ‫ﺍﻟﻤﺴﺘﻬﻠﻚ‬ ‫ﻟﺪﻯ‬ ‫ﺍﻟﺸﺮﺍﺋﻲ‬ ‫ﺍﻟﻘﺮﺍﺭ‬ ‫ﺍﺗﺨﺎﺫ‬ ‫ﻣﺮﺍﺣﻞ‬ – ٤ ‫ﻭﻣﺎﻫﻰ‬ ‫؟‬ ‫ﺳﻠﻮﻛﻪ‬ ‫ﻭﻣﻌﺮﻓﺔ‬ ‫ﺍﻟﻤﺴﺘﻬﻠﻚ‬ ‫ﺫﻫﻦ‬ ‫ﻭﻗﺮﺍﺀﺓ‬ ‫ﺍﻟﻤﺴﺘﻬﻠﻚ‬ ‫ﻭﻻﺀ‬ ‫ﻋﻠﻰ‬ ‫ﺍﻟﺤﺼﻮﻝ‬ ‫ﻛﻴﻔﻴﺔ‬ – ٥ ‫؟‬ ‫ﺍﻟﺘﺴﻮﻳﻘﻴﺔ‬ ‫ﺍﻟﻌﻼﻗﺔ‬ ‫ﺑﻨﺎﺀ‬ ‫ﻣﺴﺘﻮﻳﺎﺕ‬ ‫ﻣﻦ‬ ‫ﻳﺘﻢ‬ ‫ﻋﻤﻞ‬ ‫ﻭﺭﺷﺔ‬ (‫ﻭ)ﺗﻄﺒﻴﻘﺎﺕ‬ ‫ﺍﻟﻌﺎﻟﻤﻴﺔ‬ ‫ﺍﻷﺳﻮﺍﻕ‬ ‫ﺑﻌﺾ‬ ‫ﻓﻲ‬ ‫ﺍﻟﺸﺮﻛﺎﺕ‬ ‫ﺗﺠﺎﺭﺏ‬ ‫ﺍﺳﺘﻌﺮﺍﺽ‬ – ٦ ‫ﻣﺎﺫﻛﺮ‬ ‫ﺟﻤﻴﻊ‬ ‫ﻋﻠﻰ‬ ‫ﻋﻤﻞ‬ ‫ﻭﻭﺭﺵ‬ ‫ﺗﻄﺒﻴﻘﺎﺕ‬ ‫ﺛﻢ‬ " ‫ﻋﻠﻴﻪ‬ ‫ﻭﺍﻟﻌﻤﻞ‬ ‫ﻟﻤﺸﺮﻭﻉ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﻛﻞ‬ ‫ﺗﺒﻨﻰ‬ ‫ﺧﻼﻟﻬﺎ‬ ‫ﺍﻓﻀﻞ‬‫ﻻﺧﺘﻴﺎﺭ‬‫ﺍﻟﺘﺴﻮﻳﻖ‬‫ﺷﻔﺮﺓ‬‫ﻣﺴﺎﺑﻘﺔ‬‫ﺑﺪﺀ‬‫ﺛﻢ‬‫ﻭﻣﻦ‬‫ﻟﻠﻤﺘﺪﺭﺑﻴﻦ‬‫ﺍﻟﻌﻤﻠﻴﺔ‬‫ﺍﻟﺒﻴﺌﺔ‬‫ﻭﺍﻗﻊ‬‫ﻣﻦ‬‫ﺍﻣﺜﻠﺔ‬‫ﻣﻊ‬ .‫ﺗﺴﻮﻳﻘﻲ‬ ‫ﻣﺸﺮﻭﻉ‬
  6. 6. ٦‫ﻟﻠﺘـﺪﺭﻳﺐ‬ ‫ﺍﻟﻤﺴﺘﻘﺒــﻞ‬ ‫ﺃﻛﺎﺩﻳﻤﻴــﺔ‬ ‫ﺍﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﺗﻔﺎﺻﻴﻞ‬ : ‫ﺍﻟﺮﺍﺑﻌﺔ‬ ‫ﺍﻟﻮﺣﺪﺓ‬ ‫؟‬ ‫ﺍﻟﺪﻭﺭﺓ‬ ‫ﻣﻦ‬ ‫ﺍﻟﺘﺨﺮﺝ‬ ‫ﻣﺸﺮﻭﻉ‬ ‫ﺗﻘﻴﻴﻢ‬ – ١ ‫ﺍﻟﺪﻭﺭﺓ‬ ‫ﺍﻣﺘﺤﺎﻧﺎﺕ‬ – ٢ . ‫ﻭﺍﻟﺸﻬﺎﺩﺍﺕ‬ ‫ﺍﻟﺠﻮﺍﺋﺰ‬ ‫ﻭﺗﻮﺯﻳﻊ‬ ‫ﺍﻟﻨﺎﺟﺤﺔ‬ ‫ﺍﻟﻤﺸﺮﻭﻋﺎﺕ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺍﻋﻼﻥ‬ – ٣
  7. 7. ٧‫ﻟﻠﺘـﺪﺭﻳﺐ‬ ‫ﺍﻟﻤﺴﺘﻘﺒــﻞ‬ ‫ﺃﻛﺎﺩﻳﻤﻴــﺔ‬ ‫؟‬ ‫ﺍﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﻫﺬﺍ‬ ‫ﻟﻤﻦ‬ .‫ﺍﻟﺼﻐﻴﺮﺓ‬ ‫ﻭﺍﻟﻤﺸﺎﺭﻳﻊ‬ ‫ﺍﻟﺸﺮﻛــﺎﺕ‬ ‫ﻭ‬ ‫ﺍﻷﻋﻤﺎﻝ‬ ‫١.ﺃﺻﺤﺎﺏ‬ .‫ﻭﺍﻟﻤﺒﻴﻌﺎﺕ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻭﻣﻮﻇﻔﻲ‬ ‫ﻭﻣﺸﺮﻓﻲ‬ ‫٢.ﻣﺪﺭﺍﺀ‬ .‫ﻭﺍﻟﻤﺒﻴﻌﺎﺕ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻭﻣﻨﺎﺩﻳﺐ‬ ‫ﺑﻬﺎ‬ ‫ﻭﺍﻟﻌﺎﻣﻠﻴﻦ‬ ‫ﺍﻟﻤﺸﺎﺭﻳﻊ‬ ‫٣.ﺃﺻﺤﺎﺏ‬ .‫ﻭﺍﻟﻤﺒﻴﻌﺎﺕ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻓﻲ‬ ‫ﺍﻟﻘﺮﺍﺭﺍﺕ‬ ‫ﻭﻣﺘﺨﺬﻭﺍ‬ ‫٤.ﺃﺻﺤﺎﺏ‬ .‫ﺍﻟﻤﺠــــﺎﻻﺕ‬ ‫ﻛﻞ‬ ‫ﻓﻲ‬ ‫ﻭﺍﻟﺒﺎﺋﻌﻮﻥ‬ ‫٥.ﺍﻟﻤﺴﻮﻗﻮﻥ‬ .‫ﻭﺍﻟﻤﺒﻴﻌﺎﺕ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻣﺠﺎﻝ‬ ‫ﻓﻲ‬ ‫ﺍﻟﺪﺍﺭﺳﻮﻥ‬ ‫ﻭ‬ ‫٦.ﺍﻟﻤﻬﺘﻤﻮﻥ‬ ‫ﺍﻓﺎﻕ‬ ‫ﻧﺤﻮ‬ ‫ﻭﺍﻟﺘﻮﺟﻪ‬ ‫ﻗﺪﺭﺍﺗﻬﻢ‬ ‫ﻭﺗﻨﻤﻴﺔ‬ ‫ﺫﺍﺗﻬﻢ‬ ‫ﺑﺘﻄﻮﻳﺮ‬ ‫٧.ﺍﻟﻤﻬﺘﻤﻮﻥ‬ ‫ﺍﻟﺤﻴﺎﺓ‬ ‫ﻓﻰ‬ ‫ﺟﺪﻳﺪﺓ‬
  8. 8. ٨‫ﻟﻠﺘـﺪﺭﻳﺐ‬ ‫ﺍﻟﻤﺴﺘﻘﺒــﻞ‬ ‫ﺃﻛﺎﺩﻳﻤﻴــﺔ‬ ‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﺍﻷﻫﺪﺍﻑ‬ ‫ﺍﻷﺳﻮﺍﻕ‬ ‫ﺗﺤﺪﻳﺎﺕ‬ ‫ﻣﻦ‬ ‫ﺍﻟﻜﺜﻴﺮ‬ ‫ﻟﻤﻮﺍﺟﻬﺔ‬ ‫ﻭﺗﻘﻨﻴﺎﺗﻪ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻃﺮﻕ‬ ‫ﺍﺣﺪﺙ‬ ‫ﺍﺳﺘﺨﺪﺍﻡ‬ ‫ﻋﻠﻰ‬ ‫ﺍﻟﺘﺪﺭﻳﺐ‬ .‫ﺍﻟﻤﺒﻴﻌﺎﺕ‬ ‫ﻭﺯﻳﺎﺩﺓ‬ ‫ﺍﻟﺤﺎﻟﻴﺔ‬ . ‫ﺍﻟﻤﻨﻈﻤﺔ‬ ‫ﻓﻲ‬ ‫ﺍﻟﻌﺎﻣﻠﻴﻦ‬ ‫ﺟﻤﻴﻊ‬ ‫ﻟﺪﻯ‬ ‫ﺍﻟﺘﺴﻮﻳﻘﻴﺔ‬ ‫ﺍﻟﻜﻔﺎﺀﺓ‬ ‫ﻟﺮﻓﻊ‬ - ١ ‫ﺃﻫﺪﺍﻑ‬ ‫ﻟﺘﺤﻘﻴﻖ‬ ‫ﺍﺳﺘﺨﺪﺍﻣﻪ‬ ‫ﻭﻃﺮﻕ‬ ‫ﻓﺎﻳﻒ‬ ‫ﺍﻟﺒﻰ‬ ‫ﺍﻟﻔﻌﺎﻝ‬ ‫ﺍﻟﺘﺴﻮﻳﻘﻲ‬ ‫ﺍﻟﻤﺰﻳﺞ‬ ‫ﻋﻨﺎﺻﺮ‬ ‫ﻣﻌﺮﻓﺔ‬ – ٢ .‫ﺍﻟﻤﻨﺸﺎﺓ‬ ‫ﺍﻟﺸﺒﻜﻲ‬ ‫ﻭﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺍﻷﺭﺑﻌﺔ‬ ‫ﺍﻟﺮﺋﻴﺴﻴﺔ‬ ‫ﻭﺍﻷﺳﻮﺍﻕ‬ ‫ﺍﻟﻌﺸﺮﺓ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻧﻄﺎﻗﺎﺕ‬ ‫ﻋﻠﻰ‬ ‫ﺍﻟﺘﻌﺮﻑ‬ - ٣ .‫ﻣﻨﻬﻢ‬ ‫ﺍﻻﺳﺘﻔﺎﺩﺓ‬ ‫ﻭﻛﻴﻔﻴﺔ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺃﺑﺤﺎﺙ‬ ‫ﻭﻋﻤﻞ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺷﻔﺮﺓ‬ ‫ﺍﻟﺨﻤﺴﺔ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﻣﻌﺎﺩﻟﺔ‬ ‫ﺍﺳﺘﺨﺪﺍﻡ‬ ‫ﻣﻌﺮﻓﺔ‬ – ٤ ‫ﺍﻟﺘﻲ‬ ‫ﻭﺍﻟﺘﻬﺪﻳﺪﺍﺕ‬ ‫ﻭﺍﻟﻔﺮﺹ‬ ‫ﻭﺍﻟﻀﻌﻒ‬ ‫ﺍﻟﻘﻮﺓ‬ ‫ﻧﻘﺎﻁ‬ ‫ﺗﺤﻠﻴﻞ‬ ‫ﻓﻰ‬ ‫ﺳﻮﺍﺕ‬ ‫ﻋﻮﺍﻣﻞ‬ ‫ﺍﺳﺘﺨﺪﺍﻡ‬ ‫ﻭﻣﻌﺮﻓﺔ‬ .‫ﻋﻠﻴﻬﺎ‬ ‫ﻭﺍﻟﺘﻐﻠﺐ‬ ‫ﺑﺎﻟﻤﻨﺸﺎﺓ‬ ‫ﺍﻟﻤﻮﺟﻮﺩﺓ‬ ‫ﺃﻭ‬ ‫ﺍﻟﻤﻨﺸﺎﺓ‬ ‫ﺗﻮﺍﺟﻬﻪ‬
  9. 9. ٩‫ﻟﻠﺘـﺪﺭﻳﺐ‬ ‫ﺍﻟﻤﺴﺘﻘﺒــﻞ‬ ‫ﺃﻛﺎﺩﻳﻤﻴــﺔ‬ ‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﺍﻷﻫﺪﺍﻑ‬ ‫ﻭﻃﺮﻕ‬ ‫ﺍﻟﻤﻨﺸﺎﺓ‬ ‫ﻣﻨﺘﺠﺎﺕ‬ ‫ﺣﺮﻛﺔ‬ ‫ﻟﺘﻨﺸﻴﻂ‬ ‫ﺍﻟﻤﻨﺘﺞ‬ ‫ﺣﻴﺎﺓ‬ ‫ﻭﺩﻭﺭﺓ‬ ‫ﺍﻷﺳﻮﺍﻕ‬ ‫ﺗﻘﺴﻴﻢ‬ ‫ﺃﺳﺲ‬ ‫ﻣﻌﺮﻓﺔ‬ - ٥ ‫ﻻﺧﺘﺮﺍﻕ‬ ‫ﺍﻟﺜﻼﺛﺔ‬ ‫ﺍﻟﻨﻘﺎﻁ‬ ‫ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺔ‬ ‫ﺍﺳﺘﺨﺪﺍﻡ‬ ‫ﺧﻼﻝ‬ ‫ﻣﻦ‬ ‫ﺍﻟﻄﻠﺐ‬ ‫ﻟﺰﻳﺎﺩﺓ‬ ‫ﺍﻟﺘﺴﻌﺔ‬ ‫ﺍﻟﻄﺮﻕ‬ ‫ﺍﺳﺘﺨﺪﺍﻡ‬ .‫ﺑﻔﻌﺎﻟﻴﺔ‬ ‫ﺍﻷﺳﻮﺍﻕ‬ .‫ﺍﻟﻔﻌﺎﻟﺔ‬ ‫ﺍﻟﺘﺴﻮﻳﻘﻴﺔ‬ ‫ﺍﻟﺨﻄﺔ‬ ‫ﻭﺿﻊ‬ ‫ﺃﺳﺲ‬ ‫ﻣﻌﺮﻓﺔ‬ – ٦ ‫ﺍﻟﺘﺮﻭﻳﺠﻲ‬‫ﻭﺍﻟﻤﺰﻳﺞ‬‫ﻭﺍﻟﺒﻴﻊ‬‫ﺍﻟﺸﺒﻜﻲ‬‫ﻭﺍﻟﺘﺴﻮﻳﻖ‬‫ﻭﺍﻟﺘﺴﻮﻳﻖ‬‫ﻭﺍﻹﻋﻼﻥ‬‫ﺍﻟﺪﻋﺎﻳﺔ‬‫ﺑﻴﻦ‬‫ﺍﻟﻔﺮﻭﻕ‬‫ﻣﻌﺮﻓﺔ‬–٧ .‫ﻣﻨﻬﻢ‬ ‫ﻟﻼﺳﺘﻔﺎﺩﺓ‬ ‫ﺍﺳﺘﺨﺪﺍﻣﻬﻢ‬ ‫ﻭﻛﻴﻔﻴﺔ‬ ‫ﺍﻟﺘﺴﻮﻳﻘﻲ‬ ‫ﻭﺍﻟﻤﺰﻳﺞ‬ ‫ﺍﻟﺴﻠﻌﻲ‬ ‫ﻭﺍﻟﻤﺰﻳﺞ‬ .‫ﺑﻔﻌﺎﻟﻴﺔ‬ ‫ﺍﻹﻋﻼﻥ‬ ‫ﺣﻤﻼﺕ‬ ‫ﻣﻦ‬ ‫ﻟﻼﺳﺘﻔﺎﺩﺓ‬ ‫ﺍﻟﻔﻌﺎﻟﺔ‬ ‫ﺍﻟﺘﺮﻭﻳﺠﻴﺔ‬ ‫ﺍﻟﺤﻤﻼﺕ‬ ‫ﻋﻤﻞ‬ ‫ﻛﻴﻔﻴﺔ‬ – ٨ .‫ﻣﻨﻬﺎ‬ ‫ﺍﻻﺳﺘﻔﺎﺩﺓ‬ ‫ﻭﻛﻴﻔﻴﺔ‬ ‫ﺍﻟﻔﻌﺎﻟﺔ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺍﺭﻛﺎﻥ‬ ‫ﻣﻌﺮﻓﺔ‬ – ٩ .‫ﻭﻻﺋﻪ‬ ‫ﻋﻠﻰ‬ ‫ﺍﻟﺤﺼﻮﻝ‬ ‫ﻭﻛﻴﻔﻴﺔ‬ ‫ﻣﻌﻪ‬ ‫ﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﻭﺍﻟﻴﺔ‬ ‫ﻭﺗﺤﻠﻴﻠﻪ‬ ‫ﺍﻟﻤﺴﺘﻬﻠﻚ‬ ‫ﺳﻠﻮﻙ‬ ‫ﻓﻬﻢ‬ – ١٠ .‫ﻣﻨﻪ‬ ‫ﺍﻻﺳﺘﻔﺎﺩﺓ‬ ‫ﻭﻛﻴﻔﻴﺔ‬ ‫ﻟﻠﻤﻨﺘﺠﺎﺕ‬ BCG ‫ﻧﻤﻮﺫﺝ‬ ‫ﻓﻬﻢ‬ – ١١ .‫ﺍﻟﻔﻌﺎﻟﺔ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ‬ ‫ﺍﻗﻮﻯ‬ ‫ﺍﺳﺘﺨﺪﺍﻡ‬ – ١٢
  10. 10. ١٠‫ﻟﻠﺘـﺪﺭﻳﺐ‬ ‫ﺍﻟﻤﺴﺘﻘﺒــﻞ‬ ‫ﺃﻛﺎﺩﻳﻤﻴــﺔ‬ ‫ﺍﻟﺘﻔﺼﻴﻠﻴﺔ‬ ‫ﺍﻷﻫﺪﺍﻑ‬ ‫ﻭﺍﻟﻤﺒﻴﻌﺎﺕ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻋﺎﻟﻢ‬ ‫ﻓﻲ‬ ‫ﺍﻟﺘﺪﺭﻳﺒﻴﺔ‬ ‫ﺍﻟﺒﺮﺍﻣﺞ‬ ‫ﻭﺍﺣﺪﺙ‬ ‫ﺍﻗﻮﻱ‬ ‫ﻣﻦ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺷﻔﺮﺓ‬ ‫ﺇﻋﻤﺎﻟﻬﻢ‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﻋﻠﻰ‬ ‫ﻭﺍﻷﻓﺮﺍﺩ‬ ‫ﻭﺍﻟﻤﺆﺳﺴﺎﺕ‬ ‫ﺍﻟﺸﺮﻛﺎﺕ‬ ‫ﻣﻦ‬ ‫ﺍﻟﻜﺜﻴﺮ‬ ‫ﺳﺎﻋﺪﺕ‬ ‫ﻭﺍﻟﺘﻲ‬ ‫ﺗﻨﺘﻬﺞ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺷﻔﺮﺓ‬ ‫ﻧﻤﻄﻲ‬ ‫ﻏﻴﺮ‬ ‫ﺑﻴﻌﻲ‬ ‫ﺗﺴﻮﻳﻘﻲ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ ‫ﺗﻌﺘﺒﺮ‬ ‫ﻻﻧﻬﺎ‬ ‫ﺇﺭﺑﺎﺣﻬﻢ‬ ‫ﻭﺯﻳﺎﺩﺓ‬ ‫ﺗﻔﻌﻴﻞ‬ ‫ﻭ‬ ‫ﺑﺘﻄﻮﻳﺮ‬ ‫ﺻﻠﺔ‬ ‫ﺫﺍﺕ‬ ‫ﻭﺍﻟﻤﺒﻴﻌﺎﺕ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻋﺎﻟﻢ‬ ‫ﻓﻲ‬ ‫ﻭﻣﺘﻄﻮﺭﺓ‬ ‫ﺣﺪﻳﺜﺔ‬ ‫ﺃﺳﺎﻟﻴﺐ‬ ‫ﺁﻟﻴﺔ‬ ‫ﺗﻐﻴﺮ‬ ‫ﻭ‬ ‫ﺍﻟﺬﻛﻲ‬ ‫ﻭﺍﻟﺒﺎﺋﻊ‬ ‫ﺍﻟﻤﺤﺘﺮﻑ‬ ‫ﺍﻟﻤﺴﻮﻕ‬ ‫ﻋﻘﻞ‬ ‫ﺑﺪﺍﺧﻞ‬ ‫ﺍﻟﺘﺴﻮﻳﻘﻲ‬ ‫ﺍﻟﻔﻜﺮ‬ ‫ﺑﺎﻟﺘﻌﻤﻖ‬ ‫ﻭﺫﻟﻚ‬ ، ‫ﺍﻟﺤﺪﻳﺜﺔ‬ ‫ﻭﺍﻟﻄﺮﻕ‬ ‫ﺍﻷﻓﻜﺎﺭ‬ ‫ﺍﻧﺠﺢ‬ ‫ﺇﻟﻰ‬ ‫ﺇﺭﺷﺎﺩﻫﻢ‬ ‫ﺧﻼﻝ‬ ‫ﻣﻦ‬ ، ‫ﺗﻔﻜﻴﺮﻫﻢ‬ ‫ﺑﻤﻬﺎﺭﺍﺕ‬ ‫ﻣﻤﺰﻭﺟﺔ‬ ‫ﺗﺴﻮﻳﻘﻬﻢ‬ ‫ﻭﻛﻴﻔﻴﺔ‬ ‫ﺗﻘﻜﻴﺮﻫﻢ‬ ‫ﻭﻃﺮﻕ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺧﻴﺎﻟﻮﺍ‬ ‫ﻓﻜﺮ‬ ‫ﻓﻲ‬ ..٣S ‫ﺍﻟﺬﻛﻲ‬ ‫ﺍﻟﺒﻴﻊ‬ ‫ﻭﺧﻄﻮﺍﺕ‬
  11. 11. ١١‫ﻟﻠﺘـﺪﺭﻳﺐ‬ ‫ﺍﻟﻤﺴﺘﻘﺒــﻞ‬ ‫ﺃﻛﺎﺩﻳﻤﻴــﺔ‬ ‫ﺍﻟﻤﺘﻮﻗﻌﺔ‬ ‫ﺍﻟﻨﺘﺎﺋﺞ‬ ‫ﺍﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﻣﻦ‬ :‫ﻣﺜﻞ‬ ‫ﺍﻟﺤﻠﻮﻝ‬ ‫ﻭﺇﻳﺠﺎﺩ‬ ‫ﻭﺍﻟﺒﻴﻊ‬ ‫ﺍﻟﺘﺴﻮﻳﻘﻴﺔ‬ ‫ﺍﻟﻤﺸﺎﻛﻞ‬ ‫ﻣﻦ‬ ‫ﺍﻟﻜﺜﻴﺮ‬ ‫ﻋﻠﻰ‬ ‫ﺍﻟﺘﻐﻠﺐ‬ .plc ‫ﺍﻟﻤﻨﺘﺠﺎﺕ‬ ‫ﺣﻴﺎﺓ‬ ‫ﺩﻭﺭﺓ‬ ‫ﻭﻣﻌﺮﻓﺔ‬ ‫ﺍﻟﻤﻨﺘﺠـــــــــﺎﺕ‬ ‫ﺭﻛﻮﺩ‬ .١ .‫ﺍﻟﻤﺒﻴﻌﺎﺕ‬ ‫ﺣﺠﻢ‬ ‫ﺿﻌﻒ‬ .٢ .‫ﺟﺪﻳـــﺪﺓ‬ ‫ﺃﺳﻮﺍﻕ‬ ‫ﻭﺑﻨﺎﺀ‬ ‫ﺍﺧﺘﺮﺍﻕ‬ .٣ .‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﺑﻴﻊ‬ ‫ﻣﻨﺎﻓﺬ‬ ‫ﺇﻟﻰ‬ ‫ﺍﻟﻮﺻﻮﻝ‬ .٤ .‫ﺍﻟﻔﻌﺎﻟﺔ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ‬ ‫ﻭﺑﻨﺎﺀ‬ ‫ﻧﺎﺟﺤـــــﺔ‬ ‫ﻋﻼﻗﺎﺕ‬ ‫ﺷﺒﻜﺔ‬ ‫ﺇﻗﺎﻣﺔ‬ .٥ .‫ﺑﻔﻌﺎﻟﻴﺔ‬ ‫ﻭﺍﻻﻋﻼﻧﻴﺔ‬ ‫ﺍﻟﺘﺮﻭﻳﺠﻴﺔ‬ ‫ﺍﻟﺤﻤﻼﺕ‬ ‫ﻭﺍﺳﺘﺨﺪﺍﻡ‬ ‫ﺍﻟﻤﺒﻴﻌﺎﺕ‬ ‫ﻟﺰﻳﺎﺩﺓ‬ ‫ﺣﺪﻳﺜﺔ‬ ‫ﻃﺮﻕ‬ ‫ﻣﻌﺮﻓﺔ‬ .٦ .‫ﺍﻟﻤﺴﺘﻬﻠﻚ‬ ‫ﺫﻫﻦ‬ ‫ﻭﻗﺮﺍﺀﺓ‬ ‫ﻋﻠﻴﻬﻢ‬ ‫ﻭﺍﻟﻤﺤﺎﻓﻈﺔ‬ ‫ﻭﺗﻨﻤﻴﺘﻬﻢ‬ ‫ﺍﻟﻌﻤﻼﺀ‬ ‫ﻟﺠﺬﺏ‬ ‫ﺣﺪﻳﺜﺔ‬ ‫ﻃﺮﻕ‬ ‫ﻣﻌﺮﻓﺔ‬ .٧ .‫ﻭﺍﻟﺘﺴﻌﻴﺮ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻭﺍﺑﺤﺎﺙ‬ ‫ﻭﺍﻟﺘﺮﻭﻳﺞ‬ ‫ﻭﺍﻟﻤﺒﻴﻌﺎﺕ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺧﻄﻂ‬ ‫ﺑﻨﺎﺀ‬ ‫ﻣﻌﺮﻓﺔ‬ .٨ .‫ﺍﻷﻋﻤﺎﻝ‬ ‫ﻟﺘﻄﻮﻳﺮ‬ ‫ﺍﻟﻌﻤﻠﻲ‬ ‫ﺍﻟﻮﺍﻗﻊ‬ ‫ﻋﻠﻰ‬ ‫ﺍﻟﺬﻛﻲ‬ ‫ﻭﺍﻟﺒﻴﻊ‬ ‫ﺍﻟﺸﻔﺮﺓ‬ ‫ﻣﻌﺎﺩﻻﺕ‬ ‫ﺇﺳﻘﺎﻁ‬ .٩ ‫ﻭﺗﺤﻠﻴﻞ‬ ‫ﺑﻮﺳﻄﻦ‬ ‫ﻭﻣﺼﻔﻮﻓﺔ‬ ‫ﺍﻟﻤﻨﺘﺠﺎﺕ‬ ‫ﺣﻴﺎﺓ‬ ‫ﻭﺩﻭﺭﺓ‬ ‫ﻭﺍﻟﻤﺨﺎﻃﺮ‬ ‫ﻭﺍﻟﻔﺮﺹ‬ ‫ﻭﺍﻟﻀﻌﻒ‬ ‫ﺍﻟﻘﻮﺓ‬ ‫ﻧﻘﺎﻁ‬ ‫ﺗﺤﻠﻴﻞ‬ ‫ﺇﺳﻘﺎﻁ‬ .١٠ BCG-SWOT-RSTPMMIC ‫ﺍﻟﻤﻨﺘﺠﺎﺕ‬ .‫ﺍﻷﺧﺮﻯ‬ ‫ﺍﻟﻨﺘﺎﺋﺞ‬ ‫ﻣﻦ‬ ‫١١.ﻭﺍﻟﻜﺜﻴﺮ‬
  12. 12. ١٢‫ﻟﻠﺘـﺪﺭﻳﺐ‬ ‫ﺍﻟﻤﺴﺘﻘﺒــﻞ‬ ‫ﺃﻛﺎﺩﻳﻤﻴــﺔ‬ ‫ﺍﻟﻤﺘﻮﻗﻌﺔ‬ ‫ﺍﻟﻨﺘﺎﺋﺞ‬ ‫ﺍﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﻣﻦ‬ :‫ﻣﺜﻞ‬ ‫ﺍﻟﺤﻠﻮﻝ‬ ‫ﻭﺇﻳﺠﺎﺩ‬ ‫ﻭﺍﻟﺒﻴﻊ‬ ‫ﺍﻟﺘﺴﻮﻳﻘﻴﺔ‬ ‫ﺍﻟﻤﺸﺎﻛﻞ‬ ‫ﻣﻦ‬ ‫ﺍﻟﻜﺜﻴﺮ‬ ‫ﻋﻠﻰ‬ ‫ﺍﻟﺘﻐﻠﺐ‬ .plc ‫ﺍﻟﻤﻨﺘﺠﺎﺕ‬ ‫ﺣﻴﺎﺓ‬ ‫ﺩﻭﺭﺓ‬ ‫ﻭﻣﻌﺮﻓﺔ‬ ‫ﺍﻟﻤﻨﺘﺠـــــــــﺎﺕ‬ ‫ﺭﻛﻮﺩ‬ .١ .‫ﺍﻟﻤﺒﻴﻌﺎﺕ‬ ‫ﺣﺠﻢ‬ ‫ﺿﻌﻒ‬ .٢ .‫ﺟﺪﻳـــﺪﺓ‬ ‫ﺃﺳﻮﺍﻕ‬ ‫ﻭﺑﻨﺎﺀ‬ ‫ﺍﺧﺘﺮﺍﻕ‬ .٣ .‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﺑﻴﻊ‬ ‫ﻣﻨﺎﻓﺬ‬ ‫ﺇﻟﻰ‬ ‫ﺍﻟﻮﺻﻮﻝ‬ .٤ .‫ﺍﻟﻔﻌﺎﻟﺔ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ‬ ‫ﻭﺑﻨﺎﺀ‬ ‫ﻧﺎﺟﺤـــــﺔ‬ ‫ﻋﻼﻗﺎﺕ‬ ‫ﺷﺒﻜﺔ‬ ‫ﺇﻗﺎﻣﺔ‬ .٥ .‫ﺑﻔﻌﺎﻟﻴﺔ‬ ‫ﻭﺍﻻﻋﻼﻧﻴﺔ‬ ‫ﺍﻟﺘﺮﻭﻳﺠﻴﺔ‬ ‫ﺍﻟﺤﻤﻼﺕ‬ ‫ﻭﺍﺳﺘﺨﺪﺍﻡ‬ ‫ﺍﻟﻤﺒﻴﻌﺎﺕ‬ ‫ﻟﺰﻳﺎﺩﺓ‬ ‫ﺣﺪﻳﺜﺔ‬ ‫ﻃﺮﻕ‬ ‫ﻣﻌﺮﻓﺔ‬ .٦ .‫ﺍﻟﻤﺴﺘﻬﻠﻚ‬ ‫ﺫﻫﻦ‬ ‫ﻭﻗﺮﺍﺀﺓ‬ ‫ﻋﻠﻴﻬﻢ‬ ‫ﻭﺍﻟﻤﺤﺎﻓﻈﺔ‬ ‫ﻭﺗﻨﻤﻴﺘﻬﻢ‬ ‫ﺍﻟﻌﻤﻼﺀ‬ ‫ﻟﺠﺬﺏ‬ ‫ﺣﺪﻳﺜﺔ‬ ‫ﻃﺮﻕ‬ ‫ﻣﻌﺮﻓﺔ‬ .٧ .‫ﻭﺍﻟﺘﺴﻌﻴﺮ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻭﺍﺑﺤﺎﺙ‬ ‫ﻭﺍﻟﺘﺮﻭﻳﺞ‬ ‫ﻭﺍﻟﻤﺒﻴﻌﺎﺕ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺧﻄﻂ‬ ‫ﺑﻨﺎﺀ‬ ‫ﻣﻌﺮﻓﺔ‬ .٨ .‫ﺍﻷﻋﻤﺎﻝ‬ ‫ﻟﺘﻄﻮﻳﺮ‬ ‫ﺍﻟﻌﻤﻠﻲ‬ ‫ﺍﻟﻮﺍﻗﻊ‬ ‫ﻋﻠﻰ‬ ‫ﺍﻟﺬﻛﻲ‬ ‫ﻭﺍﻟﺒﻴﻊ‬ ‫ﺍﻟﺸﻔﺮﺓ‬ ‫ﻣﻌﺎﺩﻻﺕ‬ ‫ﺇﺳﻘﺎﻁ‬ .٩ ‫ﻭﺗﺤﻠﻴﻞ‬ ‫ﺑﻮﺳﻄﻦ‬ ‫ﻭﻣﺼﻔﻮﻓﺔ‬ ‫ﺍﻟﻤﻨﺘﺠﺎﺕ‬ ‫ﺣﻴﺎﺓ‬ ‫ﻭﺩﻭﺭﺓ‬ ‫ﻭﺍﻟﻤﺨﺎﻃﺮ‬ ‫ﻭﺍﻟﻔﺮﺹ‬ ‫ﻭﺍﻟﻀﻌﻒ‬ ‫ﺍﻟﻘﻮﺓ‬ ‫ﻧﻘﺎﻁ‬ ‫ﺗﺤﻠﻴﻞ‬ ‫ﺇﺳﻘﺎﻁ‬ .١٠ BCG-SWOT-RSTPMMIC ‫ﺍﻟﻤﻨﺘﺠﺎﺕ‬ .‫ﺍﻷﺧﺮﻯ‬ ‫ﺍﻟﻨﺘﺎﺋﺞ‬ ‫ﻣﻦ‬ ‫١١.ﻭﺍﻟﻜﺜﻴﺮ‬
  13. 13. ١٣‫ﻟﻠﺘـﺪﺭﻳﺐ‬ ‫ﺍﻟﻤﺴﺘﻘﺒــﻞ‬ ‫ﺃﻛﺎﺩﻳﻤﻴــﺔ‬ ‫ﺍﻟﻤﺸﺎﺭﻛﺔ‬ ‫ﻣﺰﺍﻳﺎ‬ ‫ﻣﺼﺮ‬ ‫ﺧﺎﺭﺝ‬ ‫ﻣﻦ‬ ‫ﻟﻠﻤﺸﺎﺭﻛﻴﻦ‬ ‫ﺍﻟﻤﻄﺎﺭ‬ ‫ﻭﺇﻟﻰ‬ ‫ﻣﻦ‬ ‫ﻭﺍﻟﻤﻐﺎﺩﺭﻩ‬ ‫ﺍﻹﺳﺘﻘﺒﺎﻝ‬ - ‫ﻳﻮﻣﻴﺎ‬ ‫ﻭﺍﻟﺒﺎﺭﺩﻩ‬ ‫ﺍﻟﺴﺎﺧﻨﻪ‬ ‫ﺍﻟﻤﺸﺮﻭﺑﺎﺕ‬ ‫ﻣﻊ‬ ‫ﺧﻔﻴﻔﻪ‬ ‫ﻭﺟﺒﻪ‬ - ‫ﺍﻟﺘﺪﺭﻳﺒﻲ‬ ‫ﻟﻠﺒﺮﻧﺎﻣﺞ‬ ‫ﻋﺎﻡ‬ ‫ﺗﻘﻴﻴﻢ‬ - ‫ﻟﻠﻤﺸﺎﺭﻛﻴﻦ‬ ‫ﻧﻬﺎﺋﻰ‬ ‫ﺗﻘﻴﻴﻢ‬ - ‫ﻟﻠﻤﺸﺎﺭﻛﻴﻦ‬ ‫ﻳﻮﻣﻰ‬ ‫ﺗﻘﻴﻴﻢ‬ - ‫ﻟﻠﺘﺪﺭﻳﺐ‬ ‫ﺍﻟﻤﺴﺘﻘﺒﻞ‬ ‫ﺃﻛﺎﺩﻳﻤﻴﺔ‬ ‫ﻣﻦ‬ ‫ﻣﻌﺘﻤﺪﺓ‬ ‫ﺷﻬﺎﺩﺓ‬ ‫ﻋﻠﻰ‬ ‫ﺍﻟﺤﺼﻮﻝ‬ - ‫ﺑﺮﻳﻄﺎﻧﻴﺎ‬ - ‫ﺍﻟﺪﻭﻟﻴﺔ‬ ‫ﻫﺎﺭﻓﺎﺭﺩ‬ ‫ﻣﻦ‬ ‫ﻣﻌﺘﻤﺪﺓ‬ ‫ﺷﻬﺎﺩﺓ‬ ‫ﻋﻠﻰ‬ ‫ﺍﻟﺤﺼﻮﻝ‬ - (Soft copy) : ‫ﺍﻟﻌﻠﻤﻴﺔ‬ ‫ﺍﻟﻤﺎﺩﺓ‬ ‫ﻋﻠﻰ‬ ‫ﺍﻟﺤﺼﻮﻝ‬ - (Hard copy) : ‫ﺍﻟﻌﻠﻤﻴﺔ‬ ‫ﺍﻟﻤﺎﺩﺓ‬ ‫ﻋﻠﻰ‬ ‫ﺍﻟﺤﺼﻮﻝ‬ -
  14. 14. ١٤‫ﻟﻠﺘـﺪﺭﻳﺐ‬ ‫ﺍﻟﻤﺴﺘﻘﺒــﻞ‬ ‫ﺃﻛﺎﺩﻳﻤﻴــﺔ‬ ‫ﻣﻌﻨﺎ‬ ‫ﺗﻮﺍﺻﻞ‬ Please Scan it
  • mazinosman

    Oct. 9, 2015
  • ssuserba24ad

    Feb. 16, 2015

شفرة التسويق الاحترافي لتطوير الاعمال

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