B2B and B2C Marketing, Companies and products

1. B2B and B2C Companies their Products and
Marketing Strategies.

2.  MRF Limited (Madras Rubber Factory limited) is an
India-based company engaged in manufacturing,
distribution and sale of tyres for various kinds of
vehicles.
 The company established in 1949.
 A young entrepreneur, K. M. Mammen Mappillai, opened
a small toy balloon manufacturing unit in a shed
at Tiruvottiyur, Madras (now Chennai).
 It began the manufacturing of tyres in 1961.

3. PRODUCT
-Tyres
-Paint & coats
-Funskool
-Pretreads
PLACE
-7 plants located in various places in
south India
-2,500 outlets in India
-Division and regional distribution centres
- -Dealers
PRICE
-By virtue their market share, they have a
traditionally been price makers The rest
of tyre industry has followed by the
pricing cues set by these leaders
PROMOTION
-Excellent brand recognition in all
categories of vehicles in the tyre market.
-Sports celebrities and event endorsement
-A major vehicle for promoting their
brand

4.  Truck / Bus Tyres
 Light Commercial, Jeep & Utility Vehicle
Tyres
 Passenger Cars Tyres
 Off the road tyres
 Two-Wheelers Tyres
 Farm Service Tyre

5. Auto Companies
» Amtek Auto
» Apollo Tyre
» Ashok Leyland
» Bajaj Auto
» Daewoo Motors
» Eicher Motors
» Escorts Limited
» Fiat India
» Ford India
» General Motors
» Hero Honda
» Hero Motors
» Hindustan Motors
» Hyundai
» Honda Motors
» Kinetic Engineering
» Mahindra & Mahindra
» Maruti Udyog Ltd.
» MRF Ltd.
» Punjab Tractors
» Royal Enfield
» Skoda Auto India
» Suzuki
» Swaraj Mazda
» Tata Motors
» Toyota Kirloskar Motor
» TVS
» Volvo
» Yamaha Motors India

6.  Outlets

7. Target :
Segment:
Heavy duty trucks/buses, small cars, luxury cars,
SUVs and conveyor belts for manufacturing
facilities.
Automobile industry,
manufacturing industry
Positioning:
India’s no.1 tyre making
company with comprehensive
tyre portfolio

8.  Microsoft is an American multinational
corporation.
 Microsoft was founded by Bill Gates and Paul
Allen on April 4, 1975.
 Its current best-selling products are the
Microsoft Windows operating system and the
Microsoft Office of productivity software.

9. PRODUCT
-OS
-Windows Phone
-Internet explorer
-Hardware
-Office
PLACE
-Virtual & Physical
PRICE
-Skimming pricing
-Competitive price
PROMOTION
-Using all social media forum such as
Facebook, twitter, google+ and web
banners.
-Web Publishing
-Xbox 360
-Assistive technology

10. Segmentation & Targeting:
-Mass market & Distribution
-Used Based
Positioning:
-Service focus strategy

11.  Acer, Lenovo, Dell, Hewlett-Packard,
and Toshiba, who pre-install the software on
devices.

12.  On Website
 Digital Retails

13. Core Product
(Operating
Systems)
Actual Product
(Microsoft)
Augmented Product
(Licensing , Anti-Virus
packages)