Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

B2B Lead Generation - PPT

12,520 views

Published on

B2B Lead Generation

Published in: Design
  • If you are looking for trusted essay writing service I highly recommend ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐ The service I received was great. I got an A on my final paper which really helped my grade. Knowing that I can count on them in the future has really helped relieve the stress, anxiety and workload. I recommend everyone to give them a try. You'll be glad you did.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • My friend sent me a link to to tis site. This awesome company. They wrote my entire research paper for me, and it turned out brilliantly. I highly recommend this service to anyone in my shoes. ⇒ www.HelpWriting.net ⇐.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Easy and hassle free way to make money online! I have just registered with this site and straight away I was making money! It doesn't get any better than this. Thank you for taking out all the hassle and making money answering surveys as easy as possible even for non-techie guys like me! ★★★ http://ishbv.com/goldops777/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Good work!!1
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

B2B Lead Generation - PPT

  1. 1. B2B Lead Generation : Empower Sales Reps & Avoid Deals Buster
  2. 2. Crunching Secrets – Hacking Lead Generation Generation refers to proactively creating, nurturing, and discovering interest among prospective B2B buyers in solutions that are offered, so that sales team can engage in a sales conversation .
  3. 3. Are you finding the Leads or the Leads Find You ?
  4. 4. o Tired of visitors leaving website without checking products or services ? o Feeling huge investments of time and effort on osite going to waste? o Struggling with low ROI and sinking patience? It’s a Lead Technique Problem !!
  5. 5. Sound Familiar...? CEO Asks : “How did the XYZ lead generation campaign go?” VP Marketing Responds : Great! We generated more than 200 leads at lower than our average cost per lead. And two sales people told me they had some really good prospects.”
  6. 6. VP Sales Responds: “Ugh. What a total waste of time. The leads are all a bunch of downloader. My team is wasting their time following up on hundreds of leads that aren’t ready to buy.”
  7. 7. Lead Gen Challenges :  Cut Costs.  Drive Sales  Cut Costs Again
  8. 8. Tougher than Sales Mapping Difficulties : 52% of Organization confirms that Lead generation is their #1 marketing challenges . (SOURCE: SIRIUS DECISIONS)
  9. 9. Crack the Process – Get More Leads for Less Buckle up your Marketing team and plan out: o Cold Calling o Live Seminars o Mass Mailing o Trade Shows o Advertising o Landing Pages o Call to Action o Internet Advertising o Email Publications
  10. 10. Off Track from Traditional ‘DEVELOP’ not just ‘GENERATE’ leads !! o Generate o Capture o Qualify / Score o Distribute o Nurture o Reports
  11. 11. Desire More Qualified Leads – Follow Steps: Lead Forms – Data Capture The basic completion of almost 80% of updates bought more than 40% of qualified leads .
  12. 12. Score & Position : Are they Suspect, Prospect or Lead ? Lead Scoring
  13. 13. Route to Road: Lead Routing o The likelihood of reaching a prospect on a follow-on call goes down by 90% within one week from the initial inquiry . o Over 7x improvement in sales if leads are responded to within 48 hours . o Automate lead routing decreases follow-up times .
  14. 14. Nurture to Prosper: Lead Nurturing o Leverage a rules-based marketing engine to set-up and deliver multi-track, multi-touch, multi-channel communications. o Well-executed multi-channel marketing campaigns generate a sales lift ranging from 7 - 34 %. o Understand your sales cycle and map your communications to your sales cycle.
  15. 15. Use Automation to : o Score o Route o Nurture o Measure o And focus on converting 70% long-term leads to near-term opportunities .
  16. 16. Lead Generation – Master the Trade, Conquer Sales : Sell the fire, not the fire extinguisher. In other words, use a soft sell approach. Just keep your leads engaged and your major battle is won!! RESOURCES • empowernetwork.com • b2bleadblog.com • hubspot.com • slideboom.com
  17. 17. Thank You Website : www.esalesdata.com E-mail : sales@esalesdata.com Toll free : 1-877-728-9624

×