10 Things marketer should know in this year. What marketer should know and prepare themselves in the future.

1. WORLD OF CHAOS
10 things marketer should know in 2017
Chakard Chalayut /Chaos Theory Co-Founder & Visionary / Phoinikas Head of Strategic Marketing
Future is now | Phoinikas 5 years anniversary

2. Why 2017 not 2018 Trend?

5. 1 years ahead to 5 year ahead

6. We are in the speed of change age.

7. Speed of disruption

9. Speed of adaptation

11. Speed of perception

12. People thumb through 92 meter of
content every day on feed.

13. 150 TIMES MOBILE CHECKING
2617 TOUCH PER DAYS IN MOBILE

16. People consume content 41% faster on
mobile devices.

17. What you know today will be old in tomorrow.

18. Here is 10 Things you should know in today for
preparing in tomorrow.

19. Broken Trusts

20. ><NEMO ENIM IPSAM VOLUPTATEM QUIA VOLUPTAS 20

25. ><NEMO ENIM IPSAM VOLUPTATEM QUIA VOLUPTAS 25

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31. Marketer should start to thinking their positioning in our society.
What side will be for a brand in our society?

32. End of Storytelling, Welcome of story doing

43. Brand should stop storytelling and do more storydoing.
Show the reason to consumer.
Why to choose your brand?

44. Psychology & Behaviour

49. RATIONAL 5% EMOTIONAL 95%
EMOTIONS INFLUENCE WHAT WE REMEMBER, HOW WE EVALUATE ENCOUNTERS,
& OUR DECISIONS, MAKING TRUST AND CONTROL OUR LIFE

57. MediaConcepts

65. Marketer should start to use psychologic and behaviour to
influence consumer to brand choice.
Understand human are irrational and one size doesn’t fit all.

66. Brand as Experience

75. Brand should stop to thinking maximise profit but thinking about
human centric first.
Stop to be commercial brand and Start to be lifestyle brand.

76. Brand Asset Data

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84. Brand should start to collect data as an asset and use it in smart
way.
Utilise data to profit and Transform data to assist consumer

85. Mobile Phone will disappear.

91. Marketer should start to explore No UI instead of UI era.
How brand can transform content to be a native conversation.

92. New Reality

93. Second Life GDP totals $500 million

103. Marketer need to be in VR/AR/MR in the future.
Start connect virtual and reality together.

104. Autonomous life

115. Marketer should start to thinking a new input or enrich consumer
experience in the post mobile phone era.
How brand can be a voice input in consumer life.

116. Rising of ecosystem

127. Marketer should start to expand their service through ecosystem
to enrich core product.

128. Rise of AI

133. Rise of AI

137. Brand should think how to use AI in the smart way.
How AI will make brand smarter?
How AI will asset consumer smarter?