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Julian Treasure - Sound affects
- 8. rational
The ladder of
intimacy
nonconscious™
conscious
emotional
- 11. Broadcast Conversation
Mass Personal
Media Contexts
Sell Add value
Promise Experience
Control Crowd
Rational Emotional
- 12. Intrusion Permission
Resistance Engagement
- 14. Brand Gender
Voice Age
Register and pitch
Intonation
Timbre
Pace
Emotional tone
Accent
Vocabulary
Text
- 17. 1 make it 2 make it
optional appropriate
Four Golden Rules
for audio advertising
3 make it 4 test and
valuable test again
- 23. 25%
60% listening
Barker et al, 1980 Nichols & Lewis, 1954
- 38. leaders
R
teachers
A
spouses
S
A parents
friends
- 39. Receive leaders
Appreciate teachers
Summarise spouses
Ask parents
friends
- 43. Thank you
T +44 845 500 2511
W www.thesoundagency.com
E julian.treasure@thesoundagency.com