2. Apps Are Universal Over8BAppswereDownloadedin 2010 GlobalIndustryWorth over$30Bby 2015* 56%of UsersAre Male LargestAgeDemo is25-34 YearOlds 75% Believethe AppsQuality MakesaTrustworthy Brand** 87%haveDownloadedan App withAds in it** *Juniper research Q4’10**GetJar consumer poll of 2,500 consumers in Q1’11
3. GetJar Origin 2000: Vilnius, Lithuania. Ilja Laurs, a university student, starts a games development business, Midas Baltics 2004: GetJar.com launches as an app beta-testing site 2005: Testing community grows into consumer community 2006: Top apps receive millions of downloads 2007: Developers offer to advertise. GetJar launches Pay-Per-Download, an auction model for downloads Summer 2007: GetJar is profitable. Accel Partners invests March 2009: GetJar Headquarters moves to San Mateo, CA September 2010: GetJar employs 50 people February 2011: GetJar raises C Round $25m from Tiger Global Mgt. Recently: GetJar Launches Facebook Integration, Exclusive Distribution for Angry Birds, Zynga, etc. 3
8. GetJar Scale For the typical app covering Android, Blackberry, Java, and Symbian with apps and/or Mobile Site Shortcuts, GetJar can deliver 30,000 - 400,000 downloads/month in India or up to 1.2 million downloads worldwide at an average cost of US$0.05 – $0.40/download. This is in addition to whatever organic downloads occur for free.
9. GetJar Operational Model Developers keep 100% of the money from apps downloaded on GetJar. We take no revenue share Anyone can upload an app for free and receive organic downloads for free. If you want more downloads, use GetJar Pay Per Download to acquire them All apps (except iPhone) are hosted on GetJar; this includes Android apps. We host the apps in order to provide good analytics, better conversion, and lower Cost Per Acquisition 9
10. Keys to Successful Distribution Work with many distribution partners. Don’t be lazy Use your own traffic and resources Cover all phones with a mobile site and then build apps for the platforms that are best for you Scale is crucial Apps are transmitted virally Cover all regions If you are executing transactions, don’t tie yourself to one billing system. In app billing is more work, but it is always better than app store billing (if you can get away with it) 10
11. What Is Your Definition of Monetization? Selling the app itself Selling virtual goods within the app Search referrals from the app Ads from an ad network in the app Extending your web transactions into the app Extending your brand image into the app Logistical or cost savings from the app 11
12. GetJar Distribution & Monetization Tools Free organic downloads Free Mobile Site Shortcut and App hosting for complete phone coverage Free App it! service Performance advertising tools Social integration Analytics
13. Mobile Site Shortcut: Reach All Phones 13 m.facebook.com m.facebook.com 3. User downloads MSS to phone 2. Mobile Site Shortcut (app) is created and added to GetJar 1. URL submitted to GetJar 4. User receives MSS on phone and MSS opens browser and goes to designated URL m.facebook.com
14. Mobile Site Shortcut: Zynga Mafia Wars and Zynga Poker launched in Dec 2010 Integrated marketing campaign including: Press CPM mobile campaigns Online cross promotion Email blasts Social media (Twitter / FB) Feature placement on GetJar Results: Mafia Wars 900,000 dl’s in 6 weeks Zynga Poker 100,000 (Android only)
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16. Any phone accessing the URL is offered the correct version of the app or Mobile Site Shortcut for that particular phone
17. Use App it! in social media, SMS campaigns, web links, or any other media
27. Success Stories: Mig33 Mobile & Web community service Chat, IM, SMS, Intl calls, Games, Avatars 47M+ users (Most in India & SE Asia) Cross platform Monetizes premium services Mig33 credits / merchant distribution
28. Success Stories: Yahoo Needed broad reach throughout Asia Needed mobile users to adopt Yahoo mobile site, since native apps did not cover all phones Solution GetJar Mobile Site Shortcut App it! GetJar Pay Per Download Results: millions of users acquired
29. Success Stories: Rocketalk Focus on India Major mobile social network and messaging app on feature phones and smartphones Needed elaborate mapping of java, symbian, blackberry apps to mobile devices Solution GetJar Mobile Site Shortcut App it! GetJar Pay Per Download Results: millions of users acquired
Sometimes good things happen by accident GetJar didn’t start as a commercial business. It started as a Beta Testing community. Ilja was developing apps, and needed help testing. He decided to use a Wikipedia model, combining developers with Beta testers. Then the beta testers told their friends about GetJarConsumers started downloading not to test, but just to have the apps. So, a key point is that apps are distributed virally. To get off the ground, your app must have some viral appeal, where friends tell friends about it. Once your model is successful virally, you will need to keep growing, and must spend to do so. This is reality.
GetJar is the world’s largest, open app store. Our technology allows publishers and agencies to distribute, promote and measure their app marketing campaigns in one single place.GetJar gives you:More Reach: Global reach across thousands of phonesMore Convenience: Cross platform tools to promote your apps inside andoutside our store More ROI: Acquire users on a per download or per user basisMore Stats: Analyze your downloads with in-depth analytics and toolsMore Virality: The only major app store to feature Facebook Connect™ so consumers drive recommendations – not us
GetJar is the world’s largest, open app store. Our technology allows publishers and agencies to distribute, promote and measure their app marketing campaigns in one single place.GetJar gives you:More Reach: Global reach across thousands of phonesMore Convenience: Cross platform tools to promote your apps inside andoutside our store More ROI: Acquire users on a per download or per user basisMore Stats: Analyze your downloads with in-depth analytics and toolsMore Virality: The only major app store to feature Facebook Connect™ so consumers drive recommendations – not us
India – adding 10M subs to mobile market each month (= Verizon every 8 months)EM suffer from lower Internet / Broadband penetration so mobile is even more importantContent differs locally - -> Azan app in UK and Muslim worldDictionary apps in India / EMCricket Apps in India
So, how does GetJar work with Developers? (now show the slide)
So, how does GetJar work with Developers? (now show the slide)
So, how does GetJar work with Developers? (now show the slide)
47M usersCross platformOver 35M downloads on GetJarMerchant program allows individuals to buy credits in bulk and resell to consumers (cases of $4000 / month merchants)Biggest market is IndonesiaRecently partnered with Gree in Japan for game developement
47M usersCross platformOver 35M downloads on GetJarMerchant program allows individuals to buy credits in bulk and resell to consumers (cases of $4000 / month merchants)Biggest market is IndonesiaRecently partnered with Gree in Japan for game developement
47M usersCross platformOver 35M downloads on GetJarMerchant program allows individuals to buy credits in bulk and resell to consumers (cases of $4000 / month merchants)Biggest market is IndonesiaRecently partnered with Gree in Japan for game developement
47M usersCross platformOver 35M downloads on GetJarMerchant program allows individuals to buy credits in bulk and resell to consumers (cases of $4000 / month merchants)Biggest market is IndonesiaRecently partnered with Gree in Japan for game developement