1. Case Study on Snap Deal
About
Snapdeal.com is an Indian e-commerce company, headquartered in New Delhi, India. Snapdeal features
products across categories like Mobiles, Electronics, Fashion Accessories, Apparel and Footwear, Kids,
Home, and Kitchen, Sports, Books, Restaurants, Entertainment and Spas amongst others.
Mission
The major goal of Snapdeal is to maximize its outreach all over India and across the web online by
offering best online offerings, deals and discounts.
In order to accomplish these goals, Snapdeal has put all its efforts into marketing & promotion of its
products and services. Snapdeal is fully leveraging the power of social media by running campaigns
across all social network channels.
Snapdeal YamDude Campaign 2012
Snapdeal had launched an interesting campaign called YamDude (the deal that even god of death Yama
can’t resist, from Snapdeal) by using SocialAppsHQ’s Photo Contest App on Facebook. The campaign
with a character called ‘YamDude’ kept reminding everyone that ‘Everyone lives only once and hence
they should use Snapdeal to get these one in a lifetime kind of offers’.
In this campaign, the fans were suppose to avail a deal from Snapdeal, submit their photo with
redeeming the deal/ product and get it voted.
Results

2. Number of entries – 252
Number of Votes – 30,616
Impressions due to stories created – 2,357,432
SnapDeal leveraged their main page and 32 regional pages to advertise this campaign heavily. With the
help of SocialAppsHQ’s inherently viral Photo contest App, this campaign generated 2.3 million brand
impressions! This helped make SnapDeal YamDude campaign a memorable household name in India.
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