Presented by Jay Marshall, Google Cloud Platform

1. Building what’s next 1
Lunch and Learn
Jay Marshall
Enterprise Cloud Acceleration

2. Confidential & Proprietary

3. Google Cloud Platform 3
1st Wave
Colocation Virtualized
Data Centers
2nd Wave
An Evolving Cloud
Your kit, someone else’s
building.
Yours to manage.
Standard virtual kit, for rent.
Still yours to manage.
Google Cloud Platform 3
?

4. Google Cloud Platform 4
Colocation Virtualized
Data Centers
Automated Services
Scalable Data
3rd Wave
Invest your energy
building great apps
An Evolving Cloud
Your kit, someone else’s
building.
Yours to manage.
Standard virtual kit, for rent.
Still yours to manage.
Google Cloud Platform 4
1st Wave 2nd Wave

5. Google Cloud Platform 5
Colocation Virtualized
Data Centers
Automated Services
Scalable Data
3rd Wave
An Evolving Cloud
Your kit, someone else’s
building.
Yours to manage.
Google Cloud Platform 5
1st Wave 2nd Wave
Invest your energy
building great apps
Standard virtual kit, for rent.
Still yours to manage.

6. Confidential & Proprietary

7. Google Cloud Platform 7
An Evolving Cloud for the Enterprise
Google Cloud Platform 7
Build on Google’s cloud
w/ security, compliance,
and hybrid focus
Platform
(differentiation)
Innovation
(future technology)
Unparalleled “What’s Next”
technology around
Machine Learning and
NoOps
Partnership
(strategic co-pilot)
Deep relationship with Google
to guide you on
your expedition

8. Build on Google’s cloud
w/ security, compliance,
and hybrid focus
Platform
(differentiation)
Google Cloud Platform 8

9. 9
Innovation
(future technology)
Unparalleled “What’s Next”
technology around
Machine Learning and
NoOps
Google Cloud Platform

10. Partner
(strategic co-pilot)
Deep relationship with Google
to guide you on
your expedition

11. For the past 15 years, Google has
been building out the fastest,
most powerful, highest quality
cloud infrastructure on the
planet.

12. Android
Keyboard & speech input
Scale & Machine Intelligence at Google
Search
Search ranking
Speech recognition
Gmail
Smart reply
Spam classification
Photos
Photos search
Translate
Text, graphic and speech
translation
Drive
Intelligence in Apps
YouTube
Video recommendations
Better thumbnails
Cardboard
Smart stitching
Play
App recommendations
Game developer experience
Chrome
Search by image
Maps
Street view image
Parsing local search
Adds
Richer text ads
Automated bidding

13. Google backbone
We lay our own cables across the ocean

14. Building what’s next 14Building what’s next 14
100+ edge locations
33 countries
The broadest reaching network
of any Cloud Provider
Google-Grade Networking

15. Confidential & ProprietaryGoogle Cloud Platform 15
Foundation
Infrastructure & Operations
Data Services
Application
Runtime Services
Insight Data
Enabling No-Touch Operations
Breakthrough Insights,
Breakthrough Applications
The Gear that Powers Google

16. Google Cloud Platform 16
What Makes Google Cloud Platform Different,
Philosophically

17. Google Cloud Platform 17Google Cloud Platform 17
Open APIs and Open Source
Customers should use us because they love us,
not because they are unable to move off

18. Google Cloud Platform 18Google Cloud Platform 18
Open APIs and Open Source
Customers should use us because they love us,
not because they are unable to move off

19. Confidential & ProprietaryGoogle Cloud Platform 19
Google confidential | Do not distribute
Security from the ground up

20. Confidential & ProprietaryGoogle Cloud Platform 20
Data Protection
Customer key
Google application level
(obfuscation)
Sharding
Hardware encryption
Disk shredding
Customer
Application
Physical
Network ProtectionIncoming
Traffic
Outgoing
Traffic
VM
Firewall
Encapsulation and obfuscation
Google proprietary protocol
Elliptically encrypted link
Layers of Protection

21. 500+ top security experts
on staff
First to start reward program
for reporting vulnerabilities
Remote locations with
restricted access
Guards, cameras, analytics to
detect intruders
“Mission: Impossible” tech:
thermal imaging, laser
detection, biometric scans
Top 5 server manufacturer
We build everything: hardware,
custom software stack
Full-stack ownership greatly
reduces attack surface
Live Migration keeps you
running while we patch
People Physical Full StackGoogle-Grade
Security
Confidential & ProprietaryGoogle Cloud Platform 21
https://cloud.google.com/security/compliance

22. Google-Grade
Security
Confidential & ProprietaryGoogle Cloud Platform 22
Joe Kava
VP, Global Infrastructure
Niels Provos
Google Distinguished Engineer

23. Building what’s next 23
Complete Range of Compute

24. Building what’s next 24Building what’s next 24
A better Compute Engine
Complete Flexibility.
Our fastest growing compute platform.
GCE Preemptible VMs: 30% the cost of
regular VMs.
Custom VMs allow you to select exact vCPU
and memory requirements
Up to 680,000 IOPS
Data Services
Foundation - Infrastructure & Operations
Application Runtime Services
Google Cloud Platform 24

25. Building what’s next 25
A bigger Container Engine
Containers are powering a revolution
For Developers:
Easy dev-test environments
Easy to compose micro-services
Update your cluster with one command
For Ops/IT:
Kubernetes is managed for you
Deploying becomes file-copy
Highly portable
Data Services
Foundation - Infrastructure & Operations
Application Runtime Services
Google Cloud Platform 25

26. Building what’s next 26
Containers at Google
We launch over
2 Billion
containers per week.
Google Cloud Platform 26

27. Building what’s next 27Building what’s next 27
A more flexible App Engine
Code. Not infrastructure.
Develop in your favorite language.
Deploy with a click.
Find common vulnerabilities with Security
Scanner.
Google Cloud Platform 27
Data Services
Foundation - Infrastructure & Operations
Application Runtime Services

28. The Google Cloud Pricing Advantage

29. Confidential & ProprietaryGoogle Cloud Platform 29
Archival Storage
Tape Cloud
$0.01/GB
Hours to access
$0.01/GB
Still hours to access
Nearline
$0.01/GB
Seconds to access
Redefined

30. Building what’s next 30Building what’s next 30
Data is exploding.
And smart companies are taking advantage.
Google Cloud Platform 30

31. Confidential + Proprietary 31
BigTableGFS
MapReduce
BigQuery
Dremel Colossus Dataflow
Spanner
F1
Mesa
Millwheel
Google and “Big Data”
2002 2004 2006 2008 2010 2012 2014

32. Building what’s next 32
Time to Understanding
Typical Big Data
Processing
Programming
Resource
provisioning
Performance
tuning
Monitoring
Reliability
Deployment &
configuration
Handling
growing scale
Utilization
improvements

33. Building what’s next 33
Time to Understanding
Big Data with Google:
Focus on insight,
not infrastructure.
Programming

34. Building what’s next 34
Create clusters of any size < 90 seconds
Manage Spark/Hadoop jobs easily
Only 1/c per vCPU & billed by the minute
Integrated into Google Cloud Platform
Google Cloud Dataproc
Fast, easy, and powerful Spark/Hadoop is only
seconds away
Data Services
Foundation - Infrastructure & Operations
Application Runtime Services
Google Cloud Platform 34

35. Building what’s next 35
Scales automatically
No setup or administration
Stream up to 100,000 rows p/sec
Easily integrates with third-party software
Google BigQuery
makes complex data analysis simple
Data Services
Foundation - Infrastructure & Operations
Application Runtime Services
Google Cloud Platform 35

36. Building what’s next 36
Merges batch and stream processing
Data processing pipelines
Monitoring interface
Significantly lower cost
Google Cloud Dataflow
makes complex data analysis simple
Data Services
Foundation - Infrastructure & Operations
Application Runtime Services
Google Cloud Platform 36

37. Building what’s next 37
Move to the cloud a no-brainer for us. Google, in our experience, has an edge here, but it’s a competitive space and we
expect the big players to be battling it out for the foreseeable future.
What really tipped the scales towards Google for us, has been our experience with Google’s data platform and tools.
Good infrastructure isn’t just about keeping things up and running, it’s about making all of our teams more efficient and
more effective, and Google’s data stack does that for us in spades.
Google has long been a thought-leader in this space, and this shows in the sophistication and quality of its data offerings.
From traditional batch processing with Dataproc, to rock-solid event delivery with Pub/Sub to the nearly magical abilities
of BigQuery, building on Google’s data infrastructure provides us with a significant advantage where it matters the most.
Nicholas Harteau
VP, Engineering & Infrastructure, Spotify, 2016
”
“

38. Building what’s next 38
If the cloud market is still in a period of rapid expansion, and Google is one of a few companies able to compete at scale,
and GCP is built on a substrate of superior technology, then our conclusion is that it will gain market-share and mind-
share. We'll see small companies that start out on GCP grow into larger customers, and we'll see large customers switch
onto it. If you're involved in one of those decision points, it's in your interest to evaluate the options for yourself., building
on Google’s data infrastructure provides us with a significant advantage where it matters the most.
Everyone involved unanimously picked GCP. It came down to this: we believe the core technology is better.
Peter Bakkum
Engineering & Infrastructure, Quizlet, 2016
”
“

39. Building what’s next 39
Confidential & ProprietaryGoogle Cloud Platform 39

40. Building what’s next 40
Source: google.com/green
A better cloud that's better
for the environment.
Google data centers use
half the energy of typical
data centers.
Green is Good

41. Green is Good
Google uses
35% renewable energy.
Source: google.com/green

42. Building what’s next 42Building what’s next 42
Source: google.com/green
A better cloud
that's better for the
environment.
Green is Good

43. Building what’s next 43
Opening Video

44. Building what’s next 44Building what’s next 44
It’s an amazing time
to be a developer.

45. Building what’s next 45Building what’s next 45
It’s an amazing time
to be a technologist.

46. Confidential & Proprietary
Call to action?
Running MongoDB on GCP - Sandeep Parikh
Wednesday, 3:10 pm - 3:50 pm Nassau Room
Learn more about GCP services - Codelabs
Main exhibit hall

47. Google Cloud Platform 47
Thank You
Google Cloud Platform 47