Michael Porter's Value Chain Analysis Explained

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A value chain is a set of activities that a firm operating in a specific industry performs in order to deliver a valuable product and servicef for the market .

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MICHAEL PORTER’S
VALUE CHAIN
MICHAEL PORTER’S
VALUE CHAIN
MONG SENNU MARMA
ID : 15305105

PRIMARY VALUE CHAIN
OPERATION
Conversion
Assembly
Packaging
Maintenance
Installation
Repair
Training
SERVICE
OUTBOUND
LOGISTICS
Warehouse
Oder processing
Picking
Shipment
Delivery
MARKETING &
SALES
Product pricing
Advertising
Distribution
Customer value
Sales force
effectiveness
INBOUND
LOGISTICS
Call off to
Suppliers
Materials handling
Inventory control
PRIMARY VALUE CHAIN

TECHNOLOGICAL
DEVELOPMENT
HUMAN
RESOURCES
INFRASTRUCTURE
PROCUREMENT
SUPPORT ACTIVITIESSUPPORT ACTIVITIES
RECRUITING
HIRING
TRAINING
DEVELOPING
AND COMPENSATING
ALL PERSONNEL
d
PROCESS DESIGN
PRODUCT DESIGN
R&D
GENERAL
MANAGEMENT,
FINANCE
ACCOUNTING
IT
PURCHASING RAW
MATERIAL,
SUPPLIES
FIXED ASSET

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