Monica Cornetti Founder and CEO Sententia Gamifcation www.SententiaGames.com This hands-on, gamified playshop, explores the beauty, awe, marvels, and dangers of the seven levels of successful gamification strategy design. You learn how to plan for your journey and pack wisely to make every item count. This adventure you are about to begin is a genuine hidden treasure of curated information about what you should pack, and why, on your journey into the realm of gamification strategy design. This hands-on, gamified playshop, explores the beauty, awe, marvels, and dangers of the seven levels of successful gamification strategy design. You learn how to plan for your journey and pack wisely to make every item count. This adventure you are about to begin is a genuine hidden treasure of useful information about what you should pack, and why, on your journey into the realm of gamification strategy design. The goal of attending this Level 2 playshop is for you to apply the key concepts found in game design and behavioral psychology to talent development and employee engagement programs. You will decide how gamification mechanics impact learning, which mechanics were most valuable to you, and increase your applied competence through practical application of your knowledge gained. Learn more at www.SententiaGames.com

1. An Epic Adventure into the Realm of Gamification
WORLD EXPLORER
Travel Journal
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2. World Explorer—
An Epic Adventure into the Realm of Gamification
Created by Sententia Gamification
You will be challenged to take calculated
risks as you encounter new obstacles,
contemplate your strategy, and learn about
the adventures and challenges faced by
other gamification explorers.
The World Explorer Gamification Design Playshop is the next
step into your journey to gamification design mastery.
Just as if you were heading out the door on a great adventure,
you have to make a plan to account for every possible detail.
The World Explorer LV2 Gamification Journeyman Certification
program does just that.
This hands-on, gamified playshop, explores the beauty, awe,
marvels, and dangers of the seven levels of successful
gamification strategy design. You learn how to plan for your
journey and pack wisely to make every item count.
This adventure you are about to begin is a genuine hidden
treasure of useful information about what you should pack,
and why, on your journey into the realm of gamification
strategy design.
Two young adventurers Louis and Lindsey will be your guides
on this adventure. As millennials, they are digital natives and
feel quite comfortable with the use of apps, wearables, and
websites to access information when and where needed. They
want their information in real-time, and only the information
that is relevant to what they need to know or do.
Nick, (our hero from the Level 1 – Gamification Apprentice
Certification) has heard of their design prowess and has sought
them out to further assist him in this strange new place called
Gamification. Louis and Lindsey have promised to take Nick and
you on a world adventure into the Realm of Gamification, and
to show you the mysteries, the beauty, the awe and the
DANGERS that you’ll find there!
Are you ready? It’s time to start packing…
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3. Segment 1: ONBOARDING – Identify the course objectives and outcomes, review the structure of the blended virtual
format, explore the new quest, meet the other students and instructors, log into the collaborative work platform, meet
the characters who will guide your journey, schedule the Reiss profile assessment.
Segment 2: IDENTIFY YOUR WHY - Examine business objectives, identify why we are playing, investigate game design
theory and implications to gamification design, assess best practices and areas for improvement in a gamification project
model.
Segment 3: PROTOTYPE YOUR PLAYERS – Profile your players who are involved in the quest, detail their role, experience
motivational interviews and the Reiss Profile, assess best practices and areas for improvement in a gamification project
model.
Segment 4: DETERMINE DESIRED BEHAVIORS – Define the tangible behaviors that are required to meet your business
objectives, establish exactly what players need to do to get a measurable metric, learn how to build on existing habits,
design a process to track and measure behaviors, explore tools to measure ROI and ROE, assess best practices and areas
for improvement in a gamification project model.
Segment 5: ENGAGE WITH GAME MECHANICS AND DYNAMICS – Research and engage with the definitions and
psychology of fun, explore the use of a variety of game mechanics and their application in gamification design, identify the
"sweet spot" of motivation, reward, pain aversion, opportunity, need fulfillment and social context through a variety of
well-planned game mechanics, assess best practices and areas for improvement in a gamification project model.
Segment 6: MAP YOUR PLAYER JOURNEY – Create the player journey for the players to achieve the business objectives,
target clear goals and progress, determine how and where to give feedback, weigh the perceived challenge against the
perceived level of skill needed, begin a rapid prototype for a quick mockup of the UX/UI design, assess best practices and
areas for improvement in a gamification project model.
Segment 7: UNERSTANDING UX/UI - Research the different technologies that can be used to apply your player journeys,
review and refine your prototype, iterate the storyline, test the user interface and user experience, finalize the project
plan, assess best practices and areas for improvement in a gamification project model.
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4. Pack Your Bags… It’s time to go!
Travel Log Entry #1:
Please tell us more about you.
• Where do you work?
• What do you do there?
• Why are you interested in
gamification strategy
design?
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5. 4
Welcome to the World Explorer
Sententia Level 2 – Gamification Journeyman Certification
The goal of attending this workshop is for you to apply the key concepts found in game design
and behavioral psychology to talent development and employee engagement programs. You
will decide how gamification mechanics impact learning, which mechanics were most
valuable to you, and increase your applied competence through practical application of your
knowledge gained.
By adding the Sententia Gamification Design Framework to your learning, talent
management, and OD strategies, you will increase employee engagement, boost retention
and application, and help change behaviors while offering an increase of meaning, mastery,
and autonomy.
Upon completion of the Level 2 Certification you will achieve Gamification Journeyman
status, through a demonstration of understanding of the components used to apply the
Sententia Gamification Design Framework as a strategic overlay to learning and talent
development.
By the way – you should always remember that gamification – like life – is a journey, not a
destination. Here are just a few of the things you will discover on your journey in the World
Explorer Level 2 – Gamification Journeyman training:
The pace of progress is faster than ever before and workers must learn all the time to remain
productive and relevant. As workers search and ask for the information they need, traditional
training will be left behind. But, companies and trainers who evolve and move toward
exploration, problem-solving, and collaborative learning will achieve top-quality training and
provide cost effective benefits to employers and employees alike.
Whether in healthcare, finance, manufacturing, transportation, government, not-for-profit or
any other type of service or product based industry... Gamification Strategy Design Training is
ideal for anyone looking to get the most out of their career. The time for doubting whether
gamification is appropriate for talent development and employee engagement has passed,
the time to implement a solid gamification strategy is now!
Pack your bags, it’s time become a
World Explorer and continue your
Epic Adventure into the Realm of Gamification!
The Sententia Team
www.SententiaGames.com

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As you earn badges throughout your LV2 journey:
• Feel free to sew them onto your backpack by following the
template provided (slide 2)
• Or you may create your own pattern for sewing them on using
slide 3
• Simply copy and paste the badges you receive onto either
backpack
• Feel free to delete both this slide and your unused backpack
Most people love to design and create things, (avatars,
clothing, buildings, cities). planets. They also love to
customize a basic template of some kind to reflect their
own choices. Creativity and self-expression are
increasingly important in gamification design. In fact,
research shows that women are more motivated by a
desire to express themselves when playing a game,
than a by a desire to defeat others in competition.
Your Badge Backpack
Gamification Attraction

8. Gamification is very much an algorithm (although people are not). The allure of using metrics or
analytics to stand in for actual meaningful conversations with players or stakeholders diminishes the
power of your design. As a gamification designers you should use analytical tools, but also discuss the
game play and emotions encountered along the way improve your design and help you to make more
informed decisions as you iterate your design.
Things happen for a reason. It can be something as simple as, “We stopped at the gas station
BECAUSE the car needed gas,” OR “I felt that it wasn’t fair that I missed out on a fun badge BECAUSE
Monica gave the Bell Ringer Badge only to those who responded to her request to type into the chat
bar.”
Record any cause and effects that happens during your trip in the Sententia Level 2 Gamification
Journeyman Certification.
Note: Duplicate this page as needed.
What Happened? Why did it happen?
It Happened Because…

9. 9
A common concern within organizations is an effective knowledge
management program. How do you get people to contribute, share, and
reuse knowledge? The best way is through inspirational leadership –
communicating regularly, setting clear expectations, and most
importantly, leading by example. But you can also motivate people
through goals and measurements, recognition and rewards, and positive
and negative incentives. To enable knowledge sharing behavior, it is
usually necessary to provide incentives and rewards to your targeted users
to encourage the desired behaviors.
It’s Time to Travel – Team Challenge #1
Gamification Attraction
Description: The purpose of identifying your Why, and writing corresponding goals and objectives is to ensure
that learning is focused and can be objectively measured. Remember, Starting your gamification journey
without knowing your overall business objectives will take you on a road to nowhere. Get agreement on what
the real business objectives are. Why are we playing?
There are several ways you can approach your gamification strategy:
• Compliance Approach—get players to do what you want them to do;
• Feedback Approach—encourage responses from players and when possible, involve social networking to gain
insight and gather feedback;
• Education Approach—help players to learn or understand products and services you offer, such as new
software and how to make the best choices in business processes.
Complete: Steps 1 and 2 on the following pages individually (Using your Gamification Case Study Submission
from LV1)
Discuss with your team: Using the platform of your choice, (Skype, Zoom, Google Hangouts, email, or other
collaborative work site), your project Overview and Scope, Goals, and Objectives.
Recommend: To your team members any changes that may improve the effectiveness of their program. Remember
– the purpose for giving feedback is to improve the situation or performance. You won't accomplish that by being
harsh, critical, or offensive.
Share WINS: Choose one team member to speak for the team and give a 2-3 minute presentation to the group on
Friday, October 14th during our live virtual session. One representative from each team will share the knowledge and
creativity experienced with your team members to build a more balanced, player-centric, and focused program —
unlocking the full potential of a gamification strategy to drive development, growth and productivity.

10. An Easier Way To Write
Goals And Objectives
If you're like me, it’s sometimes
difficult to distinguish between
goals and objectives. Is it your
goal to travel to Paris, or is it your
objective to travel to Paris?
Hmm…
But for the purpose of gamification strategy design, you have to map your intentions for a project
in terms of goals and objectives, and the objectives must logically lead to achievement of the
goals.
In the Level 1 Certification we used the SMART system as a framework (specific, measurable,
attainable, realistic and time-bound), but it can be tough to write comprehensive goals and
objectives from scratch.
On the next page – Voila! your very own goals and objective chart. Use this tool to review your
business and learning goals and objectives that you wrote in your Level 1 gamification case study
submission.
Step 1: Fill in the blanks in the chart below.
Goal – Your Overview and Scope for the Project (Your Why):
Objectives(measurableoutcomes)
WHAT? WHO? HOW
MUCH/MANY?
BY WHEN?
Area and direction of change (result) Target Audience Degree (amount in
number or %) of
change
Timeframe
(deadline or
milestones)
1.
2.
3.

11. Learner
Personas
What is a Learner Persona?
Learner Personas are a fictional representation of your targeted
learners. They are based on real data about learner demographics
and behavior, along with educated speculation about their
personal histories, motivations, and concerns.
How are Learner Personas Created?
Learner personas are created through research, surveys, and
interviews of your target audience. That includes a mix of new and
seasoned employees – both “good” and “bad” -- who might align
with your target audience. You’ll collect data that is both
qualitative and quantitative to paint a picture of who your typical
learner is, what they value, and how your program fits into their
daily lives.
How do you use a Learner Persona?
In order to bring together what you learn during assessments,
survey, and interviews, the next step is to develop a set of
personas. Personas are composite characters that represent
typical learners in your target audience segments. They do not
reflect a single person, but rather are an combination of various
employees, and they portray the types of people we want to
design for.
You’ll create learner personas so that you can quickly explain and
disseminate that information across the organization in an
organized format, easy for your SME’s and developers to
understand.
© 2016, Sententia
www.SententiaGames.com

12. Name, Sketch (Picture), Behaviors Needs, Pain Points, Workday Flow, Technology
Demographics and Psychographics Motivational Profile
Sententia Learner Persona Worksheet

13. For travelers, a passport stamp is like a
medal of honor: proof of places explored,
adventures had, and lessons learned. We
are always impressed by all of the amazing
places our colleagues have been. Ok, and
maybe a little jealous.
PassPort MeMories….
Or Places to Remember (AndVisitAgain and Again)
In our journey together you have visited a variety of different and exciting spots and
we’d like you to review what you’re learned and share your stories, concerns, ideas,
and reflections.
For some, this was your first trip abroad, for others you were revisiting familiar places
you’ve been to before. When you flip through your Passport Pages, hopefully you’ll be
transported to various stages in the design process. Each page tells a story.
Travel Reflections
On the following pages, you see a Passport for each Segment Passport
and Learning Objectives.This is the information that was covered in
each segment of the LV2 certification program.
1. Please use the questions in the box at the bottom of each page to
review your gamification strategy design.
2. You do not need to formally write up your answers, but you should
be able to answer all of them.We will review these questions and
answers in a 30-minute one-on-one call at the conclusion of
the virtual program. I’ll send a link for you to select
your 30-minute session.
3. If you need help, ask a member of your team for
additional guidance and or feedback.

14. Segment 1: URBAN COMMANDER –
ONBOARDING
• Identify the course objectives and
outcomes
• Review the structure of the blended
virtual format
• Meet the other students and
instructors
• Log into the collaborative work
platform
• Schedule the Reiss profile assessment
• Meet the characters who will guide
your World Explorer journey
• Begin your Travel Journal
• Review the new view of your Level 1
Gamification Apprentice Quest
Travel Reflections
The Onboarding Process - Great onboarding invites you in, shows you the
ropes, and helps you accomplish something you care about. It makes you feel
smart, empowered, curious, and ready for more.
1. Do you have strong, clear messaging about your core experience and
value proposition?
2. Do you have a way to acknowledge your learners and give them a clear
and compelling sense of what's to come?
3. Do you quickly engage learners with activities that help them learn the
ropes and invest in the experience?
4. Have you created a means to show progress with context and
meaning?

15. Segment 5: SIBERIAN EXPRESS – ENGAGE
WITH GAME MECHANICSAND DYNAMICS
• Research and engage with the
definitions and psychology of fun
• Lead with context – crafting a narrative
that captivates and inspires
• Explore the use of a variety of game
mechanics and their application in
gamification design
• Identify the "sweet spot" of motivation,
reward, pain aversion, opportunity, need
fulfillment and social context through a
variety of well-planned game mechanics
• Assess best practices and areas for
improvement in a gamification project
model
Travel Reflections
The Fun Factor
1. What is your narrative thread or storyline?
2. What random events can we build in to your gamification to surprise and
delight your players.
3. What's going to be engaging about it?
4. What's going to be so cool about it that they want to come back?
5. Which gamification elements, or game dynamics, available to you are you
going to implement, that have the biggest impact on the behavior that you
want to drive?
6. Which of the gamification elements will be most powerful?

17. An Epic Adventure into the Realm of Gamification
WORLD EXPLORER
17
Pack your bags, it’s time become a
World Explorer and continue your
Epic Adventure into the
Realm of Gamification!
Sententia Level 2 Certification
Gamification Journeyman
Sententia is a global consortium of gamification professionals. We are the ONLY
organization to offer three levels of Gamification Certification for Human Resource and
Talent Development professionals that is recognized and approved by HRCI, SHRM, and
ATD for recertification credits*.
The Sententia accreditation process assures that students and talent development
professionals receive quality training based on uniform standards and criteria. This
process fosters international unity among the gamification industry while providing a
defined aptitude path with industry-recognized credentials.
Learn more at www.SententiaGames.com
Sententia Gamification
High impact gamification strategy design since 2008.
Corporate Offices: Austin, TX
W: www.SententiaGames.com
E: guru@SententiaGames.com