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Telescope
A web publishing
platform celebrating
technology research
To demystify on-going technology research projects,
by creating a publishing platform that encourage
the sharing of proces...
3
Research funding
is hard to receive.
Repositories leave
you disconnected
from researchers'
intentions and
motivations.
No ...
5
Technology enthusiasts
can view and financially support research projects to:
Donate
with money
Gain knowledge
by seeing...
6
Make money to
sustain projects
Share process to
increase transparency
Receive support
to proof interests
can share on-go...
Female & male 24-45 year olds High disposable
income
Long-term thinkers TechnologistsStartup employees
Who will be excited...
Representing companies
The following technology revolutionaries are scheduled to participate in the Telescope podcast
100,000
26
With multiple channels and networks
accompanying each podcast, we estimate to hit
~100,000 impressions per epis...
13
13,818,641
Total Backers
4,475, 632
Repeat Backers
Revenue: 26.4M
65,000+
Creators
1,000,000
Active Patrons
Revenue: 7....
$16.2 BILLION
Crowdfunding(global)
Total Available Market
$9.46B
Crowdfunding
(North America)
Serviceable Available Market...
15
Competition
Telescope
Product Director
Hardware and software
engineering Professor
Director of Education
Michael ShilohMatthew Ganucheau
Rafi Aj...
WeWork - Berkeley
Private Room
$2,800/mo (5 People)
Salary - Founders
32,500/mo(5 People)
Insurance
Health & Dental
$2,062...
$111,800$7 / mo
Researchers’ description
Research projects’ intro
Access communication
$12 / mo
Access locked research con...
$280,000
WE’RE ASKING
for 7 months of run-way
$103,571
with 2489 members
by month 7, our revenue will be
$53,750
with a bu...
! Call for guests
bit.ly/TelescopePodcast
Telescope
A web publishing
platform celebrating
technology research
Say hello
hello@telescope.design
510.697.5898
23
01 Mission
02 Problem
03 Solution
04 Validation
Appendix
09 Why now
10 Research models
11 Case study
12 Acquisition
05 ...
Telescope podcast
A podcast dedicated to
bringing forward technological
researchers who are breaking
new ground in the fie...
Channel strategy
Release every 10 Days
Audio + Video Format +
References & Data
Shareable snippets to
drive content on twi...
Marketing breakdown
How our content will be exposed to the digital citizens
Release teaser videos: overall podcast
trailer...
0.00 min 15.00 min 50.00 min
0.15 spot (Sr. Partner)
$80,000 for 25 episodes,
partner logo on website,
partner mention in ...
28
Why now
Why investment
How did a bunch of amateurs who really didn't know what we were doing somehow come together and ...
30
Why now
Why investment
Huge potential for a new type of interaction.
31
Adoption of Technology
Market Realist - Rick Rieder
32
Moore's Law
Moore's prediction proved accurate for several decades,
and has been used in the semiconductor industry to
...
33
ResearchGate
Source: TechCrunch
34
Molecule
People
Problem Solution
R e s e a r c h e r s & S c i e n t i s t s
s e a r c h i n g f o r f u n d i n g
H a ...
35
Molecule 2
People
Problem Solution
Te c h n o l o g y E n t h u s i a s t s
Wa n t t o g i v e t i m e
m o n e y a n d ...
F E E D B A C K L O O P
for better communication & collaborative tool for
working with other teams.
E A S E O F U S E
plat...
Joi Ito: How Can We Harness Technology To Innovate From The Bottom Up?
W h y n o w ?
W h y i n v e s t m e n t ?
C O L L A...
38
Possibility of In-house Application
39
Model of Collaboration
Haakon Faste (Innovation Consultant)
Practical Use?
Quest for
Fundamental
Understanding?
Yes
No
Yes No
Pure Basic Research Use-Inspired Basic
Research
Unnamed ...
White Paper Research Exposure
Applied
Infotainment Fandom Participation Investment
Problem
Problem
Problem
+ 439 unique visitors
+ 33% signup rate
+ 1 person adds 0.7 people
+ 146 unique email signups
Signup Rate
48
Funnel
EventBrite
50
Mailchimp
Mailchimp
$350K
Month Burn + Revenue User Growth
Ask
1 $ 296,791 43
2 263,015 118
3 231,050 212
4 201,694 346
5 177,642 614
6 164,19...
Burn Rate Calculations
Target City:
San Francisco
55
"About." GitHub. Accessed November 07, 2017. https://github.com/about.
Crane, Matthew. "Fun Facts." Patreon Blog. Acces...
Telescope
A video podcast series
with exclusive project
sneak peak.
Telescope
A video podcast series
with exclusive project
sneak peak.
Color options
Telescope
Celebrating research
process and progress
Telescope
A video podcast series
with exclusive project
sneak peak.
Creative founder mock pitch
Creative founder mock pitch
Creative founder mock pitch
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  1. 1. Telescope A web publishing platform celebrating technology research
  2. 2. To demystify on-going technology research projects, by creating a publishing platform that encourage the sharing of process and progress. Our Mission
  3. 3. 3
  4. 4. Research funding is hard to receive. Repositories leave you disconnected from researchers' intentions and motivations. No easy way exists to share project progress or gain support from fans. 4 Problem
  5. 5. 5 Technology enthusiasts can view and financially support research projects to: Donate with money Gain knowledge by seeing projects Show support by engaging
  6. 6. 6 Make money to sustain projects Share process to increase transparency Receive support to proof interests can share on-going projects to: Researchers
  7. 7. Female & male 24-45 year olds High disposable income Long-term thinkers TechnologistsStartup employees Who will be excited about this? Audience
  8. 8. Representing companies The following technology revolutionaries are scheduled to participate in the Telescope podcast
  9. 9. 100,000 26 With multiple channels and networks accompanying each podcast, we estimate to hit ~100,000 impressions per episode. We also believe this would extend the life of the content and allow it to act as a historical reference of how the great research groups of our time practiced innovation and assembled talent. REACH impressions per episode impressions on the series 2,600,000 episodes
  10. 10. 13 13,818,641 Total Backers 4,475, 632 Repeat Backers Revenue: 26.4M 65,000+ Creators 1,000,000 Active Patrons Revenue: 7.5M 25,000,000+ Total Users Revenue: 70M 13 Sources: Github, Patreon, Kickstarter Market Validation
  11. 11. $16.2 BILLION Crowdfunding(global) Total Available Market $9.46B Crowdfunding (North America) Serviceable Available Market 14 Sources: economist.com, fortune.com, crowdexpert.com, siliconvalley.com, dazeinfo.com, krowdster.com, vator.tv $110M Combined revenue of : Share of Market Github, Kickstarter, Indiegogo, Patreon
  12. 12. 15 Competition Telescope
  13. 13. Product Director Hardware and software engineering Professor Director of Education Michael ShilohMatthew Ganucheau Rafi Ajl John Garvie Carsten SchwesigMichael Nielson Research DesignerResearch Fellow Lead, User Experience Research Advisors
  14. 14. WeWork - Berkeley Private Room $2,800/mo (5 People) Salary - Founders 32,500/mo(5 People) Insurance Health & Dental $2,062.50/mo(5 ppl) Servers - WS $535/mo Marketing Content Generation $1,000/mo Total Cost $53,750.00 / mo Cost Legal $ 3,000/mo
  15. 15. $111,800$7 / mo Researchers’ description Research projects’ intro Access communication $12 / mo Access locked research content Access collaborative tools 19 Source: crowdforce Business Model Podcast Sponsorship
  16. 16. $280,000 WE’RE ASKING for 7 months of run-way $103,571 with 2489 members by month 7, our revenue will be $53,750 with a burn-rate of
  17. 17. ! Call for guests bit.ly/TelescopePodcast
  18. 18. Telescope A web publishing platform celebrating technology research Say hello hello@telescope.design 510.697.5898
  19. 19. 23 01 Mission 02 Problem 03 Solution 04 Validation Appendix 09 Why now 10 Research models 11 Case study 12 Acquisition 05 Market size 06 Business model 07 Adoption 08 Competition
  20. 20. Telescope podcast A podcast dedicated to bringing forward technological researchers who are breaking new ground in the field. We've selected 25 of the most enigmatic yet innovative technologists and how their research is shaping the world. Learnings How to instill a collaborative nature in your business and sharing of data to drive better results. How the genius orchestrate the rhythm to make leaps. How to generate new insights in your team based on seeing others works and improving upon it. How to collaborate together to see further than we can ourselves.
  21. 21. Channel strategy Release every 10 Days Audio + Video Format + References & Data Shareable snippets to drive content on twitter, Facebook and Youtube Publish a physical artifact consist of condensed lessons shared by the guests. Release behind the scenes footage online in different lengths for easy reference + Transcripts Leverage our Guest's Network + Our own network Organize a public facing screening venues. How we plan for content dissemination
  22. 22. Marketing breakdown How our content will be exposed to the digital citizens Release teaser videos: overall podcast trailer on the history and future of technology research, per episode teaser video pushed to twitter, facebook, youtube, build mailing list and social media following Film episode: bite-sized and behind the scenes videos for social media and mailing list building Release episode: repackage content for various social media channels, out reach to design and technology schools and technology journals, content push through sponsors and guests' channels Host event: a panel discussion with guests on the topic of long-term technology research Publish artifact: condensed lessons from guests on technology research as a collectible Season finale: round table discussion between the producers on the making of and the motivation for this podcast
  23. 23. 0.00 min 15.00 min 50.00 min 0.15 spot (Sr. Partner) $80,000 for 25 episodes, partner logo on website, partner mention in show notes 1 min spot (Sr. Partner) $90,000 for 25 episodes, partner logo on website, partner mention in show notes 1 min spot (Gen. Partner) $85,000 for 25 episodes, partner logo on website partner mention in show notes Partnership Opportunity
  24. 24. 28 Why now Why investment How did a bunch of amateurs who really didn't know what we were doing somehow come together and do what NGOs and the government were completely incapable of doing? And I would suggest that this has something to do with the Internet. It's not a fluke. It wasn't luck. And it wasn't because it was us. It helped that it was a event that pulled everybody together, but it was a new way of doing things that was enabled by the Internet and a lot of the other things that were going on. What happened after the Internet was the cost of innovation went down so much because the cost of collaboration, the cost of distribution, the cost of communication and Moore's Law made it so that the cost of trying a new thing became nearly zero. And so you would have Google, Facebook, Yahoo students that didn't have permission - permissionless (ph) innovation - didn't have permission, didn't have PowerPoints. They just built the thing. Then they raised the money. And then they sort of figured out a business plan. And maybe later on, they hired some MBAs. Source: npr
  25. 25. 30 Why now Why investment Huge potential for a new type of interaction.
  26. 26. 31 Adoption of Technology Market Realist - Rick Rieder
  27. 27. 32 Moore's Law Moore's prediction proved accurate for several decades, and has been used in the semiconductor industry to guide long-term planning and to set targets for research and development. Advancements in digital electronics are strongly linked to Moore's law: quality- adjusted microprocessor prices, memory capacity, sensors and even the number and size of pixels in digital cameras. Digital electronics has contributed to world economic growth in the late twentieth and early twenty-first centuries. Moore's law describes a driving force of technological and social change, productivity, and economic growth. Moore's Law - Wikipedia Source: Wikipedia
  28. 28. 33 ResearchGate Source: TechCrunch
  29. 29. 34 Molecule People Problem Solution R e s e a r c h e r s & S c i e n t i s t s s e a r c h i n g f o r f u n d i n g H a r d t i m e s h a r i n g t h e p r o c e s s a n d p r o g r e s s a s w e l l a s f u n d i n g . T h e R e p o s i t o r y - D i g i t a l p l a t f o r m f o r o n l i n e v i s i b i l i t y
  30. 30. 35 Molecule 2 People Problem Solution Te c h n o l o g y E n t h u s i a s t s Wa n t t o g i v e t i m e m o n e y a n d i n t e l l e c t t o e m e r g i n g t e c h n o l o g y T h e R e p o s i t o r y - A l l o w s f o r c o l l a b o r a t i o n a n d v i s i b i l i t y b / w s t a k e h o l d e r s
  31. 31. F E E D B A C K L O O P for better communication & collaborative tool for working with other teams. E A S E O F U S E platforms enables cross sharing on multiple platforms where collaboration can occur. R E S E A R C H E R I N C E N T I V E motivates researchers to purse more experiments through various means other than monetary. F I R S T T O M A R K E T for a researcher focused platform created to display process and progress as well as funding from outside parties. I M P R O V E D V I S I B I L I T Y to lower down boundaries for the collaborative process to occur. S TA K E H O L D E R T R A N S PA R E N C Y to remove doubt and bring in specialists to fix problems at the point in which it is found. 36 W h a t M a k e s U s D i f f e r e n t
  32. 32. Joi Ito: How Can We Harness Technology To Innovate From The Bottom Up? W h y n o w ? W h y i n v e s t m e n t ? C O L L A B O R A T I O N C O S T The cost of collaboration, communication and distribution is going down. R A I S E M O N E Y No other point in history are people able to raise money as easily. M O O R E ' S L A W There is an acceleration in the speed of change 37
  33. 33. 38 Possibility of In-house Application
  34. 34. 39 Model of Collaboration Haakon Faste (Innovation Consultant)
  35. 35. Practical Use? Quest for Fundamental Understanding? Yes No Yes No Pure Basic Research Use-Inspired Basic Research Unnamed Pure Applied Research Early 20th Century Atomic Physicist DARPA Thomas Edison Donald E. Stokes, Pasteur’s Quadrant: Basic Science and Technological Innovation, Brookings Institution Press, 1997 Pasteur’s Quadrant
  36. 36. White Paper Research Exposure Applied
  37. 37. Infotainment Fandom Participation Investment
  38. 38. Problem
  39. 39. Problem
  40. 40. Problem
  41. 41. + 439 unique visitors + 33% signup rate + 1 person adds 0.7 people + 146 unique email signups Signup Rate
  42. 42. 48 Funnel
  43. 43. EventBrite
  44. 44. 50 Mailchimp
  45. 45. Mailchimp
  46. 46. $350K Month Burn + Revenue User Growth Ask 1 $ 296,791 43 2 263,015 118 3 231,050 212 4 201,694 346 5 177,642 614 6 164,197 1149 7 177,484 2489 12 1,338,917 24472
  47. 47. Burn Rate Calculations
  48. 48. Target City: San Francisco
  49. 49. 55 "About." GitHub. Accessed November 07, 2017. https://github.com/about. Crane, Matthew. "Fun Facts." Patreon Blog. Accessed November 4, 2017. https://blog.patreon.com/10-fun-facts-patreon/. "Crowdfunding Industry Statistics 2015 2016." CrowdExpert.com. January 12, 2016. Accessed November 07, 2017. http://crowdexpert.com/ crowdfunding-industry-statistics/. "Does Kickstarter Still "Own" Indiegogo?" Kickstarter-indiegogo- cumulative-funding. November 10, 2016. Accessed November 07, 2017. https://www.krowdster.co/blog/kickstarter-still-indiegogo.html. "Joi Ito: How Can We Harness Technology To Innovate From The Bottom Up?" NPR. September 29, 2017. http://www.npr.org/ 2017/09/29/554193906/joi-ito-how-can-we-harness-technology-to- innovate-from-the-bottom-up. Loeb, Steven. "How does Indiegogo make money?" Vator.tv. April 4, 2014. Accessed November 4, 2017. http://vator.tv/news/2015-04-04-how-does- indiegogo-make-money#yLgUUVrpVdRxz0Fm.99. Lunden, Ingrid. "ResearchGate raises $52.6M for its social research network for scientists." TechCrunch. February 28, 2017. Accessed November 07, 2017. https://techcrunch.com/ 2017/02/28/researchgate-raises-52-6m-for-its-social-research-network-for-scientists/. "Moore's law." Wikipedia. November 06, 2017. Accessed November 06, 2017. https:// en.wikipedia.org/wiki/Moore%27s_law. Rick Rieder - Disclosure • BlackRock | Dec 24, 2015 9:32 am EST. "Tech Adoption Rates Have Reached Dizzying Heights." Tech Adoption Rates Have Reached Dizzying Heights - Market Realist. Accessed November 05, 2017. http://marketrealist.com/2015/12/adoption-rates- dizzying-heights/. "Stats." Kickstarter.com. November 6, 2017. Accessed November 6, 2017. https:// www.kickstarter.com/help/stats. "The Average Crowdfunding Contribution is $80: What That Means for Platform Owners -." White label crowdfunding platform software. October 27, 2012. Accessed November 04, 2017. http://crowdforce.co/average-crowdfunding-contribution-is-80/. Wikipedia contributors, "Moore's law," Wikipedia, The Free Encyclopedia, https:// en.wikipedia.org/w/index.php?title=Moore%27s_law&oldid=808907567 (accessed November 6, 2017). Citation
  50. 50. Telescope A video podcast series with exclusive project sneak peak.
  51. 51. Telescope A video podcast series with exclusive project sneak peak.
  52. 52. Color options
  53. 53. Telescope Celebrating research process and progress
  54. 54. Telescope A video podcast series with exclusive project sneak peak.

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