2. To demystify on-going technology research projects,
by creating a publishing platform that encourage
the sharing of process and progress.
Our Mission
4. Research funding
is hard to receive.
Repositories leave
you disconnected
from researchers'
intentions and
motivations.
No easy way exists
to share project
progress or gain
support from fans.
4
Problem
5. 5
Technology enthusiasts
can view and financially support research projects to:
Donate
with money
Gain knowledge
by seeing projects
Show support
by engaging
6. 6
Make money to
sustain projects
Share process to
increase transparency
Receive support
to proof interests
can share on-going projects to:
Researchers
7. Female & male 24-45 year olds High disposable
income
Long-term thinkers TechnologistsStartup employees
Who will be excited about this?
Audience
10. 100,000
26
With multiple channels and networks
accompanying each podcast, we estimate to hit
~100,000 impressions per episode.
We also believe this would extend the life of the
content and allow it to act as a historical
reference of how the great research groups of our
time practiced innovation and assembled talent.
REACH
impressions per episode
impressions on the series
2,600,000
episodes
11. 13
13,818,641
Total Backers
4,475, 632
Repeat Backers
Revenue: 26.4M
65,000+
Creators
1,000,000
Active Patrons
Revenue: 7.5M
25,000,000+
Total Users
Revenue: 70M
13
Sources: Github, Patreon, Kickstarter
Market Validation
12. $16.2 BILLION
Crowdfunding(global)
Total Available Market
$9.46B
Crowdfunding
(North America)
Serviceable Available Market
14
Sources: economist.com, fortune.com, crowdexpert.com, siliconvalley.com, dazeinfo.com, krowdster.com, vator.tv
$110M
Combined revenue of :
Share of Market
Github, Kickstarter,
Indiegogo, Patreon
14. Product Director
Hardware and software
engineering Professor
Director of Education
Michael ShilohMatthew Ganucheau
Rafi Ajl
John Garvie
Carsten SchwesigMichael Nielson
Research DesignerResearch Fellow
Lead, User Experience Research
Advisors
16. $111,800$7 / mo
Researchers’ description
Research projects’ intro
Access communication
$12 / mo
Access locked research content
Access collaborative tools
19
Source: crowdforce
Business Model
Podcast Sponsorship
17. $280,000
WE’RE ASKING
for 7 months of run-way
$103,571
with 2489 members
by month 7, our revenue will be
$53,750
with a burn-rate of
20. 23
01 Mission
02 Problem
03 Solution
04 Validation
Appendix
09 Why now
10 Research models
11 Case study
12 Acquisition
05 Market size
06 Business model
07 Adoption
08 Competition
21. Telescope podcast
A podcast dedicated to
bringing forward technological
researchers who are breaking
new ground in the field. We've
selected 25 of the most
enigmatic yet innovative
technologists and how their
research is shaping the world.
Learnings
How to instill a collaborative nature in
your business and sharing of data to
drive better results.
How the genius orchestrate the rhythm
to make leaps.
How to generate new insights in your
team based on seeing others works and
improving upon it.
How to collaborate together to see
further than we can ourselves.
22. Channel strategy
Release every 10 Days
Audio + Video Format +
References & Data
Shareable snippets to
drive content on twitter,
Facebook and Youtube
Publish a physical
artifact consist of
condensed lessons
shared by the guests.
Release behind the
scenes footage online in
different lengths for easy
reference + Transcripts
Leverage our Guest's
Network + Our own
network
Organize a public facing
screening venues.
How we plan for content dissemination
23. Marketing breakdown
How our content will be exposed to the digital citizens
Release teaser videos: overall podcast
trailer on the history and future of
technology research, per episode
teaser video pushed to twitter,
facebook, youtube, build mailing list
and social media following
Film episode: bite-sized and
behind the scenes videos for
social media and mailing list
building
Release episode: repackage content
for various social media channels,
out reach to design and technology
schools and technology journals,
content push through sponsors and
guests' channels
Host event: a panel discussion with
guests on the topic of long-term
technology research
Publish artifact: condensed lessons
from guests on technology research as
a collectible
Season finale: round table discussion
between the producers on the making
of and the motivation for this podcast
24. 0.00 min 15.00 min 50.00 min
0.15 spot (Sr. Partner)
$80,000 for 25 episodes,
partner logo on website,
partner mention in show notes
1 min spot (Sr. Partner)
$90,000 for 25 episodes,
partner logo on website,
partner mention in show notes
1 min spot (Gen. Partner)
$85,000 for 25 episodes,
partner logo on website
partner mention in show notes
Partnership Opportunity
25. 28
Why now
Why investment
How did a bunch of amateurs who really didn't know what we were doing somehow come together and do what NGOs
and the government were completely incapable of doing? And I would suggest that this has something to do with the
Internet. It's not a fluke. It wasn't luck. And it wasn't because it was us. It helped that it was a event that pulled everybody
together, but it was a new way of doing things that was enabled by the Internet and a lot of the other things that were going
on.
What happened after the Internet was the cost of innovation went down so much because the cost of collaboration, the cost
of distribution, the cost of communication and Moore's Law made it so that the cost of trying a new thing became nearly
zero. And so you would have Google, Facebook, Yahoo students that didn't have permission - permissionless (ph)
innovation - didn't have permission, didn't have PowerPoints. They just built the thing. Then they raised the money. And
then they sort of figured out a business plan. And maybe later on, they hired some MBAs.
Source: npr
28. 32
Moore's Law
Moore's prediction proved accurate for several decades,
and has been used in the semiconductor industry to
guide long-term planning and to set targets for
research and development. Advancements in digital
electronics are strongly linked to Moore's law: quality-
adjusted microprocessor prices, memory capacity, sensors
and even the number and size of pixels in digital cameras.
Digital electronics has contributed to world economic
growth in the late twentieth and early twenty-first
centuries. Moore's law describes a driving force of
technological and social change, productivity, and
economic growth.
Moore's Law - Wikipedia
Source: Wikipedia
30. 34
Molecule
People
Problem Solution
R e s e a r c h e r s & S c i e n t i s t s
s e a r c h i n g f o r f u n d i n g
H a r d t i m e
s h a r i n g t h e p r o c e s s
a n d p r o g r e s s a s
w e l l a s f u n d i n g .
T h e R e p o s i t o r y -
D i g i t a l p l a t f o r m f o r
o n l i n e v i s i b i l i t y
31. 35
Molecule 2
People
Problem Solution
Te c h n o l o g y E n t h u s i a s t s
Wa n t t o g i v e t i m e
m o n e y a n d i n t e l l e c t
t o e m e r g i n g t e c h n o l o g y
T h e R e p o s i t o r y -
A l l o w s f o r c o l l a b o r a t i o n
a n d v i s i b i l i t y b / w
s t a k e h o l d e r s
32. F E E D B A C K L O O P
for better communication & collaborative tool for
working with other teams.
E A S E O F U S E
platforms enables cross sharing on multiple
platforms where collaboration can occur.
R E S E A R C H E R I N C E N T I V E
motivates researchers to purse more experiments
through various means other than monetary.
F I R S T T O M A R K E T
for a researcher focused platform created
to display process and progress as well as funding
from outside parties.
I M P R O V E D V I S I B I L I T Y
to lower down boundaries for the collaborative
process to occur.
S TA K E H O L D E R T R A N S PA R E N C Y
to remove doubt and bring in specialists to fix
problems at the point in which it is found.
36
W h a t M a k e s U s D i f f e r e n t
33. Joi Ito: How Can We Harness Technology To Innovate From The Bottom Up?
W h y n o w ?
W h y i n v e s t m e n t ?
C O L L A B O R A T I O N
C O S T
The cost of collaboration, communication
and distribution is going down.
R A I S E M O N E Y
No other point in history are people
able to raise money as easily.
M O O R E ' S L A W
There is an acceleration in
the speed of change
37
36. Practical Use?
Quest for
Fundamental
Understanding?
Yes
No
Yes No
Pure Basic Research Use-Inspired Basic
Research
Unnamed Pure Applied
Research
Early 20th Century
Atomic Physicist
DARPA
Thomas Edison
Donald E. Stokes, Pasteur’s Quadrant: Basic Science and Technological Innovation, Brookings Institution Press, 1997
Pasteur’s
Quadrant
51. 55
"About." GitHub. Accessed November 07, 2017. https://github.com/about.
Crane, Matthew. "Fun Facts." Patreon Blog. Accessed November 4, 2017.
https://blog.patreon.com/10-fun-facts-patreon/.
"Crowdfunding Industry Statistics 2015 2016." CrowdExpert.com. January
12, 2016. Accessed November 07, 2017. http://crowdexpert.com/
crowdfunding-industry-statistics/.
"Does Kickstarter Still "Own" Indiegogo?" Kickstarter-indiegogo-
cumulative-funding. November 10, 2016. Accessed November 07, 2017.
https://www.krowdster.co/blog/kickstarter-still-indiegogo.html.
"Joi Ito: How Can We Harness Technology To Innovate From The Bottom
Up?" NPR. September 29, 2017. http://www.npr.org/
2017/09/29/554193906/joi-ito-how-can-we-harness-technology-to-
innovate-from-the-bottom-up.
Loeb, Steven. "How does Indiegogo make money?" Vator.tv. April 4, 2014.
Accessed November 4, 2017. http://vator.tv/news/2015-04-04-how-does-
indiegogo-make-money#yLgUUVrpVdRxz0Fm.99.
Lunden, Ingrid. "ResearchGate raises $52.6M for its social research network for scientists."
TechCrunch. February 28, 2017. Accessed November 07, 2017. https://techcrunch.com/
2017/02/28/researchgate-raises-52-6m-for-its-social-research-network-for-scientists/.
"Moore's law." Wikipedia. November 06, 2017. Accessed November 06, 2017. https://
en.wikipedia.org/wiki/Moore%27s_law.
Rick Rieder - Disclosure • BlackRock | Dec 24, 2015 9:32 am EST. "Tech Adoption Rates Have
Reached Dizzying Heights." Tech Adoption Rates Have Reached Dizzying Heights - Market
Realist. Accessed November 05, 2017. http://marketrealist.com/2015/12/adoption-rates-
dizzying-heights/.
"Stats." Kickstarter.com. November 6, 2017. Accessed November 6, 2017. https://
www.kickstarter.com/help/stats.
"The Average Crowdfunding Contribution is $80: What That Means for Platform Owners -."
White label crowdfunding platform software. October 27, 2012. Accessed November 04,
2017. http://crowdforce.co/average-crowdfunding-contribution-is-80/.
Wikipedia contributors, "Moore's law," Wikipedia, The Free Encyclopedia, https://
en.wikipedia.org/w/index.php?title=Moore%27s_law&oldid=808907567 (accessed November
6, 2017).
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