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Creative founder week6

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Creative founder week6

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Creative founder week6

  1. 1. HELIUM Weiwei Hsu | Nino Panes | Kailen Swain | Alex Shon October 17th, 2017
  2. 2. WHAT WE THOUGHT !
  3. 3. Researchers want this because it gives them funding. Will it be the same for people who want to visit?
  4. 4. Who are these people that will give us patronage?
  5. 5. WHAT WE DID "
  6. 6. Interviews/ Surveys/ Landing Page/ Secondary Research/ Social Media Push
  7. 7. We talked to people.
  8. 8. "The exploratorium is never not fun. It has to be interactive, that is the most important part. It is okay when geared towards kids, but it is always cooler when there is an aspect that adults will enjoy.” "I like installations I can touch” “it was absolutely mental”
  9. 9. People prefer to be engaged with exhibits Insight:
  10. 10. What can we do to make you care more about emerging technology?
  11. 11. A visitor from London at SF MOMA - “Technology needs to be designed with ordinary people in mind. People are creating solutions to problems that we don’t have. What we get ends up being inapplicable”
  12. 12. Survey respondent - “Convince me that it's not about making a bunch of Silicon Valley dudes famous and/or rich. Explain it to me in a way that isn't just going to make sense from a technology POV, but a layman/human POV.”
  13. 13. Scientists don't know how to communicate with the general public. Insight:
  14. 14. Insight: Engagement tactics and re-phrasing wording. Different for different audience.
  15. 15. Bought a domain and set up a landing page
  16. 16. Insert slide photo of our website here
  17. 17. WHAT WE LEARNED #
  18. 18. People want to contribute to something bigger than themselves.
  19. 19. People are willing to give time, effort and money to research that they align with.
  20. 20. There’s an interest for exclusive viewing of technology research.
  21. 21. NEXT STEPS $
  22. 22. Create a pop up event and invite people to see if they are interested.
  23. 23. Look for Citizen Scientist to interview.
  24. 24. Look for SOM SAM TAM of Citizen Scientist
  25. 25. FEEDBACK? ⚖

Creative founder week6

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