The presentation is the crux of my summer project

1. An Introspection of Organic Food ValueChain Prepared By : Monika Bishnoi [FMS-IRM] ShwetaSinghal [FMS-IRM]

2. PRESENTATION FLOW

4. Headed by Sh. Kamal M. Morarka

5. Morarka Organic Foods Pvt. Ltd. was set up in 2004 to market the Organic produce of farmers.PRODUCT CATEGORIES

6. Supply Chain of Company

8. Consumer Perspective:

13. Processing

14. Quality Control

15. SalesProcurement

16. Quality Testing RESIDUAL TESTINGis the most important Test in the Organic Food Business.

17. Processing and Sales

18. Current Customer Analysis

19. Potential Customer Analysis

20. Cntd..

21. Cntd..

22. Cntd..

23. Channel Analysis

24. Cntd..

25. Retailer Analysis

26. Cntd..

27. Organic Farmer Analysis Case Study of one of the successful Organic Farmers: Name of the Farmer: Om Prakash Sharma Occupation: Farming. Also working as Krishak Scientist Village: Kolida District: Sikar Land: 35 Bheega Crops grown: RABI SEASON-Millet, Sprouts, Sorghum, Green Gram KHARIF SEASON-Wheat, Barley, Chick Pea, Fenugreek Yield of Crops: Yield of Wheat: 4 Quintal/Bheega

28. Cntd.. Problems Faced when Shifted to Organic Farming Present Scenario Customers Price Marketing Innovations being done

30. Problems Faced in conventional Farming

31. Problems in Organic Farming-Their Perspective

33. Poor awareness of Organic Food as well as of the company.

34. Customers are price sensitive.

35. High interest in trying Organic food.

36. Sales force is highly required.

38. No sales Force.

41. Training Module for the Field Officers.

43. Even a small restaurant can be opened.

46. Combo packs could be introduced in which we can have all the ingredients put together to make that food. GO AHEAD.. GO ORGANIC..

48. Occasions like exhibitions and Celebrations

49. Arranging of Organic Day/Organic Fests quarterly could be done.

50. Print media, Internet

51. Posters, Product Detailers could be used at various clinics and Hospitals.

52. Promotion could be done at supermarkets, Kirana stores

54. Cntd.. OPPORTUNITY THREAT

55. THANK YOU