Social media

PAL
 Purpose – To understand concepts of Social Media
 Agenda
 Social Media and Social Networking
 Social Media Vs. Social Networking
 Social Media & Networking Stats
 Advantages & Disadvantages of Social Networking
 Popular Social Media Sites
 Social Media Marketing
 Limit – 2 Hrs.
June2013
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Preparedby:AbdelmonimAwadOsman

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Social Media and Social
Networking
June2013Preparedby:AbdelmonimAwadOsman

WHAT IS SOCIAL MEDIA?
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WHAT IS SOCIAL NETWORKING ?
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Social Media Vs. Social
Networking

SOCIAL MEDIA VS. SOCIAL NETWORKING
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SOCIAL MEDIA & NETWORKING STATS
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SOCIAL MEDIA & NETWORKING STATS
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Advantages & Disadvantages
of Social Networking

ADVANTAGES
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Fast and direct
communication

ADVANTAGES
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Low costs

ADVANTAGES
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Facilitates open
communication, lea
ding to enhanced
information discovery
and delivery.

ADVANTAGES
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Allows employees to
discuss ideas, post
news, ask
questions and share
links.

ADVANTAGES
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Provides an
opportunity to widen
business contacts.

ADVANTAGES
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Targets a wide
audience, making it a
useful and effective
recruitment tool.

ADVANTAGES
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Improves business
reputation and client
base with minimal use
of advertising.

ADVANTAGES
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Expands market
research and
implements marketing
campaigns

ADVANTAGES
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Delivers
communications and
directs interested people
to specific web sites.

DISADVANTAGES
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•Time-consuming.
•Can become addictive
•They can take over your
life, leaving little time
for family and friends

DISADVANTAGES
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Replication of themes
from one Social
Networking to another
is annoying.

DISADVANTAGES
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Photos, comments
etc. that we post will be
forever on the Internet

DISADVANTAGES
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Private is suddenly no
longer private
Will be accessible to the
general public

DISADVANTAGES
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Cases of online
mobbing
(Cybermobbing) and
stalking

DISADVANTAGES
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Name, location, age
etc. can be used to
commit online crimes

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Popular Social Media
Sites

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SOCIAL MEDIA LANDSCAPE

POPULAR SOCIAL MEDIA SITES
Social Media Site Category
Facebook Social Network
Twitter Microblogging Site
LinkedIn Social Network
YouTube Video Sharing Site
Flickr Photo Sharing Site
June2013
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SOCIAL MEDIA– MOST POPULAR SITES
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• largest of social networks.
• Users can create
profiles, businesses can
create fan pages to post
info, events, announcements.
Facebook

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FACEBOOK
 Foundation date : Cambridge, Massachusetts, U.S.
(4 February 2004).
 Headquarters : Menlo Park, California, U.S.
 Key people : Mark Zuckerberg (Chairman and CEO)
 Employees : 4,900 (March,2013)
 Alexa rank : 1 (June 2013)
 Type of site : Social networking service
 Users : 1.11 billion (active March 2013)
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FACEBOOK
 Available in : Multilingual (70)
 Launched : February 4, 2004
 Revenue : $5.1 billion (2012)
 Revenue from : Most of Facebook's revenue
comes from advertising.
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STATISTICS
 Monthly active users (MAUs) were 1.11
billion as of March 31, 2013, an increase of
23% year-over-year.
 Daily active users (DAUs) were 665 million
on average for March 2013, an increase of 26%
year-over-year.
 Mobile MAUs were 751 million as of
March 31, 2013, an increase of 54% year-over-
year.
June2013
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STATISTICS
 Total number of Facebook pages : 50 million.
 Total number of Facebook Apps : 10 million.
 Total number of Facebook friend connections :
150 billion.
 Total number of Facebook likes since launch :
1.13 trillion.
 Average daily Facebook likes : 4.5 billion.
June2013
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BRANDED FACEBOOK - COVER PHOTOS
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•Info shared
through tweets
with max 140
characters.
Twitter

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TWITTER
 Foundation date : March 21, 2006.
 Headquarters : San Francisco, California, U.S.
 Key people : Jack Dorsey (Chairman), Dick Costolo
(CEO)
 Employees : 900+ (2012)
 Type of site : Social network service, microblogging
 Users : 500 million (active May 2013)
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TWITTER
 Available in : Multilingual
 Launched : July 15, 2006
 Revenue : US$140 million
 Revenue from : Advertising and "promoted tweets"
to appear in selective search results on the Twitter
website.
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STATISTICS
 Total number of Twitter users : 500 million
 Country with the most Twitter users :
China, 35.5 million
 Total number of Tweets sent : 170 billion
 Monthly active Twitter users : 200 million
 Average number of Followers per Twitter user
: 208
June2013
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STATISTICS
 Average Number of Tweets sent per day :
400 million
 Average Number of Tweets per Twitter user :
307
 Average time per month spent by users on
Twitter : 170 minutes
 Percentage of Twitter users Accessing via
mobile : 60%
June2013
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STATISTICS
 Number of Fake Twitter users : Approx 20
million
 Most Followed celebrity on Twitter : Justin
Bieber with 36.4 million Followers.
 Most Retweeted Message Ever : Barack
Obama’s re-election victory with
802,624 RTs
 Estimated value of Twitter : $10 billion
June2013
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• LinkedIn is most
popular with
business-to-business
users and those
looking for jobs
Linked in

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LINKEDIN
 Foundation date : Santa Monica, California (2003)
 Headquarters : Mountain View, California, U.S
 Key people : Reid Hoffman (Chairman), Jeff
Weiner (CEO)
 Employees : 3,779 (March, 2013)
 Alexa rank : 14 (May 2013)
 Type of site : Social network service.
 Users : 225 million
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LINKEDIN
 Launched : May 5, 2003
 Revenue : $972 million (2012)
 Revenue from : LinkedIn derives its revenues from
three business divisions:
Talent Solutions: Recruiters and corporations.
Marketing Solutions (advertisement)
Premium Subscriptions
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STATISTICS
 Geographical reach of LinkedIn : 200
countries and territories
 Percentage of LinkedIn visits via mobile :
27%
 Total number of LinkedIn business pages :
2.7 million
 Total number of LinkedIn groups : 1.5
million
June2013
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STATISTICS
 Average time a user spends monthly on
LinkedIn : 17 minutes
 Total number of LinkedIn endorsements : 1
billion.
 Average number of endorsements per
LinkedIn user : 5
 Date LinkedIn purchased Slideshare : May
3, 2012 ($119 million)
June2013
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STATISTICS
 Number of Slideshare users : 500 million
 Number of presentations uploaded to
Slideshare : 10 million
June2013
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•YouTube is the
most popular
video hosting and
sharing platform.
YouTube

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YOUTUBE
 Foundation date : February 14, 2005
 Headquarters : 901 Cherry Ave, San Bruno,
California, U.S
 Key people : Salar Kamangar (CEO)
 Founder(s): Steve Chen, Chad Hurley, Jawed
Karim
 Alexa rank : 3 (April 2013)
 Type of site : Video hosting service.
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YOUTUBE
 Launched : February 14, 2005
 Type : Subsidiary of Google, limited liability company
 Revenue from : In May 2007, YouTube launched its
Partner Program, a system based on AdSense which
allows the uploader of the video to share the revenue
produced by advertising on the site. YouTube typically
takes 45 percent of the advertising revenue from videos
in the Partner Program, with 55 percent going to the
uploader. There are over a million members of the
YouTube Partner Program.
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STATISTICS
 More than 1 billion unique users visit
YouTube each month
 Over 6 billion hours of video are watched
each month on YouTube—that's almost an
hour for every person on Earth, and 50%
more than last year
100 hours of video are uploaded to
YouTube every minute
June2013
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STATISTICS
70% of YouTube traffic comes from
outside the US
YouTube is localized in 56 countries and
across 61 languages
 According to Nielsen, YouTube reaches
more US adults ages 18-34 than any cable
network
June2013
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STATISTICS
Mobile makes up more than 25% of
YouTube's global watch time, more than
one billion views a day
YouTube is available on hundreds of
millions of devices
Content ID scans over 250 years of video
every day
June2013
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STATISTICS
 We have more than 15 million reference
files in our Content ID database; it's among
the most comprehensive in the world
 More than 200 million videos have been
claimed by Content ID
June2013
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•A popular
photo-sharing
community
flickr

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FLICKR
 Foundation date : Created by Ludicorp in 2004 and
acquired by Yahoo! in 2005
 Headquarters : Sunnyvale, California, U.S.
 Key people : Maynard Webb (Interim Chairman),
Marissa Mayer (CEO)
 Employees : 11,500 (2013)
 Type of site : Photo/Video hosting service
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FLICKR
 Available in : 10 languages.
 Launched : February 2004
 Revenue : --------------
 Revenue from : Premium Subscriptions
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STATISTICS
 87 million users.
8 billion photos.
June2013
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Social Media Marketing

SOCIAL MEDIA MARKETING
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WHY SOCIAL MEDIA MARKETING IS DIFFERENT
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 Traditional Approach
• Controls content seen by audience
• One-way communication
• Domineering approach
• Exclusivity agreements
 Social Media Approach
• Emphasizes audience contribution
• Two-way communication
• Discussion approach
• Trust building

WHY SOCIAL MEDIA MARKETING IS DIFFERENT
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 Technical Skills
• Basic computer skills
• Proficiency with search engines
• Proficiency with navigating the web
• Knowledge of coding or graphic design helpful
 Personal Attributes
• Personable
• Good listening skills
• Diverse vocabulary
• Strong reading and comprehension skills
• Creativity and passion
• Professionalism in response to negative comments

CAREERS IN SOCIAL MEDIA MARKETING
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CAREERS IN SOCIAL MEDIA MARKETING
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FIRM SPENDING ON SOCIAL MEDIA MARKETING
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References

REFERENCES
 Barker/Barker/Bormann/Neher. Social Media Marketing: A
Strategic Approach, Edited by 1st Edition. USA: Cengage
Learning, 2013.
 " What Is Difference between Social Media and Social
Networking "
http://twitter140characters.blogspot.com/2012/11/what-is-
difference-between-social-media.html (accessed June 30,
2013 ).
 Huxtable, Allegra. "Social Media and Record Keeping."
http://www.linc.tas.gov.au/__data/assets/powerpoint_doc/00
10/388936/Social-Media-and-Recordkeeping.ppt [accessed
June 30, 2013].
June2013
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REFERENCES
 Technology, UCSB Web Standards Group & Office of
Information System &. "Using Social Media." (2011).
https://it.ucsb.edu/system/files/WSG_UsingSocialMedia_Ha
ndout.pdf [accessed June 30, 2013].
 Solanki, Rishabh. "Advantage and Disadvantage of Social
Networking." (2012).
http://www.slideshare.net/rishabhsolanki735/advantage-and-
disadvantage-of-social-networking [accessed June 29, 2013].
 Tugba Bastürk, Polina Urbanskaya, Kevin Makiadi, Deva
Canatan "Social Networks: Advantages and Disadvantages
". http://www.slideshare.net/ntechproject/social-networks-
advantages-and-disadvantages [accessed June 29, 2013].
June2013
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REFERENCES
 Keles, Bulent. "50 Branded Facebook Cover Photos."
http://www.slideshare.net/bulentkeles/50-branded-facebook-
cover-photos [accessed June 28, 2013].
 Smith, Craig. "(June 2013 Update) by the Numbers : 32
Amazing Facebook Stats." (2013).
http://expandedramblings.com/index.php/by-the-numbers-
17-amazing-facebook-stats/ [accessed June 30, 2013].
 Smith, Craig. "(May 2013) by the Numbers : 16 Amazing
Twitter Stats." (2013).
http://expandedramblings.com/index.php/march-2013-by-
the-numbers-a-few-amazing-twitter-stats/ [accessed June 30,
2013].
June2013
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REFERENCES
 Smith, Craig. "(May 2013) by the Numbers : 16 Amazing
Linkedin Stats." (2013).
http://expandedramblings.com/index.php/by-the-numbers-a-
few-important-linkedin-stats/ [accessed June 30, 2013].
 Smith, Craig. "(June 2013) How Many People Use the Top
Social Media, Apps & Services." (2013).
http://expandedramblings.com/index.php/resource-how-
many-people-use-the-top-social-media/ [accessed June 30,
2013
 http://www.facebook.com
 http://en.wikipedia.org/wiki/Facebook
June2013
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REFERENCES
 http://www.linkedin.com
 http://en.wikipedia.org/wiki/Linkedin
 http://www.youtube.com
 http://en.wikipedia.org/wiki/Youtube
 http://www.twitter.com
 http://en.wikipedia.org/wiki/Twitter
 http://www.flickr.com/
 http://en.wikipedia.org/wiki/Flickr
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QUESTIONS
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Social media

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