Identifiable stages of digital maturity

1. Digital Maturity
The identifiable stages of maturity various
industries are currently operating at
KAZI MONIRUL KABIR
Marketer - Innovation Strategist
Digital Transformation Evangelist – Entrepreneur
@monirul

2. It’s not easy for companies to grasp what digital transformation
exactly entails because it’s a complex concept and there are no precedents to
follow for the uniquely daunting problems it poses.

3. Not easily
measurable
• Similarly, trying to gauge a company’s level of digital
maturity isn’t easy when many of the companies are still
struggling with making sense of this technology’s concept
in the first place.
• Even to the companies that are in the process of
digitization, the digital transformation concept connotes a
lot of dissimilar ideas.

4. The stages of
digital maturity
A comprehensive study by
Capgemini Consulting lists four
stages:
Stages
Digirati
Fashionistas
Beginners
Conservatives

5. Who are the
DIGIRATI?
• These companies are the digital stars, the glitterati and the
pioneers in digital transformation.
• They invest in acquiring the digital resources for the
technology adoption and are successfully managing the
processes for actual revenue generation.
• Industries in this category: High Technology giants, Banking,
Financial Services and Retail.

6. Who are the
FASHIONISTAS?
• These companies tick most of the boxes for digital
transformation; they are the ones who have
experimented with ‘fashionable’ digital
applications as one-off experiments, but they do
not have a unified strategy and are not using these
technologies for actual revenue generation.
• Industries in this category: Telecom and Travel.

7. • These companies are the skeptics when it comes
to new technologies, although they have a vision
and effective structures in place to govern
technology adoption.
• Industries in this category: Insurance and
Utilities.
Who are the
CONSERVATIVES?

8. Who are the
BEGINNERS?
• These companies use the traditional email,
internet and other business software. But they are
not harnessing the advantages of the more
advanced digital technologies like analytics.
• Industries in this category: Manufacturing
industry and Pharmaceuticals.

9. Almost always, every new technology garners a euphoric cheer from company
leaders initially. But they need to rein in the skeptics and the naysayers before it’s too
late and the industry pioneers leave them far behind.

10. Thank you