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Health UX - Ed Matthews - Using Inclusive Design Principles: how to create an intuitive, user-friendly and desirable UX

The Helen Hamlyn Centre for Design is one of the pioneers of Inclusive Design. Ed describes the principles and methodologies that have been developed, initially for creating better products, processes, systems and services. In addition, examples are shown of their highly successful application in digital healthcare interventions that tackle problems in mental health, hospital ward logistics, and the psychological impact on patients in Intensive Care environments.

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Health UX - Ed Matthews - Using Inclusive Design Principles: how to create an intuitive, user-friendly and desirable UX

  1. 1. Using Inclusive Design principles to create an intuitive, user- friendly and desirable UX Ed Matthews Monkeyshot Health User Experience Conference House of Innovation, Antwerp, 17 November 2016
  2. 2. The Helen Hamlyn Centre for Design
  3. 3. Generic Development Process concept testing trials ramp-up unmet need development engineering manufacture, market design regulatory 3 months 6 months 12 - 24 months 2 – 5 years?
  4. 4. 1991 RCA Helen Hamlyn Centre
  5. 5. Helen Hamlyn Centre for Design – Royal College of Art Healthcare & Patient Safety Age & Ability Workplace & City
  6. 6. Helen Hamlyn Centre for Design – Royal College of Art USERS INDUSTRY PARTNERS DESIGNERS Academic framework
  7. 7. Inclusive design Inclusive design is an approach to the design of mainstream products and services that are accessible to and usable by as many people as reasonably possible, without the need for adaptation or specialist design. Ref: BS7000-6, 2005
  8. 8. Demographic change ‘The next 20 years are going to witness an historic growth in the older population… a doubling of the number of people over 60 by 2020’ Ref: Michael Evamy, Lucienne Roberts, In Sight, 2004
  9. 9. millions in geographic Europe (c. 300M) 0 10 20 30 40 50 Cannot walk without aid Wheelchair users Cannot use fingers Cannot use one arm Reduced strength Reduced co-ordination Speech impaired Language impaired Dyslexic Intellectually impaired Deaf Hard of hearing Blind Low vision Source: Dr. John Gill, RNIB People can be excluded in many ways What is the value of designing inclusively?
  10. 10. Designing and Innovating Services Inclusive design: margins to mainstream
  11. 11. Percentiles “If a piece of industrial equipment was designed to fit 90% of American men, it would fit roughly 90% of Germans, 80% of Frenchmen, 65% of Italians, 45% of Japanese, 25% of Thais and 10% of Vietnamese.” Ref: Ergonomics Handbook 1: Body Size and Strength, Ashby P, 1979
  12. 12. Simulation Tools
  13. 13. Empathy building approaches to inspire the creation of best-sellers 'Third Age Suit' (Steinfeld and Steinfeld, 2001) …
  14. 14. Source: NDC
  15. 15. Patient-centred Approach
  16. 16. Problem
  17. 17. Your stay explained Your journey through Acute Medical Unit (AMU) is a stagedprocess. This form intends to explain what happens at each stage. Some helpful information Visiting times 11am to8pm Please avoid mealtimes Medical round 8am to 11am 4pm to8pm Medicine round 8am, 12pm, 6pm, 10pm Other medication asrequired Meal times 8.15am,12.15pm, 5.15pm,8pm Call number for patient information through 01896826006 Tea/Coffee 10am, 3pm orwhen requested Discharge Lounge open from 8am to 8pm Taxis arranged by phone athospital’s entrance Patients aredischarged from 8am to 10pm every day of theweek Admission by a nurse. You will be asked your personal details A care plan is put in place for treatment Ready to gohome Short review by a junior doctor (tests may be taken) Consultant review (investigations may be ordered) Investigation tests (e.g.MRI) Results of investigationsare processed Doctor team analysis ofresults 9 Transfer to a specialistward 1 2 3 4 5 6 7 8 Inpatient Management Repeateduntil diagnosis Patient Update During your stay, we want to support youas much PatientName as we can. This brief update is intended to be used as a two-way communication between you, your Consultant relatives and the care team looking after you. Date ofupdate We wish youget better soon. Yourcare journey Weare waitingon: Why are you in hospital (Situation) Your medical history (Background) Medical assessment of your condition(Assessment) What we recommend for your condition (Recommendation) YourQuestions Please fill in with your questions... Answers