Slides presented by Monster Vice President for Product and Technology Joe Budzienski and ManpowerGroup Digital Marketing Lead Michail Takach at the Social Recruiting Strategies Conference in San Francisco, California on January 28, 2015.

1. Presented by:
Joe Budzienski
VP Product Technology, Monster
@Gozaik1
Michail Takach
Digital Marketing Lead, ManpowerGroup
@MichailTakach

2. » Talent Branding
» Social Sourcing
» Best Practices
» Case Study: ManpowerGroup
» Closing Thoughts
2

3. 3

4. 4

5. 5

6. 6

7. 7

8. 8

9. 9

10. 10

11. How to Improve Click-through on Tweets

12. Case Study
Sourcing with Strategy
ManpowerGroup Social
Michail Takach
Digital Marketing Leader – North America

13. ManpowerGroup
Introduction
ManpowerGroup
• Global leader in workforce solutions
• Worldwide network in 80 countries
• Deploy 10,000 candidates daily
• Strong and connected brands
• Long-time Monster relationship
– Streamlined recruiter experience
– Partnered with recruiting leadership
to drive technology integration
– “Beyond the board” innovation
Sourcing with Strategy

14. ManpowerGroup
Organizational
Opportunities

15. ManpowerGroup
Social recruiting wasn’t social
• Scattershot “strategy”
– Facebook, LinkedIn dominate
– Automation = afterthought
• Recruiting has competition
– Thought leadership
– Industry news
– Marketing campaigns
– Webinars & chats
• How do you recruit in 140
characters or less?
Sourcing with Strategy

16. ManpowerGroup
Confusing the candidate experience
• TweetMyJobs pilot
• DIY social recruiting
– Brand integrity
– Accessibility
• Separation strategy
• Limited social maturity
– Brand feed +1600% growth vs. job feeds in one year
– Twitter 3rd-lowest referral source (less than 1%)
Sourcing with Strategy

17. ManpowerGroup
Connecting
Ambition with
Potential

18. ManpowerGroup
Going “beyond the board”
• Connect people and job
opportunities. Everywhere.
• Q3 beta pilots launched
– TalentBin by Monster
– Monster Twitter Cards
– Monster Social Ads
• Automated solutions,
with minimal recruiter impact,
that leverage talent brand
Sourcing with Strategy

19. ManpowerGroup
Monster Twitter Cards
• Beyond 140 characters
• Extended reach, engaged audience
• Automated selection
• Branded content
• Visual and colorful
• Searchable hashtags
• Mobile responsive
• Highly measurable
Sourcing with Strategy

20. ManpowerGroup
Monster Social Ads
• Beyond the standard tweet
• Automated design and delivery
• Grows audience and community
• Targets qualified candidates
• Reaches both passive candidates
and non-followers
• Highly measurable
Sourcing with Strategy

21. ManpowerGroup
Driving Real Results

22. ManpowerGroup
Results: Monster Twitter Cards
• +94 Twitter followers
• 52% of Twitter Cards show
active engagement
• 34% of Twitter Cards show
at least one job view
• Twitter #2 referral source
– 17.42 responses/advert
– 11% of Manpower responses
Sourcing with Strategy

23. ManpowerGroup
Results: Monster Social Ads
• 108 completed campaigns
• 330 retweets
• 73 direct responses
Sourcing with Strategy
Job Impressions Views Engagement Applies
Lab technician 6486 56 58 30
Admin assistant 5180 62 64 25
Warehouse clerk 5043 62 64 24
Project manager 3863 55 56 17
Software engineer 2642 50 51 13

24. ManpowerGroup
Lessons learned
• Twitter has limitless potential
– 14% decrease in cost per candidate
– 41% increase in advert response
– 22,000 more job views per day
– Consistent, quality candidate flow
• Perception is not reality
– “Our people don’t use Twitter.”
– Experis vs. Manpower projections
• Socialize your social program!
Sourcing with Strategy