4. • Platform built for • Distributed
customer engagement communities
5. • Platform built for • Distributed • Delivering real
customer engagement communities business outcomes
6. Customer Engagement >
Customer Service
Product Ideation Immersive Testing Launch Customer Service
New Products, Buyers, Features, Buzz, Promotion, Problems, Questions,
New Uses Pricing, Service Marketing Ideas
7. Customer Engagement >
Customer Service
Customer Service Product Ideation Immersive Testing Launch
Problems, Questions, New Products, Buyers, Features, Buzz, Promotion,
Ideas New Uses Pricing, Service Marketing
Social Effects
13. “A Customer Service
Company That Happens
To Sell Shoes”
Photo by orangeacid http://flickr.com/photos/orangeacid/459207903/
14. C2(9*%"(!D/#,2,0":!*E!&'()*+#,!A3=2=#+#3)
Creates
Meets Evangelism
Unrecognized
Needs
(Transformation)
Creates
Commitment
Meets Desires
(Success)
Creates
Meets Expectations Satisfaction
(Survival)
From Peak: How Great Companies Get Their Mojo From Maslow, By Chip Conley
65. Lane Becker
Email me at lane@getsatisfaction.com
IM me at monstro9 on AIM
Follow me on Twitter @monstro
Or on Facebook at /laneb
123#!;#0<#,
Or even give me a call at 1-415-867-1708
http://www.flickr.com/photos/blackbeltjones/