Facebook Advertising is a powerful tool that marketers can use to target people based on their interests. With Facebook ads you can promote both Facebook pages and websites, so If you want to understand how this platform works, check this Beginners guide to Facebook ads out brought to you by MooMu Media
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How To Get Started With 1w1
1
Facebook Ads Hawes & Curtis
13 July 2006
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FIRST STEPS
There are a few ways to get started
showing Facebook ads :
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1. Admin Page
Under the Facebook Page
Admin Area
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2. FB Ad Form
Or in one of the many ads they show you
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Ad Destination
First you will need to decide where to send
your ad - your website, or your Facebook
page?
MooMu Media PTY LTD t: +61 (2) 8003 5520
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Destination FB Page
Facebook Page: Good to encourage
engagement or increase likes
MooMu Media PTY LTD t: +61 (2) 8003 5520
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Destination Website
Website: Good to increase visits to your
website, potential for conversions.
MooMu Media PTY LTD t: +61 (2) 8003 5520
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Creating an ad
Create an Ad with
- headline
- text
- image
Or choose to promote
your posts
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Extra Ads
They Will Then
Give You The
Option To Show
Extra Ads About
Interaction With
Your Page.
MooMu Media PTY LTD t: +61 (2) 8003 5520
ACN 134 918 335 e: sales@moomumedia.com
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Choosing Audience
Facebook gives you many options for
targeting your ads:
- Choose by location/age/gender
- Precise interests or broad categories
- Education and Employment
- Family type and relationship status
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Bidding Type
Name your campaign and enter budgets.
Don’t forget to implement the conversion
pixel if you want to measure perfomance
against site conversions
MooMu Media PTY LTD t: +61 (2) 8003 5520
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Bid Optimisation
The optimisation options reflect the three kinds of
Facebook users
1. Optimise for Engagers - Shows your ads to
people more likely to engage with pages.
2. Optimise for Clicks - Shows your ads to those
more likely to click (good for ads to external URLs)
3. Optimise for Impressions - Shows your ads to
prolific ‘likers’
MooMu Media PTY LTD t: +61 (2) 8003 5520
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Make Lots of Ads
Once you entered your payment details
your ad will soon go live.
Now you quickly have to make more
versions of the ad.
MooMu Media PTY LTD t: +61 (2) 8003 5520
ACN 134 918 335 e: sales@moomumedia.com
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Test new Ads
Once you entered your payment details
(credit card etc), your ad will be going
live
Now you will have to make more
versions of the ad.
MooMu Media PTY LTD t: +61 (2) 8003 5520
ACN 134 918 335 e: sales@moomumedia.com
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When to Test New Ads
If your Frequency is reaching, the average
target person seen your
ad 8 times.
If your click through rate isn’t great
– change ads (0.04% CTR is good
according to FB )
MooMu Media PTY LTD t: +61 (2) 8003 5520
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Thanks For Reading!
If you found this Slideshow useful, you can
find more online marketing tutorials by us
in our learning center:
http://www.moomumedia.com/learning/
Please note that this slideshow was prepared
in February 2013, and that Facebook regularly
updates it’s interface and processes.
MooMu Media PTY LTD t: +61 (2) 8003 5520
ACN 134 918 335 e: sales@moomumedia.com