SlideShare a Scribd company logo
1 of 16
Download to read offline
moomu
                                   www.tamar.com




   media




How To Get Started With                 1w1
                                          1
Facebook Ads      Hawes & Curtis
                    13 July 2006
moomu
   media                                                          www.moomumedia.com



                                        FIRST STEPS



      There are a few ways to get started
           showing Facebook ads :




                MooMu Media PTY LTD 	   t: +61 (2) 8003 5520
                ACN 134 918 335 		      e: sales@moomumedia.com
moomu
   media                                                        www.moomumedia.com



                                      1. Admin Page


       Under the Facebook Page
            Admin Area




              MooMu Media PTY LTD 	   t: +61 (2) 8003 5520
              ACN 134 918 335 		      e: sales@moomumedia.com
moomu
   media                                                         www.moomumedia.com



                                       2. FB Ad Form


 Or in one of the many ads they show you




               MooMu Media PTY LTD 	   t: +61 (2) 8003 5520
               ACN 134 918 335 		      e: sales@moomumedia.com
moomu
   media                                                          www.moomumedia.com



                                        Ad Destination


First you will need to decide where to send
your ad - your website, or your Facebook
page?




                MooMu Media PTY LTD 	   t: +61 (2) 8003 5520
                ACN 134 918 335 		      e: sales@moomumedia.com
moomu
   media                                                        www.moomumedia.com



                                      Destination FB Page


Facebook Page: Good to encourage
engagement or increase likes




              MooMu Media PTY LTD 	   t: +61 (2) 8003 5520
              ACN 134 918 335 		      e: sales@moomumedia.com
moomu
   media                                                          www.moomumedia.com



                                        Destination Website


Website: Good to increase visits to your
website, potential for conversions.




                MooMu Media PTY LTD 	   t: +61 (2) 8003 5520
                ACN 134 918 335 		      e: sales@moomumedia.com
moomu
   media                                                         www.moomumedia.com



                                       Creating an ad


Create an Ad with
- headline
- text
- image


Or choose to promote
your posts




               MooMu Media PTY LTD 	   t: +61 (2) 8003 5520
               ACN 134 918 335 		      e: sales@moomumedia.com
moomu
   media                                                         www.moomumedia.com



                                       Extra Ads




They Will Then
Give You The
Option To Show
Extra Ads About
Interaction With
Your Page.




               MooMu Media PTY LTD 	   t: +61 (2) 8003 5520
               ACN 134 918 335 		      e: sales@moomumedia.com
moomu
   media                                                          www.moomumedia.com



                                         Choosing Audience


Facebook gives you many options for
targeting your ads:

- Choose by location/age/gender
- Precise interests or broad categories
- Education and Employment
- Family type and relationship status




                MooMu Media PTY LTD 	   t: +61 (2) 8003 5520
                ACN 134 918 335 		      e: sales@moomumedia.com
moomu
   media                                                          www.moomumedia.com



                                        Bidding Type


Name your campaign and enter budgets.
Don’t forget to implement the conversion
pixel if you want to measure perfomance
against site conversions




                MooMu Media PTY LTD 	   t: +61 (2) 8003 5520
                ACN 134 918 335 		      e: sales@moomumedia.com
moomu
   media                                                             www.moomumedia.com



                                           Bid Optimisation




The optimisation options reflect the three kinds of
Facebook users
1. Optimise for Engagers - Shows your ads to
people more likely to engage with pages.

2. Optimise for Clicks - Shows your ads to those
more likely to click (good for ads to external URLs)

3. Optimise for Impressions - Shows your ads to
prolific ‘likers’
                   MooMu Media PTY LTD 	   t: +61 (2) 8003 5520
                   ACN 134 918 335 		      e: sales@moomumedia.com
moomu
   media                                                         www.moomumedia.com



                                       Make Lots of Ads


Once you entered your payment details
your ad will soon go live.

Now you quickly have to make more
versions of the ad.




               MooMu Media PTY LTD 	   t: +61 (2) 8003 5520
               ACN 134 918 335 		      e: sales@moomumedia.com
moomu
   media                                                          www.moomumedia.com



                                         Test new Ads



  Once you entered your payment details
  (credit card etc), your ad will be going
  live




  Now you will have to make more
  versions of the ad.

                MooMu Media PTY LTD 	   t: +61 (2) 8003 5520
                ACN 134 918 335 		      e: sales@moomumedia.com
moomu
   media                                                           www.moomumedia.com



                                         When to Test New Ads


If your Frequency is reaching, the average
target person seen your
ad 8 times.




If your click through rate isn’t great
– change ads (0.04% CTR is good
according to FB )

                 MooMu Media PTY LTD 	   t: +61 (2) 8003 5520
                 ACN 134 918 335 		      e: sales@moomumedia.com
moomu
   media                                                            www.moomumedia.com



                                          Thanks For Reading!


If you found this Slideshow useful, you can
find more online marketing tutorials by us
in our learning center:

http://www.moomumedia.com/learning/


Please note that this slideshow was prepared
in February 2013, and that Facebook regularly
updates it’s interface and processes.


                  MooMu Media PTY LTD 	   t: +61 (2) 8003 5520
                  ACN 134 918 335 		      e: sales@moomumedia.com

More Related Content

Viewers also liked

Viewers also liked (15)

Participación política e social 2
Participación política e social 2Participación política e social 2
Participación política e social 2
 
Diferenciales caviar
Diferenciales caviarDiferenciales caviar
Diferenciales caviar
 
Shravan maurya
Shravan mauryaShravan maurya
Shravan maurya
 
Pemb.kooperatif
Pemb.kooperatifPemb.kooperatif
Pemb.kooperatif
 
Experimental photographers research
Experimental photographers researchExperimental photographers research
Experimental photographers research
 
Media violence
Media violenceMedia violence
Media violence
 
Vegetarians fact file
Vegetarians fact fileVegetarians fact file
Vegetarians fact file
 
Starfish Word documents
Starfish Word documentsStarfish Word documents
Starfish Word documents
 
Who moved my cheese
Who moved my cheeseWho moved my cheese
Who moved my cheese
 
Leading institucional
Leading institucionalLeading institucional
Leading institucional
 
Hal amu formation chercheurs pdf
Hal amu formation chercheurs pdfHal amu formation chercheurs pdf
Hal amu formation chercheurs pdf
 
09-03-2013-webinar
09-03-2013-webinar09-03-2013-webinar
09-03-2013-webinar
 
Pagina
PaginaPagina
Pagina
 
Cách massage tốt cho mắt
Cách massage tốt cho mắtCách massage tốt cho mắt
Cách massage tốt cho mắt
 
Carbonmonoxide poisoning
Carbonmonoxide poisoningCarbonmonoxide poisoning
Carbonmonoxide poisoning
 

Similar to How to get started with facebook ads

Buzzom - Guerilla Online
Buzzom - Guerilla OnlineBuzzom - Guerilla Online
Buzzom - Guerilla OnlineBuzzom
 
How to create an internet marketing strategy
How to create an internet marketing strategyHow to create an internet marketing strategy
How to create an internet marketing strategyViệt Long Plaza
 
How to create an internet marketing strategy
How to create an internet marketing strategyHow to create an internet marketing strategy
How to create an internet marketing strategyDigiword Ha Noi
 
How to create an internet marketing strategy
How to create an internet marketing strategyHow to create an internet marketing strategy
How to create an internet marketing strategyMarketing Picture
 
Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010
Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010
Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010Julia Krysztofiak-Szopa
 
AI copywriting platform
AI copywriting platformAI copywriting platform
AI copywriting platformAriel Lin
 
social_media_marketing.pptx
social_media_marketing.pptxsocial_media_marketing.pptx
social_media_marketing.pptxsarah david
 
Media Planning Strategy for OYO
Media Planning Strategy for OYOMedia Planning Strategy for OYO
Media Planning Strategy for OYOTAPAN DESAI
 
How to build great professional services service businesses for web3.0 part 1...
How to build great professional services service businesses for web3.0 part 1...How to build great professional services service businesses for web3.0 part 1...
How to build great professional services service businesses for web3.0 part 1...Emmanuel Omikunle
 
Hi We're Espresso
Hi We're EspressoHi We're Espresso
Hi We're EspressoMartafy!
 
Skills for Social Impact: Generating profit with purpose
Skills for Social Impact: Generating profit with purpose Skills for Social Impact: Generating profit with purpose
Skills for Social Impact: Generating profit with purpose Laura Gallo
 
Social Selling + Pipeline Marketing The Sales Conference
Social Selling + Pipeline Marketing The Sales ConferenceSocial Selling + Pipeline Marketing The Sales Conference
Social Selling + Pipeline Marketing The Sales ConferenceVendemore [A Bisnode Company]
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingGo Live UK
 
Presentacion Smowtion Pulso Social
Presentacion Smowtion Pulso SocialPresentacion Smowtion Pulso Social
Presentacion Smowtion Pulso SocialSantiago Escalier
 
Buzz Awards Seminar 2009 Willem Sodderland
Buzz Awards Seminar 2009 Willem SodderlandBuzz Awards Seminar 2009 Willem Sodderland
Buzz Awards Seminar 2009 Willem SodderlandWillem Sodderland
 

Similar to How to get started with facebook ads (20)

Buzzom - Guerilla Online
Buzzom - Guerilla OnlineBuzzom - Guerilla Online
Buzzom - Guerilla Online
 
How to create an internet marketing strategy
How to create an internet marketing strategyHow to create an internet marketing strategy
How to create an internet marketing strategy
 
How to create an internet marketing strategy
How to create an internet marketing strategyHow to create an internet marketing strategy
How to create an internet marketing strategy
 
How to create an internet marketing strategy
How to create an internet marketing strategyHow to create an internet marketing strategy
How to create an internet marketing strategy
 
Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010
Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010
Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010
 
AI copywriting platform
AI copywriting platformAI copywriting platform
AI copywriting platform
 
social_media_marketing.pptx
social_media_marketing.pptxsocial_media_marketing.pptx
social_media_marketing.pptx
 
Media Planning Strategy for OYO
Media Planning Strategy for OYOMedia Planning Strategy for OYO
Media Planning Strategy for OYO
 
How to build great professional services service businesses for web3.0 part 1...
How to build great professional services service businesses for web3.0 part 1...How to build great professional services service businesses for web3.0 part 1...
How to build great professional services service businesses for web3.0 part 1...
 
Hi We're Espresso
Hi We're EspressoHi We're Espresso
Hi We're Espresso
 
Skills for Social Impact: Generating profit with purpose
Skills for Social Impact: Generating profit with purpose Skills for Social Impact: Generating profit with purpose
Skills for Social Impact: Generating profit with purpose
 
Social Selling + Pipeline Marketing The Sales Conference
Social Selling + Pipeline Marketing The Sales ConferenceSocial Selling + Pipeline Marketing The Sales Conference
Social Selling + Pipeline Marketing The Sales Conference
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Presentacion Smowtion Pulso Social
Presentacion Smowtion Pulso SocialPresentacion Smowtion Pulso Social
Presentacion Smowtion Pulso Social
 
Construct Marketing 2010 Portfolio
Construct Marketing 2010 PortfolioConstruct Marketing 2010 Portfolio
Construct Marketing 2010 Portfolio
 
Mauritius Tourism E-Marketing 2012
Mauritius Tourism E-Marketing 2012Mauritius Tourism E-Marketing 2012
Mauritius Tourism E-Marketing 2012
 
Social Media Trends
Social Media TrendsSocial Media Trends
Social Media Trends
 
SMO services
SMO servicesSMO services
SMO services
 
Buzz Awards Seminar 2009 Willem Sodderland
Buzz Awards Seminar 2009 Willem SodderlandBuzz Awards Seminar 2009 Willem Sodderland
Buzz Awards Seminar 2009 Willem Sodderland
 
M -Mark Footwear
M -Mark FootwearM -Mark Footwear
M -Mark Footwear
 

Recently uploaded

The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------ThanzirNazer
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלימיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגליBen Shushan & Co. C.P.A (Isr.)
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Company Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfCompany Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfRobertPhillips265023
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 

Recently uploaded (20)

The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלימיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Company Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfCompany Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdf
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 

How to get started with facebook ads

  • 1. moomu www.tamar.com media How To Get Started With 1w1 1 Facebook Ads Hawes & Curtis 13 July 2006
  • 2. moomu media www.moomumedia.com FIRST STEPS There are a few ways to get started showing Facebook ads : MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
  • 3. moomu media www.moomumedia.com 1. Admin Page Under the Facebook Page Admin Area MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
  • 4. moomu media www.moomumedia.com 2. FB Ad Form Or in one of the many ads they show you MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
  • 5. moomu media www.moomumedia.com Ad Destination First you will need to decide where to send your ad - your website, or your Facebook page? MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
  • 6. moomu media www.moomumedia.com Destination FB Page Facebook Page: Good to encourage engagement or increase likes MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
  • 7. moomu media www.moomumedia.com Destination Website Website: Good to increase visits to your website, potential for conversions. MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
  • 8. moomu media www.moomumedia.com Creating an ad Create an Ad with - headline - text - image Or choose to promote your posts MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
  • 9. moomu media www.moomumedia.com Extra Ads They Will Then Give You The Option To Show Extra Ads About Interaction With Your Page. MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
  • 10. moomu media www.moomumedia.com Choosing Audience Facebook gives you many options for targeting your ads: - Choose by location/age/gender - Precise interests or broad categories - Education and Employment - Family type and relationship status MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
  • 11. moomu media www.moomumedia.com Bidding Type Name your campaign and enter budgets. Don’t forget to implement the conversion pixel if you want to measure perfomance against site conversions MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
  • 12. moomu media www.moomumedia.com Bid Optimisation The optimisation options reflect the three kinds of Facebook users 1. Optimise for Engagers - Shows your ads to people more likely to engage with pages. 2. Optimise for Clicks - Shows your ads to those more likely to click (good for ads to external URLs) 3. Optimise for Impressions - Shows your ads to prolific ‘likers’ MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
  • 13. moomu media www.moomumedia.com Make Lots of Ads Once you entered your payment details your ad will soon go live. Now you quickly have to make more versions of the ad. MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
  • 14. moomu media www.moomumedia.com Test new Ads Once you entered your payment details (credit card etc), your ad will be going live Now you will have to make more versions of the ad. MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
  • 15. moomu media www.moomumedia.com When to Test New Ads If your Frequency is reaching, the average target person seen your ad 8 times. If your click through rate isn’t great – change ads (0.04% CTR is good according to FB ) MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
  • 16. moomu media www.moomumedia.com Thanks For Reading! If you found this Slideshow useful, you can find more online marketing tutorials by us in our learning center: http://www.moomumedia.com/learning/ Please note that this slideshow was prepared in February 2013, and that Facebook regularly updates it’s interface and processes. MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com