This document summarizes a presentation on search engine optimization (SEO) strategies for businesses. It discusses key topics like the major search engines, how search engines work, keyword marketing, link building, and tracking results. Specific SEO techniques are also covered, such as improving accessibility, indexability, and using tools like Google's Keyword Planner.

1. Ciclo de conferencias: aplicaciones
empresariales de las TIC
SEO – Optimización en
buscadores
por Miguel Orense Fuentes
Gijón, 11 de diciembre de 2008
Financia: Gestiona:

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