3. Introduction
• Very excited to be here today
talking about imminent launch.
• Sneak preview of a mobile first.
• Integration currently underway
with launch expected late Q4.
4. Evolution of data on mobile
The data available on mobile has
always been rich, and unique…
• Device information
• Connection information
• Browsing information
• Location information
5. But unique challenge
Identifying and targeting user
segments without cookies is
difficult…
• Site / app / channel buy
• Proprietary device identification
• 3rd party device identification
• Location
9. Making the data work
Mosaic data is geographically
static whereas users are mobile.
How we will ensure that we are
accurately target consumers.
Looking forwards we will build
confidence and tie segments to
devices.
We are a data company and data is our bread and butter.We processYottabytes of data connected to individuals every month from more that 1 billion data points.We interpret big data to make meaningful insight and make it available to our clients for better marketing and decision making.
About our vision Our data is now being used in all facets of advertising. (Be it a Direct mail, Online, Press, Email marketing, Search, TV (VOD) our data is used heavily to identify, segment and target the right audiences.By using our data advertisers limit wastage and only target the most profitable audiences.
Our data was started being used in the online display space about 4 years back through our portal partners MSN, Yahoo & AOLIn last 12 months we have seen campaign spent of over £20 million and over 100 advertisers. By use of our data, brands have seen uplifts in the click through rates and we are noticing increasing demand from our portal partners.So we haven’t reinvented the wheel again but have extended our expertise in the mobile space.
Mosaic is Experian’s flagship offering
Brief explanation about MosaicMosaic is a unique three tier classification system based on in-depth demographic data. It explains Who, What, Where, How & Why
A little explanation about Mosaic Data segmentsAdvertisers can choose from different segments available as per their campaign message
I requested StrikeAd for a couple of postcodes of the delegates with a view of coming up with their pen portraits which I would be bringing along to the session.The idea was to give audience a detailed flavour of Mosaic and encourage some engagement.
Mosaic Pen portrait of Andrew MorsyBrief description of Group A and Type 02
Mosaic Pen portrait for Steve Pereira
Mosaic Pen portrait for Steve PereiraBrief description of Group O and type 64
