Everyone's a Winner
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Game and Play in strategic communication. Talk by Kristina Kristensen and Morten Gade, Kontrapunkt. IT-University of Copenhagen, April 2016
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Everyone's a Winner
- 1. Everyone’s a winner º Japan Rm 2c Wakamatsu-cho center bldg. 4-1-5 Nishi Temma Osaka 530-0047 +81 06 6362 5150 Denmark Nikolaj Plads 2 1067 Copenhagen +45 3393 1883 kontrapunkt.com Kristina Kristensen, UX designer Morten Gade, partner
- 4. Kontrapunkt©2015 4 Kontrapunkt is the leading Scandinavian design agency We develop brands and design brand experiences through visual identity, communication, services, products, behaviour and surroundings. We are 60 specialists working globally from our offices in Copenhagen & Tokyo.
- 7. What’s the message? What’s the channel? What’s the intended effect? Who’s the target group? What genre should be utilized? … Kontrapunkt©
- 8. In the days of old, communication was really about mediating messages as efficient as possible. And if anything, games where seen as medium you could choose. Kontrapunkt©
- 9. Usually only utilised when old marketing people out of reach tried to be young and hip. Look at us! We’re millennials! Kontrapunkt©
- 10. Today however, strategic thinking communication professionals have realised that communication isn’t just about messages and media, but more about meaningful moments and experiences. Kontrapunkt©
- 11. Kontrapunkt© We draw it up like this. Surroundings Marketing communication CVI Behaviour ServicesProducts Brand
- 12. Kontrapunkt© But it could also look like this. Surroundings Marketing communication CVI Behaviour ServicesProducts You
- 13. In this way of thinking, games and play can be utilised in the design of services, products, communication, etc., etc. It’s a tool to do winning communication. Kontrapunkt©
- 18. Brand promise + media logic + user needs & wants = Winning communication Kontrapunkt© Brand promise User needs & wants Winning Media logic Advertising UsabilityInefficient
- 19. Practicing magic is damn hard. Games can make it a little easier. Kontrapunkt©
- 20. 20 One of the hardest things is finding true empathy with people different from yourself. Kontrapunkt©
- 22. Great games have intrinsic empathy for the player. Kontrapunkt©
- 23. Great games have intrinsic empathy for the player. You’re always the protagonist in your own mind. Kontrapunkt©
- 24. Kontrapunkt©
- 26. Amnesty - The Game Kontrapunkt©
- 38. Experience of meaning Emotional experience Aesthetic experience Experience of meaning Desmet&Hekkert Kontrapunkt©
- 39. Dafur is Dying 2006 Kontrapunkt©
- 40. Dafur is Dying 2006
- 41. Mogl App
- 46. Pleasure Pleasure Usable Reliable Functional Hierarchy of user needs AarronWalter Kontrapunkt©
- 47. Pleasure Pleasure Usable Reliable Functional Hierarchy of user needs AarronWalter Kontrapunkt©
- 48. Kontrapunkt©
- 49. Kontrapunkt©
- 50. klassiske joyful spil Adidas Go App Kontrapunkt©
- 51. Quantas Frequent Flyer Program co-lab with nib
- 52. Kontrapunkt©
- 54. Kontrapunkt©
- 55. Kontrapunkt©
- 57. Kontrapunkt©
- 58. Kontrapunkt©
- 59. Kontrapunkt©
- 61. Kontrapunkt© Every Day The Same Dream
- 64. Kontrapunkt©
- 67. Kontrapunkt©
- 69. Heike Mutter and Ulrich Genth: Tiger and Turtle: Magic Mountain Kontrapunkt©
- 70. Volkswagen: The Fun Theory Kontrapunkt©
- 71. Kontrapunkt©
- 73. Games are about evolving and constantly moving towards a goal. Kontrapunkt©
- 74. Play is about having fun in the moment. Kontrapunkt©
- 75. So, let’s get back to the winning communication 75Kontrapunkt© Brand promise User needs & wants Winning Media logic Advertising UXInefficient Winning communication
- 76. 76 Correctly utilized, games can be a way to create empathy or emotions, deliver efficient communication and bring the brand promise to life. Winning communication Kontrapunkt©
- 77. 77 Correctly utilized, games can be a way to create empathy or emotions, deliver efficient communication and bring the brand promise to life. Winning communication Kontrapunkt©
- 78. 78 Correctly utilized, games can be a way to create empathy or emotions, deliver efficient communication and bring the brand promise to life. Winning communication Kontrapunkt©
- 79. Kontrapunkt© Thank you! Kristina Kristensen UX designer kkr@kontrapunkt.com Morten Gade Partner, digital director mga@kontrapunkt.com #kontrapunkt