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Design og udvikling af
      mashups
Morten Just
Tele2
Speednames
Ascio
Imity
Adobe
Victoria’s Secret
Sky
ZYB
Vodafone
Cayusa on Flickr
                   Magi: “Hvordan gør den det?”-effekten
Problemer: Projektet skal løse et problem
Distribution: Projektet skal kunne
Twose on Flickr
                    spredes hurtigt, let og gratis
Finde       Indtaste      Huske          Skrive
Dankort        kode       Dankort        journal




 Adfærd: Projektet skal ikke gå ud fra at det kan
       ændre brugerens daglige adfærd
•Kedeligt
                             •Spild af tid
                             •Forældet om et par år




Så lidt kode som muligt = så lidt smerte som muligt
Håndgribeligt


Idéer kan være optimistiske
1 dag: En færdig første udgave skal kunne laves på 1 dag
dag 3




                            dag 2




                            dag 1

                       Absolut mest
Praktisk    Kritisk   nødvendigt for at
                         gå i luften




      Stenhård prioritering finder ind til kernen
dag 3




                             dag 2




                             dag 1


Saldoudskrift   Kvittering   Betale
•Magi
•Løser et problem
•Lille adfærdsændring
•Let distribution
•Defineret kerne
Hvad er et mashup?
+
Mashup:
+   =   Personligt
          MTV
(playmymusicvideos.com)
Menneske
             Browser (HTML)




Computer       API (XML)




  Sprog: Mashup’et taler med last.fm via et API
Sådan ser last.fm ud for mennesker
- og sådan ser det ud for mashup’et
Find bruger s 50 mest aflyttede


kunstnere på

og slå dem op, en for en, på

for hver kunstner, vælg en tilfældig sang

fra søgeresultatets top 5 og spil musikvideoen



    Sådan ser mashup’et ud for mennesker
http://ws.audioscrobbler.com/2.0/?
method=user.gettopartists&user=mortenj&api_key=b25b959554ed76058ac22
                               0b7b2e0a026



        http://gdata.youtube.com/feeds/api/videos?vq= xxxxx )


                Youtube video ID


                         Afspil video ID med Youtube player




           Sådan ser mashup’et ud for computere
- og oversat til kode
... som jo er kedelig at skrive
så hold vejret og sid helt stille
Jeg går altid glip af
    koncerter
Google calendar +
  last.fm + SMS
Det er kedeligt at løbe
RSS + motion
Modvind forsinker mig
Weather Channel +
  Google Maps
Der er for mange
restauranter og film
Biograf +
Fødevarestyrelsen +
      dating
Biografprogrammer er
    uoverskuelige
Biografer + tv-program
Aviser er kedelige
Street + medier
Jeg er ikke smart
Last.FM + naturligt
      sprog
Jeg kan ikke planlægge
         vejret
Vejr + kalender
Jeg ved ikke hvem der
    spiller i radioen
DR Netradio + Last.FM
Jeg kender ikke dem
der spiller koncert i
        byen
Last.FM + Youtube
Jeg vil have en MTV til
        netradio
DR Netradio + Youtube
Ordbøger er besværlige
Ordbog + web
Lejligheden står stille
når jeg kommer hjem
Bluetooth + butler
Det er kedeligt at vågne
Clockradio + Youtube +
 Webcam + bevægelse
Jeg kender ikke
    området
MitKBH + iPhone
SMS + snyd
Jeg gider ikke hjælpe
    min mor med
     computeren
Mødre + SMS
Jeg ved ikke om her er
   nogen jeg kender
Bluetooth + Socialt
     netværk
morten.just@genstart.dk

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Mashups