1. Designing and planning
a mashup

2. Morten Just

3. Vodafone
ZYB
Adobe Sky
Victoria’s
Secret
Imity
Speednames
Tele2

4. Planning a mashup

6. Magic: the “How does it do that?” effect serves to
extend what people expect from software
Cayusa on Flickr

7. The project should solve a problem

8. The project should make users
better at what they already do

9. Write
Remeber
Find card Enter PIN journal
card
Behavior: The project should
not assume that it can change
its users’ behavior

10. - Who likes me?
- Is everything okay?
- How can I become more popular
- What’s new?
- I’m bored, let’s make some noise
http://sethgodin.typepad.com/seths_blog/2009/03/the-pillars-of-social-media-success.html

11. The project should rely on a distribution
that can reach as many people as quickly
and free as possible
Twose on Flickr

12. •Boring
•Waste of time
•Obsolete in a few years
As little code as possible = as little pain as possible

13. 1 day: A shippable first version must be ready after one day

14. day 3
day 2
day 1
Absolutely most Critical Practical
necessary
Hard prioritization finds
the application’s core

15. day 3
day 2
day 1
Receipt Balance report
Payment
Hard prioritization for a
credit card

16. • Magic
• Solves a problem
• Little or no behavior change
• Easy distribution
• Identified core

17. So technically, what is a
mashup?

20. +

21. Mashup:
+ = Personal
MTV

22. (playmymusicvideos.com)

23. Human
Browser (HTML)
API (XML)
Computer
Language: The mashup speaks to last.fm through an API

24. Last.FM laid out for humans

25. - and the same data, laid out for computers

26. ‘s top 50 most listened to
Find user
artists on
and look them up one for one on
for each artist choose a random song among
the search result’s top 5 (so it doesn’t get boring)
The mashup script expressed in human language

27. http://ws.audioscrobbler.com/2.0/?
method=user.gettopartists&user=mortenj&api_key=b25b959554ed76058ac22
0b7b2e0a026
http://gdata.youtube.com/feeds/api/videos?vq= xxxxx )
Youtube video ID
Play ID
- and in computer language (almost)

28. - and expressed in
ActionScript, the
language of Flash
which we’ll use to
play the videos

29. ... which is kind of boring (if you’re not a geek)

31. I miss all the good
concerts

32. Google calendar +
last.fm + SMS

33. I listen to music on
my iPhone

34. Last.FM notes all
songs

35. ... literally, all songs

36. ... and match them
up with who’s
playing near where
I live
... and provide an
export for Google
Calendar

37. Google Calendar sends out
SMS reminders - for free

38. ... so now, three
days before the
actual concerts, I
get an SMS

39. P3 hosts talk too much

40. I made a last.fm
profile for Danish
national radio
station P3

41. Through last.fm’s
“Play my library”
we can now listen
to P3 without the
hosts

42. And get a Twitter
message when
they play yet
another Nephew
song

43. There are too many
restaurants and
cinemas to choose
from

44. Movie listings +
Restaurant rating
authorities

46. YOUR TURN: 10 minutes, 2 mashups
a) What problem are you addressing?
b) Which sources (APIs) are you using?
c) How will it be distributed?

47. Newspapers are boring

48. Street + medier

55. Head wind sucks

56. Weather Channel +
Google Maps

58. Running is boring

59. News, RSS + iPhone

61. I’m not cool

62. Last.FM + natural
language

64. Coming home to an
empty appartment is
boring

65. Bluetooth phone +
Powerpoint + iTunes +
Speech
http://blog.genstart.dk/2006/04/21/welcome-home-bluetooth-phone-owner/

66. SMS + mask

72. Waking up is boring

73. Chumby + Youtube +
Webcam

74. It wakes me up with live
footage from my street
(so I can see other
It lives next
people are in fact awake
to the pillow
and I should be too)
It senses movements in
the bed, so it knows
when I’m in it
Using last.fm and
Youtube it wakes me up
with the music I’m
listening to currently

75. Oops. Took more than
just one day to build.
... it never was

76. I can’t plan the weather

77. Weather + Calendar

80. I don’t know the bands
playing this week

81. Last.FM + Youtube

83. Computer dictionaries
suck

84. Dictionary + web

86. Online movie listings
suck

87. Movie listings +
TV listings

89. Not everyone is happy

90. morten.just@genstart.dk