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The Architecture
                of Understanding

Peter Morville, World IA Day(02013)   1
2
3
4
Architecture

Understanding




           Miscellaneou
           s



                           5
6
7
8
Michael D. Cohen
March 22, 1945 – February 2, 2013   9
10
“When I was playing baseball, most of
the time I wasn’t playing full-scale,
four bases, nine innings. I was playing
a perfectly suitable junior version of
the game...But when I was studying
those shards of math and history, I
wasn’t playing a junior version of
anything. It was like batting practice
without knowing the whole game.
Why would anyone want to do that?”




                     11
12
13
The Architecture of a Class




                       14
The MOOCs must first compete
with nonconsumption by
meeting demand outside the
schools (e.g., developing
countries, home-schooling) and
then within (e.g., letting students
take courses not offered by their
district).

Later, this self-paced, student-
centered model may gain
sufficient momentum to become
the dominant paradigm.


                 15
16
Information Literacy
The ability the find,
evaluate, create, organize,
and use information from
myriad sources and media.




                              17
18
“70 percent of humans experience
   severe back pain…and in the U.S.
   this results in tens of thousands of
   surgeries each year.”

“There’s a secret about MRIs and back
   pain: the most common problems
   physicians see on MRI and
   attribute to back pain – herniated,
   ruptured, and bulging discs – are
   seen almost as commonly on MRIs
   of healthy people without back
   pain.”


                     19
“If you want to accelerate
   someone’s death, give
   him a personal doctor. I
   don’t mean provide him
   with a bad doctor: just
   pay for him to choose his
   own. Any doctor will do.”




                 20
Why is Medicine a Mess?

•   Our minds/bodies are complex.
•   Patients want a quick fix.
•   Doctors hate saying: “I don’t know.”
•   The AMA is an advocacy group.
•   Relentless and insidious advertising.
•   Industry-funded research.
•   $2.7 trillion per year.




                     21
“Our government is corrupt. Not
                  corrupt in any criminal sense.
                  But corrupt in a perfectly legal
                  sense: special interests bend the
                  levers of power to benefit them at
                  the expense of the rest of us.”




“There are a thousand hacking at the branches of evil
  to one who is striking at the root.” Henry David
                       Thoreau
                                           22
“It is now my suggestion that many
   people may not want information,
   and that they will avoid using a
   system precisely because it gives
   them information…If you have
   information, you must first read
   it…You must then try to understand
   it…Understanding the information
   may show that your work was
   wrong, or may show that your work
   was needless…Thus not having and
   not using information can often
   lead to less trouble and pain than
   having and using it.”
Calvin Mooers (1959)
                    23
“Some habits have the power
to start a chain reaction.
Success doesn’t depend on
getting every single thing
right, but instead relies on
identifying a few key
priorities and fashioning
them into powerful levers.”




               24
“Willpower is the single most
important keystone habit for
     individual success.”




                25
“We shape our buildings. Thereafter, they shape us.”

             Winston Churchill (1943)
                                         26
27
There is one timeless way of building.
   It is thousands of years old, and the same
   today as it has always been.
   The great traditional buildings of the past,
   the villages and tents and temples in
   which man feels at home, have always
   been made by people who were very close
   to the center of this way.
   It is not possible to make great buildings,
   or great towns, beautiful places, places
   where you feel yourself, places where you
   feel alive, except by following this way.
   And, as you will see, this way will lead
   anyone who looks for it to buildings
   which are themselves as ancient in
   their form, as the trees and hills,
   and as our faces are.


The Timeless Way of Building
   Christopher Alexander
                                                  28
“I mean architect as used in the
wordsarchitect of foreign policy…as in the
creating of systemic, structural, andorderly
principles to make something work.”

“The person who creates the structure or
map of information that allows others to
find their personal paths to knowledge.”




                      29
Where architects use
forms and spaces to design
environments for inhabitation,
information architects use
nodes and links to create
environments for understanding.
Jorge Arango, Architectures




                   30
“Cyberspace will require
constant planning and
organization. The
structures proliferating
within it will require
design, and the people
who design these
structures will be called
cyberspace architects.”

Michael Benedikt (1991)




              31
Ambient Commons is
about attention in
architecture. It is about
information media
becoming contextual,
tangible, and persistent.

The intrinsic structure of
space—the layout of a
studio, for example, or a
plaza—becomes part of
any mental engagement.



              32
33
34
Polar bears are a keystone species in the Arctic ecosystem.
                                             35
The library is an act of
 inspiration architecture
and a keystone of culture.




             36
Information architects make connections
             What We Do
     that make the invisible visible.




                               37
IA Therefore I Am
Peter Morville
morville@semanticstudios.com

Understanding IA (Prezi)
http://is.gd/iaprezi

Blog
http://findability.org/

Twitter
@morville
                           38

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The Architecture of Understanding

  • 1. The Architecture of Understanding Peter Morville, World IA Day(02013) 1
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  • 5. Architecture Understanding Miscellaneou s 5
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  • 9. Michael D. Cohen March 22, 1945 – February 2, 2013 9
  • 10. 10
  • 11. “When I was playing baseball, most of the time I wasn’t playing full-scale, four bases, nine innings. I was playing a perfectly suitable junior version of the game...But when I was studying those shards of math and history, I wasn’t playing a junior version of anything. It was like batting practice without knowing the whole game. Why would anyone want to do that?” 11
  • 12. 12
  • 13. 13
  • 14. The Architecture of a Class 14
  • 15. The MOOCs must first compete with nonconsumption by meeting demand outside the schools (e.g., developing countries, home-schooling) and then within (e.g., letting students take courses not offered by their district). Later, this self-paced, student- centered model may gain sufficient momentum to become the dominant paradigm. 15
  • 16. 16
  • 17. Information Literacy The ability the find, evaluate, create, organize, and use information from myriad sources and media. 17
  • 18. 18
  • 19. “70 percent of humans experience severe back pain…and in the U.S. this results in tens of thousands of surgeries each year.” “There’s a secret about MRIs and back pain: the most common problems physicians see on MRI and attribute to back pain – herniated, ruptured, and bulging discs – are seen almost as commonly on MRIs of healthy people without back pain.” 19
  • 20. “If you want to accelerate someone’s death, give him a personal doctor. I don’t mean provide him with a bad doctor: just pay for him to choose his own. Any doctor will do.” 20
  • 21. Why is Medicine a Mess? • Our minds/bodies are complex. • Patients want a quick fix. • Doctors hate saying: “I don’t know.” • The AMA is an advocacy group. • Relentless and insidious advertising. • Industry-funded research. • $2.7 trillion per year. 21
  • 22. “Our government is corrupt. Not corrupt in any criminal sense. But corrupt in a perfectly legal sense: special interests bend the levers of power to benefit them at the expense of the rest of us.” “There are a thousand hacking at the branches of evil to one who is striking at the root.” Henry David Thoreau 22
  • 23. “It is now my suggestion that many people may not want information, and that they will avoid using a system precisely because it gives them information…If you have information, you must first read it…You must then try to understand it…Understanding the information may show that your work was wrong, or may show that your work was needless…Thus not having and not using information can often lead to less trouble and pain than having and using it.” Calvin Mooers (1959) 23
  • 24. “Some habits have the power to start a chain reaction. Success doesn’t depend on getting every single thing right, but instead relies on identifying a few key priorities and fashioning them into powerful levers.” 24
  • 25. “Willpower is the single most important keystone habit for individual success.” 25
  • 26. “We shape our buildings. Thereafter, they shape us.” Winston Churchill (1943) 26
  • 27. 27
  • 28. There is one timeless way of building. It is thousands of years old, and the same today as it has always been. The great traditional buildings of the past, the villages and tents and temples in which man feels at home, have always been made by people who were very close to the center of this way. It is not possible to make great buildings, or great towns, beautiful places, places where you feel yourself, places where you feel alive, except by following this way. And, as you will see, this way will lead anyone who looks for it to buildings which are themselves as ancient in their form, as the trees and hills, and as our faces are. The Timeless Way of Building Christopher Alexander 28
  • 29. “I mean architect as used in the wordsarchitect of foreign policy…as in the creating of systemic, structural, andorderly principles to make something work.” “The person who creates the structure or map of information that allows others to find their personal paths to knowledge.” 29
  • 30. Where architects use forms and spaces to design environments for inhabitation, information architects use nodes and links to create environments for understanding. Jorge Arango, Architectures 30
  • 31. “Cyberspace will require constant planning and organization. The structures proliferating within it will require design, and the people who design these structures will be called cyberspace architects.” Michael Benedikt (1991) 31
  • 32. Ambient Commons is about attention in architecture. It is about information media becoming contextual, tangible, and persistent. The intrinsic structure of space—the layout of a studio, for example, or a plaza—becomes part of any mental engagement. 32
  • 33. 33
  • 34. 34
  • 35. Polar bears are a keystone species in the Arctic ecosystem. 35
  • 36. The library is an act of inspiration architecture and a keystone of culture. 36
  • 37. Information architects make connections What We Do that make the invisible visible. 37
  • 38. IA Therefore I Am Peter Morville morville@semanticstudios.com Understanding IA (Prezi) http://is.gd/iaprezi Blog http://findability.org/ Twitter @morville 38