The document discusses the history and concepts of augmented reality (AR) and mobile augmented reality (MAR). It provides timelines of key developments in AR/MAR including the first head-mounted AR system created by Ivan Sutherland in 1968, the coining of the term "augmented reality" by Tom Caudell and David Mizell in 1992, and the launch of the first major mobile AR platform Wikitude in 2008. The document argues that MAR is gaining popularity because mobile devices can now easily provide contextual information like location to enhance information queries through visual results overlaid on the real world.

1. Reality-Virtuality Continuum
Paul Milgram, H. Takemura, A. Utsumi, F. Kishino (1994).
"Augmented Reality: A class of displays on the reality-virtuality continuum"

2. You can AUGMENT
Reality by Virtuality.
We call it “Augmented Reality”

5. Denno Figure “ARis”

6. 狹義의 AR:
a live direct or indirect view
of a physical real-world environment
whose elements are augmented
by virtual computer-generated imagery.
by Wikipedia

7. 狹義의 AR:
• It combines real and virtual
• It is interactive in real time
• It is registered in 3D
by Ronald Azuma, Hughes Research Lab.
R. Azuma, “A survey of augmented reality”,
Presence: Teleoperators and Virtual Environments, 1997, pp. 355–385.

8. 廣義의 AR:
현실세계와 읶갂의 신체를
어떠한 임의의 기술로
증강, 확장함
By Jun Rekimoto, Tokyo Univ.

9. 廣義의 AR
≒ Ubiquitous Computing
≒ Context Awareness
≒ Web Squared
(Web2.0 x World = W²)

10. What is Mobile Augmented Reality?

11. Augmented Reality on-the-go.
By mobile devices.

12. … like this special device,

13. … and YOUR phone.

14. History of MAR: 1968
Ivan Sutherland creates
the first augmented
reality system,
“A Head-Mounted
Three Dimensional Display”
I. Sutherland, “A Head-Mounted Three Dimensional Display”,
Proceedings of Fall Joint Computer Conference, 1968, pp. 757-764.

15. History of MAR: 1992
Tom Caudell
and David Mizell
coin the term
"augmented reality”
T. P. Caudell, and D. W. Mizell, “Augmented Reality: An Application of
Heads-Up Display Technology to Manual Manufacturing
Processes”, Proceedings of 1992 IEEE Hawaii International Conference
on Systems Sciences, 1992, pp 659-669.

16. History of MAR: 1995
Jun Rekimoto
and Katashi Nagao
create the ”NaviCam”
J. Rekimoto and K. Nagao, “The World through the Computer: Computer
Augmented Interaction with Real World Environments”, Proceedings of
the 8th annual ACM symposium on User interface and software
technology (UIST '95),1995, pp. 29-36.

17. History of MAR: 1997
Steve Feiner et al.
present
“the Touring Machine”,
the first MAR system.
S. Feiner, B. MacIntyre, T. Höllerer and A. Webster, “A touring machine:
Prototyping 3D mobile augmented reality systems for exploring the
urban environment”, Proceedings of First IEEE International Symposium
on Wearable Computers (ISWC '97), 1997, pp 74–81. Cambridge, MA.

18. History of MAR: 1999
Hirokazu Kato
and Mark Billinghurst
Present “ARToolKit”
H. Kato and M. Billinghurst, Marker tracking and HMD calibration for a
video-based augmented reality conferencing system, Proceedings of the
2nd IEEE and ACM International Workshop on Augmented Reality
(IWAR 99), 1999, pp. 85-94.

19. History of MAR: 2002
Michael Kalkusch et al.
present a MAR system
to guide a user through
an unfamiliar building
to a destination room.
M. Kalkusch, T. Lidy, M. Knapp, G. Reitmayr, H. Kaufmann and D.
Schmalstieg, “Structured Visual Markers for Indoor Pathfinding”,
Proceedings of the First IEEE International Workshop on ARToolKit
(ART02), 2002.

20. History of MAR: 2006
Reitmayr et al.
presents a model-based
hybrid tracking system
for outdoor MAR.
G. Reitmayr and T. Drummond, “Going Out: Robust Model-based Tracking
for Outdoor Augmented Reality”, Proceedings of 5th IEEE and ACM
International Symposium on Mixed and Augmented Reality (ISMAR
2006), 2006, pp. 109-118.

21. History of MAR: 2008
Mobilizy, Inc.
launches
”Wikitude”

22. “2009 is a breakout year
for Augmented Reality
in the minds of many consumers.
Much of the media
and consumer attention is
on mobile AR.”
- ISMAR’09 Homepage

23. Why?

24. NUMBER ONE.
Because it is worth to use.
It is intuitive.
It is humane.

25. The easiest way
to search
what you want
to know.

26. MEMEX
- Vannevar Bush
from The Atlantic Monthly article As We May Think, 1945

27. - http://petitinvention.wordpress.com/2008/02/10/future-of-internet-search-mobile-version/

28. - http://petitinvention.wordpress.com/2008/02/10/future-of-internet-search-mobile-version/

29. - http://petitinvention.wordpress.com/2008/02/10/future-of-internet-search-mobile-version/

32. The classic way
to search

33. Seeing something

34. Seeing something
Making a query text

35. Seeing something
Making a query text
Searching

36. Seeing something
Making a query text
Searching
A text list of results

37. Mobile Search is
NOT the same
as Web Search.

38. Hard to input
keywords.

39. More practical and
contextual queries.

40. Hard to browse
listed web links.

41. The novel way
to search

42. Seeing something

43. Seeing something
Searching

44. Seeing something
Searching
A visual results mixed
with the real world

45. Query by Text
 Query by Context

46. When, Where,
Who, What.

47. NUMBER TWO.
Now you can easily get
the contexts from your phone.
When, Where, Who, What.

48. The smartphone explosion
By Jay Wright, Qualcomm at ISMAR’09

49. iPhone 3GS and all Android Phones
Have GPS and digital compass
with APIs.

50. Computer vision technology
is now starting
to be commercialized.