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Attractive things work better
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Attractive things work better
1.
Attractive things work better
2.
Hi, I am Marian
Mota, UX Designer at SoftServe.
3.
Why clean car drives
faster?
4.
Why MacBook performs better
5.
Because Design Matters
6.
Emotionality as the level
of evolution
7.
Height is the
danger
8.
Crocodile is a
danger
9.
Everybody loves kitties
10.
And children
11.
Which figures are
Krakachi and Ololy
12.
Which figures are
Krakachi and Ololy Krakachi Ololy
13.
14.
Positive emotional states
are critical for learning, knowledge and creativity. Beautiful things Good Emotions Faster Solution
15.
Negative affect focuses
cognition, enhancing depth-first processing and minimizing distractions Ugly things Negative Emotions Longer Solution
16.
BEST PRODUCT= TECHNOLOGY + DESIGN
17.
Engineering stage Design stage
18.
Функціональний Надійний Зручний Приносячий Задоволення Mercedes 19 Old Hyundai
19.
New Hyundai
20.
First Phone 1983
21.
Phone 2012
22.
23.
What about 1-С? Functional
but ugly
24.
Functional Safe Comfortable Bringing pleasure
25.
Benefits
26.
Esthetic
27.
28.
Emotional attraction
29.
30.
31.
Building trust
32.
33.
by New York
Times
34.
Ability to forgive
35.
36.
37.
Summary Design aesthetics affect
usability Negative affect can make some simple tasks difficult, positive affect can make some difficult tasks easier