Introduction SWOT: Strenght Weakness Opportunities Threats Pestle: Political Economic Socio-cultural Technological Legal Environmental

1. Ali Taki Eddin
Gouffia Med Mouad
Nada Tahiri
Imane Bahhaj

2. Introduction
 Facebook is a social network website that allows you
to create an online page to connect with friends or
familly, anywhere in the world.
 On your facebook page you can share pictures ,
personal information , messages , videos , join groups
and add applications

3. SWOT: Strenght
Facebook become among of the huge and succesfull companies
in the world . According to a SWOT analyse of facebook we did
realize that this social network has a lot of strengths : Market
penetration, 66% of Internet users in the US, 46% in Asia
(excluding China) and 46% in Europe, Sharp increase in income
(+ 119% between 2009 and 2011), cash up, and good profitability.
In 2012, Facebook reached 62% market share of social networks,
Facebook users have a strong sense of belonging, dependence
and what is more is the Instagram redemption in 2012 for $ 750
million which made facebook more famous and with the
acquisition Whatsapp, which itself has reached 500 million
users, facebook cann provide mobile money transfer service to
the huge mobile messaging user base. Nowadays companies can
use facebook’s ad network to get insights into customer
segments and market specific products to drive more sales and
also provide call to action.

4. SWOT: Weakness
 Weak CTR of advertisements
 One source of revenues – advertisements on
Facebook
 Attitude towards users’ privacy
 Lack of website customization
 Weak protection of users’ information

5. SWOT: Oppurtinities
 Increasing number of people using Facebook
 Expansion to china
 Diversity source of revenue
 Open facebook market place

6. SWOT: Threats
 Increasing number of mobile internet users.
 Users using ad-block extensions.
 Slow growth rate of online advertising.
 Identity thefts.

7. PESTLE: Political
 Facebook is one of the
modern communication
means which were used by
the politicians to adopte their
ideas, influence the
individuals opinions, include
them to adopt their ideas,
and vote for them in
elections.
 They target the audience by
the advertising messages and
this is why workers in the
political marketing focus on
Facebook

8. PESTLE: Economic
 Facebook adds an estimated 15.3 billion
dollars value to the European economy and
helps to support 232,000 jobs across Europe .
 Increased businesses participation through
advertising, customer referrals and enhanced
brand value is worth around €7.3bn
 The Facebook App Economy is worth €1.9bn
and supports around 29,000 jobs.
 While Facebook is changing businesses in new
and exciting ways, the methodologies used to
measure its economic impact are well
established. In fact what makes this social
network more powerfull is it’s intrdoduction
to the stock market in 2012 . Facebook shares
will be available to trade on the stock market
for 38 dollars each- valuing the social network
at an whopping 104 BILLION dollar

9. PESTLE: Socialism
Facebook allows users to continuously
stay in touch with friends, relatives and
other acquaintances wherever they are in
the world, as long as there is access to
the internet and it has been known to
reunite lost family members and friends
because of the widespread reach of its
network. One such reunion was between
john watson and the daughter he had
been seeking 20 years. They met after
watson found her facebook profile .
 Facebook is becoming a portal for
socializing as well as to connect with
people with different parts of the world
in business, friendships and humanity.
 It also helps small business to market
themselves and grow and connect with
their customers and provide services in
better ways

10. PESTLE: Technological
Facebook uses a variety of services,
tools, and programming languages to
make up its core infrastructure. At the
front end, their servers run a LAMP
(Linux, Apache, MySQL, and PHP) stack
with Memcache. Let’s take a look at
exactly what that means:
 LAMP(Linux, Apache, MySQL, PHP)
 Memcache
 Languages programmation (java,
python, c++, Erlang)Those languages are
used to create services. I will give a Few
essentials tools f acebook
developed(Thrift(protocol),Scribe(log
server),Cassandra(Database))

11. PESTLE: Legal
 Existing laws may not be able
to control behavior on
facebook , the existing
legislation usually invoked in
prosecutions over comments
on social network had been
designed with different
purpose in mind, Legislation
including the
Communications Act and the
Criminal Justice and Public
Order Act were written to
control the smart phones.

12. PESTLE: Environmental
 The thought of quitting has occurred to
everyone at least once.
 Suffice to say that the time wasted updating
statuses, ‘‘liking’‘ trivial commentary some
people said that facebook changed their lives
because they gained the opportunity to
socialize with people without calling them and
they can know their news.
 Market value exceeded $200 billion to put it
among the world’s biggest corporations, as
investors bet on the company to capitalize on
the future of mobile advertising.
 Facebook shares rose 0.8 percent to $77.89 at
yesterday’s close in new York valuing the
company at $201.6 billion, according to data
compiled by Bloomberg. That made it the
22nd-largest company in the world, behind
Verizon Communications Inc. and ahead of
Toyota Motor Corp.