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Real estate video marketing making it easier-2014


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Making video work for you to build relationships and grow your digital brand.

Published in: Real Estate
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Real estate video marketing making it easier-2014

  1. 1. Making Video work for you to build relationships and grow your digital brand.
  2. 2. Video is changing our world…  190 million Americans (61 percent of the total population) watched 75.6 billion videos in the month of January 2014  Internet users watch 3,000,000,000 hours of online video EVERYDAY  Online video now accounts for more than 50% of all mobile traffic.
  3. 3. Video is changing consumer behavior  Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.  Before reading any text, 60% of website visitors will watch a video instead.  Video promotion is over 6 times more effective than print and online.
  4. 4. Video is changing real estate…  According to an Australian Real Estate Group, real estate listings that include a video receive 403% more inquiries than those without.  Realtors have collectively seen a 40% hike in profits from video marketing alone.
  5. 5. Video is changing the homebuyer…
  6. 6. Video is changing the homeowner…  73% of homeowners say they they’re more likely to list with a realtor who plans to market with video.  Yet only 4% of agents even put a video on YouTube. So why aren’t more agents using video?
  7. 7. The video perception Video has been perceived to be:  Too expensive  Too complicated  Too confusing
  8. 8. The barriers to entry are now gone. Video has become:  Accessible  Easy  Affordable  Integrated Now any agent can create, syndicate and tell customers their story.
  9. 9. What is your story? Beyond the video home tour you can engage, inform and build customer relationships to become the “go-to” expert in your community.  Community  Schools  Home owner and seller tips  Events and festivals  Customer testimonials  Your profile  Your Brokerage
  10. 10. Where is your story? - Everywhere
  11. 11. Where is your story? –Website 88% of visitors stay longer on a website where a video is displayed According to Forrester Research it is 50x easier to achieve a page 1 ranking on Google with a video 70% of home buyers look for a video on a website  Engage potential customers with relevant, video-based information  Increase search engine optimization  Increase traffic  Increase your digital brand identity
  12. 12. Where is your story? – Social Media  Video is shared 1200% more times than links and text combined  92% of mobile video viewers share video Including relevant videos on market trends, community events, and consumer related information can:  Build your social presence and reputation  Increase shares  Increase likes and tweets  Increase friends and referrals
  13. 13. Where is your story? - Email 95% of most real estate agent’s business comes from past clients and referrals .. but 59% of past seller’s list with a different agent. Why? Send out monthly video newsletters to past customers, clients and prospects.  Buyers and Sellers Tips  Home Renovation  Home Staging  Include relevant videos in email correspondence
  14. 14. The take away… Video engagement can:  Increase customer retention  Increase SEO on search engines  Impress homeowners – listing presentations  Increase referrals  Increase leads  Build your digital brand in your local community  Instil trust and confidence with your customer base
  15. 15. Every video tells a story. Why not start telling yours.
  16. 16. Video just got easier.