1. How to incite a movement

2. Why
study
movemen
ts?

5. Insight: We all have an innate
desire to be a part of something
bigger than ourselves

6. Motivation
Agitation
Explosion

7. “Ability is what you're
capable of doing.
Motivation determines
what you actually do.”
Lou Holtz

8. “a soul stirring
spectacular
communal
undertaking”
Eric Hoffer

10. “We don’t fill bellies, we
fill souls.”
Howard Schultz

11. My Undertaking/Noble Purpose

12. My
People/Community
My Tools/Weapons
My M.O./Code of
Conduct
My Undertaking/Noble Purpose

13. My People/Community
This island race
My Tools/Weapons
Blood, toil, tears and sweat
My M.O./Code of Conduct
Never surrender
My Undertaking/Noble Purpose
To rid the world of monstrous tyranny

14. Motivation
Agitation
Explosion

16. Movements work in
concentric rings
The inner circle

18. Movements work in
concentric rings
The inner circle
Employees
Partners
Loyalists
Mass

19. United! United!
United!

20. A common goal
A common enemy
Symbols, icons
Language
Tactics of unification
Esoteric rituals
Articles of faith
Myths, heroes
Networking abilities

26. Ban The
Bomb
Save The
Whale
Burn Your
Bra

27. “Flashpoints” naturally
amplify the message

32. Agitators:
The Sons of Liberty
Incite:
“No taxation without
representation!”
Flashpoint:
Griffin Wharf
Creative Idea:
Empty 342 crates of tea
into Boston Harbor

33. Motivation
Agitation
Explosion

35. Agitators
Closed Systems
Esoteric Rituals
Exclusivity
Exploders
Open Systems
Universal Rituals
Ubiquity

36. Agitator Exploder

37. Agitator Exploder

38. Agitator Exploder

39. Agitator Exploder

40. Agitator Exploder

41. Agitator Exploder

42. Closed system
Open system

43. Open system

45. Esoteric rituals
Universal rituals

48. “Civilizations don’t get
murdered…they commit suicide”
Arnold Toynbee