The document contains quotes from a conference on social media and marketing. It discusses how embracing social media is easier for new hires than existing employees, the importance of engaging people where they are active online rather than asking them to visit your site, and getting outside one's comfort zone to fully experience an event. The quotes provide advice on personalizing email marketing, focusing on publishing content rather than just marketing, building communities with realistic expectations, and looking forward to future related events.

1. Overheard in Boston…May 4-5, 2010

2. |2 “It’s easier to teach a social media-savvy new hire about your company than it is to teach someone in your company how to embrace and use social media.” – Ron Casalotti, Bloomberg

3. 3 “Great marketers don’t just ask people to ‘come to me’…. Great marketers go to where the people are.” - Mitch Joel, Twist Image

4. |4 “Just days before the conference started, a 10-foot diameter civic water main burst, spilling eight million gallons of water that was supposed to be my coffee.” – Laurie Kinsman, Ritchie Bros.

5. |5 “The best way to experience this event… is to get out of your comfort zone!”– Ann Handley, MarketingProfs

6. As marketers, “your goal is now to be the best trade magazine publisher in your category.” – Kipp Bodnar, Hubspot Photo credit: Chris Penn http://www.flickr.com/photos/financialaidpodcast

7. |7 “Do not interrupt what people are interested in; be what people are interested in.” - Carole Mahoney, Mahoney Internet Marketing

8. |8 “Email by itself is not enough. Partner with CRM, social media for best B2B results.” - Joel Book, ExactTarget

9. |9 “It’s amazing what you can do in terms of personalization of email marketing when you tap automation tools….” - Sallie Anthony, Genworth Financial “Remember your logo is not your brand!” – via @Gigahaw

10. |10 “Is this retweetable?” – Ron Ploof, OC Media

11. |11 “What if you burned the ships…” as explorers to a new piece of land? “Would you market any differently?” – Mitch Joel

12. |12 “Market less, publish more.” – David Weinberger

13. |13 “Everything is ‘with,’ not ‘instead of.’” – Mitch Joel

14. 14 “No technology or tool makes you smart, helpful, interesting or valuable.” - Stephanie Miller, Return Path

15. 15 “Our brains are hard-wired to notice what’s different.” – Dave Thomas, SAS

16. 16 “Have realistic expectations about building a community. You can't be everything and do everything.” – Bob Knorpp, The Cool Beans Group

17. |17 “He’s speechless; he’s so happy! Thanks for a couple of great days in Boston!” – Katie Martell, Netprospex (and Harold)

18. 18 See you next time! SocialTech 2010: October 26, 2010 Digital Marketing Forum: February 3-4, 2011 http://www.marketingprofs.com/events