A pervasive force in real estate today is marketing with both traditional and modern engagement. With a significant number of consumers beginning online and finding the home they eventually purchase, it’s important for agents to have a healthy understanding of the consumer profiles, engagement tools and communications. Agents will be able to find new tools and learn how to use them safely.
15. Who Are These People?
Reasons For Selling
16% Too Small
14% Job Relo
13% Near Friends
10% Neighborhood
10% family Change
8%FSBO
9Years Average Tenure
54Average Age
3%Open House
17. 96%of homebuyers use the
internet as part of the search
process
49%of homebuyers found
the home they
bought online
64%searched on
mobile
device
76%drove by home they
found online as the
first step
46%online inquires
actually buy
18. 12weeks of active searching
online before buying
3
weeks of active searching
before contacting agent
51weeks from first online inquiry until becoming
serious about looking for a home
28. Your Bio
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text
ever since the 1500s, when an unknown
printer took a galley of type and scrambled it
to make a type specimen book.
It has survived not only five centuries, but
also the leap into electronic typesetting,
remaining essentially unchanged. It was
popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum
passages, and more recently with desktop
publishing software like Aldus PageMaker
including versions of Lorem Ipsum.
• You're not an professional athlete,
don’t write in the third person.
• Tell a client your story, as well as
theirs.
• Long Version
• Short Version
• Twitter Version
• Save as a document
• Refresh once per year.
MatthewRathbun.com/matthew_rathbun