Would you build a house without a written plan? No, or course not, yet agents all over the country and blindly trying to build a career without clear direction on where they are going. When someone doesn’t have clear direction, they end up lost and distracted. Don’t be lost and distracted. This two hour workshop is a power session on how to plan, track and abide by a successful plan built on exploring available resources, tools and ingenuity! At the end of the session, the agent will have a great foundation for a written business and marketing plan with innovative, fun steps to success!

1. RathbunMatthew
ABR, CIPS, CRB, CRS, EPRO, GREEN, GRI, MRP, RSPS, SFR, SRS
Real Planning
For Real Agents

2. EliteScoop.com/bizplan

3. “Business Model
Generation”
( a must read )

4. Start With Why
Simon Sinek

5. You…
The Entrepreneur

6. Our Mission:
Eliminate The
Noise

7. Executive Summary
1.) Take What You Know…
2.) Type a Summary
3.) Keep it to under 7 minutes
4.) Elevator Speech

8. Write Your
Bio; tell Your
Story
My Philosophy About You
First, let me thank you for taking the time to read this… You have the
choice of literally a million real estate agents in this country and you’ve
found yourself here. That’s a good start for both of us.
My name is Matthew and it’s important that you understand who I am and
what makes me unique in this space. I am foremost a husband and father.
My wife and I have been married for over 20 years and I’ve lived in the
Fredericksburg, VA area my entire life.
We have hectic lives just like you, raising three teenage daughters,
homeschooling and living out our faith every day. Nothing is more important
than that. Sure, I know that it’s not a good business practice to tell a
potential client that there is something more important than you. What
you need to understand is that my passion for my faith and family is what
makes me understand your needs better.

9. Your Target Clients
Customer Segments

10. Market Conditions
CBx | NARRPR.com

11. What Will You Provide
Value Proposition

12. Where Is Your Balance?
Life Plans

13. Vision
Mission
&

14. Market Venues
Revenue Streams

15. Tools and Partners
Key Resources

16. Annual Expenses
Costs

17. Deductr.com

18. NeatDesk.com

19. MileIQ.com

20. Commissions, Salaries and Taxes

21. Commissions
and
Budgets

22. • Strengths
• Weakness
• Opportunities
• Threats
SWOT Analysis

23. Customer
Segment
Value
Proposition
Life Plans
Vision | Mission
Revenue
Streams
Key
Resources
Costs

24. Lets’ Write
It Up
Now We Have
Elements
Of A Plan

25. Is Your
Plan a
Legacy
Plan?
2 Page
Summary

27. Accountability

28. In Closing

29. Thanks for your time!
That’s Jett
Facebook: /mattrathbun
Twitter: @mattrathbun
Matthew@TheAgentTrainer.com
TheAgentTrainer.com