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Design, principles
and Lean UX
Jason Bootle
@mrbootle
popgunuk.com
South London Tech Meetup Pop Gun UK | @mrbootle
How Apple is giving design a bad name
Don Norman and Bruce Tognazzini
South London Tech Meetup Pop Gun UK | @mrbootle
Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name
Design is a way of thinking, of determining people’s
true, underlying needs, and then delivering products
and services that help them.
Design combines an understanding of people,
technology, society, and business.
South London Tech Meetup Pop Gun UK | @mrbootle
Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name
Source: http://www.industrialbrand.com/i-am-not-a-graphic-designer
Artist
South London Tech Meetup Pop Gun UK | @mrbootle
Designer
Service designer
Web designer
South London Tech Meetup Pop Gun UK | @mrbootle
Interaction designer
Content designer
Product designer
User experience (UX) designer
User interface (UI) designer
Service designer
Web designer
South London Tech Meetup Pop Gun UK | @mrbootle
Interaction designer
Content designer
Product designer
User experience (UX) designer
User interface (UI) designerLabels
South London Tech Meetup Pop Gun UK | @mrbootle
Design is a way of thinking
of determining people’s true, underlying needs
and then delivering products and services
that help them
South London Tech Meetup Pop Gun UK | @mrbootle
Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name
So what’s this
User Experience thing?
South London Tech Meetup Pop Gun UK | @mrbootle
South London Tech Meetup Pop Gun UK | @mrbootle
Don Norman
on user experience
Source: https://youtu.be/9BdtGjoIN4E
South London Tech Meetup Pop Gun UK | @mrbootle
is a system… it’s everything
Source: https://youtu.be/9BdtGjoIN4E
User experience
South London Tech Meetup Pop Gun UK | @mrbootle
User Experience
is not about
producing a set
of wireframes
South London Tech Meetup Pop Gun UK | @mrbootle
User Experience
is not
the responsibility
of one person
User experience is a team sport
South London Tech Meetup Pop Gun UK | @mrbootle
“The purpose of business is to
create and keep a customer”
Peter F. Drucker
Source: https://www.goodreads.com/author/show/12008.Peter_F_Drucker
South London Tech Meetup Pop Gun UK | @mrbootle
So what’s this
Lean UX thing?
South London Tech Meetup Pop Gun UK | @mrbootle
Source: http://amzn.to/2fb4Ppx
Lean UX 

is built on three
foundations
South London Tech Meetup Pop Gun UK | @mrbootle
Source: http://amzn.to/2fb4Ppx
1. Design thinking
2. agile thinking
3. Lean startup
Lean UX aims to:
South London Tech Meetup Pop Gun UK | @mrbootle
1. Produce documents that only help
move the team forward
2. Encourage cross discipline
collaboration between teams
3. Rapidly validate ideas
Source: http://amzn.to/2fb4Ppx
The designer doesn't
provide the hero design
South London Tech Meetup Pop Gun UK | @mrbootle
So what’s this
Design thinking thing?
South London Tech Meetup Pop Gun UK | @mrbootle
South London Tech Meetup Pop Gun UK | @mrbootle
Source: Daniel Newman, Central Office of Design
So what’s this
Agile thing?
South London Tech Meetup Pop Gun UK | @mrbootle
So what’s this
Agile thing?
South London Tech Meetup Pop Gun UK | @mrbootle
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
Source: http://agilemanifesto.org/
So what’s this
Lean Startup thing?
South London Tech Meetup Pop Gun UK | @mrbootle
Source: http://amzn.to/2erSLMn
Lean Startup principles
South London Tech Meetup Pop Gun UK | @mrbootle
Source: http://theleanstartup.com/
1. Entrepreneurs are Everywhere
2. Entrepreneurship is Management
3. Validated Learning
4. Innovation Accounting
5. Build-Measure-Learn
Source: http://amzn.to/2erSLMn
3. Validated learning
South London Tech Meetup Pop Gun UK | @mrbootle
• Vision / Mission
• Strategy
• Principles
• Hypothesis
• Experiments
Source: http://amzn.to/2erSLMn
South London Tech Meetup Pop Gun UK | @mrbootle
South London Tech Meetup Pop Gun UK | @mrbootle
5. Build-Measure-Learn
Principles of
Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
Source: http://amzn.to/2fb4Ppx
DOGMAa principle or set of principles laid down by
an authority as incontrovertibly true
South London Tech Meetup Pop Gun UK | @mrbootle
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
1. Cross functional teams
2. Small, dedicated, co-located
Source: http://amzn.to/2erSLMn
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
3. Progress = Outcomes

Not output
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
3. Progress = Outcomes

Not output
Outcomes
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
4. Problem focus teams
5. Removing waste
6. Small batch size

7. Continuous delivery
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
8. Get out of the building

– GOOB!
Source: http://trvrs.co/book
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
9. Shared understanding
Source: http://amzn.to/2f6NxK7
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
10.Anti-pattern:

Rockstars / Gurus / Ninjas
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
11. Externalise your work
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
12.Making over analysis
• Discuss
• Decide
• Move on
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
13.Learning over growth
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
14.Permission to fail
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
14.Get out of the
deliverables business
So how could you
start this Lean UX thing?
South London Tech Meetup Pop Gun UK | @mrbootle
Run a design sprint
South London Tech Meetup Pop Gun UK | @mrbootle
1. Choose a problem

2. Build a team


3. Design sprint
Source: http://amzn.to/2eLJUpQ
Design sprint
South London Tech Meetup Pop Gun UK | @mrbootle
Source: http://amzn.to/2eLJUpQ
Thank you.

Questions?
Jason Bootle
@mrbootle
popgunuk.com
LinkedIn: https://uk.linkedin.com/in/mrbootle
South London Tech Meetup Pop Gun UK | @mrbootle

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Design, principles and Lean UX

  • 1. Design, principles and Lean UX Jason Bootle @mrbootle popgunuk.com South London Tech Meetup Pop Gun UK | @mrbootle
  • 2. How Apple is giving design a bad name Don Norman and Bruce Tognazzini South London Tech Meetup Pop Gun UK | @mrbootle Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name
  • 3. Design is a way of thinking, of determining people’s true, underlying needs, and then delivering products and services that help them. Design combines an understanding of people, technology, society, and business. South London Tech Meetup Pop Gun UK | @mrbootle Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name
  • 5. Service designer Web designer South London Tech Meetup Pop Gun UK | @mrbootle Interaction designer Content designer Product designer User experience (UX) designer User interface (UI) designer
  • 6. Service designer Web designer South London Tech Meetup Pop Gun UK | @mrbootle Interaction designer Content designer Product designer User experience (UX) designer User interface (UI) designerLabels South London Tech Meetup Pop Gun UK | @mrbootle
  • 7. Design is a way of thinking of determining people’s true, underlying needs and then delivering products and services that help them South London Tech Meetup Pop Gun UK | @mrbootle Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name
  • 8. So what’s this User Experience thing? South London Tech Meetup Pop Gun UK | @mrbootle
  • 9. South London Tech Meetup Pop Gun UK | @mrbootle Don Norman on user experience Source: https://youtu.be/9BdtGjoIN4E
  • 10. South London Tech Meetup Pop Gun UK | @mrbootle is a system… it’s everything Source: https://youtu.be/9BdtGjoIN4E User experience
  • 11. South London Tech Meetup Pop Gun UK | @mrbootle User Experience is not about producing a set of wireframes
  • 12. South London Tech Meetup Pop Gun UK | @mrbootle User Experience is not the responsibility of one person
  • 13. User experience is a team sport South London Tech Meetup Pop Gun UK | @mrbootle
  • 14. “The purpose of business is to create and keep a customer” Peter F. Drucker Source: https://www.goodreads.com/author/show/12008.Peter_F_Drucker South London Tech Meetup Pop Gun UK | @mrbootle
  • 15. So what’s this Lean UX thing? South London Tech Meetup Pop Gun UK | @mrbootle Source: http://amzn.to/2fb4Ppx
  • 16. Lean UX 
 is built on three foundations South London Tech Meetup Pop Gun UK | @mrbootle Source: http://amzn.to/2fb4Ppx 1. Design thinking 2. agile thinking 3. Lean startup
  • 17. Lean UX aims to: South London Tech Meetup Pop Gun UK | @mrbootle 1. Produce documents that only help move the team forward 2. Encourage cross discipline collaboration between teams 3. Rapidly validate ideas Source: http://amzn.to/2fb4Ppx
  • 18. The designer doesn't provide the hero design South London Tech Meetup Pop Gun UK | @mrbootle
  • 19. So what’s this Design thinking thing? South London Tech Meetup Pop Gun UK | @mrbootle
  • 20. South London Tech Meetup Pop Gun UK | @mrbootle Source: Daniel Newman, Central Office of Design
  • 21. So what’s this Agile thing? South London Tech Meetup Pop Gun UK | @mrbootle
  • 22. So what’s this Agile thing? South London Tech Meetup Pop Gun UK | @mrbootle Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan Source: http://agilemanifesto.org/
  • 23. So what’s this Lean Startup thing? South London Tech Meetup Pop Gun UK | @mrbootle Source: http://amzn.to/2erSLMn
  • 24. Lean Startup principles South London Tech Meetup Pop Gun UK | @mrbootle Source: http://theleanstartup.com/ 1. Entrepreneurs are Everywhere 2. Entrepreneurship is Management 3. Validated Learning 4. Innovation Accounting 5. Build-Measure-Learn Source: http://amzn.to/2erSLMn
  • 25. 3. Validated learning South London Tech Meetup Pop Gun UK | @mrbootle • Vision / Mission • Strategy • Principles • Hypothesis • Experiments Source: http://amzn.to/2erSLMn
  • 26. South London Tech Meetup Pop Gun UK | @mrbootle
  • 27. South London Tech Meetup Pop Gun UK | @mrbootle 5. Build-Measure-Learn
  • 28. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle Source: http://amzn.to/2fb4Ppx
  • 29. DOGMAa principle or set of principles laid down by an authority as incontrovertibly true South London Tech Meetup Pop Gun UK | @mrbootle
  • 30. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 1. Cross functional teams 2. Small, dedicated, co-located Source: http://amzn.to/2erSLMn
  • 31. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 3. Progress = Outcomes
 Not output
  • 32. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 3. Progress = Outcomes
 Not output Outcomes
  • 33. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 4. Problem focus teams 5. Removing waste 6. Small batch size
 7. Continuous delivery
  • 34. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 8. Get out of the building
 – GOOB! Source: http://trvrs.co/book
  • 35. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 9. Shared understanding Source: http://amzn.to/2f6NxK7
  • 36. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 10.Anti-pattern:
 Rockstars / Gurus / Ninjas
  • 37. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 11. Externalise your work
  • 38. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 12.Making over analysis • Discuss • Decide • Move on
  • 39. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 13.Learning over growth
  • 40. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 14.Permission to fail
  • 41. Principles of Lean UX South London Tech Meetup Pop Gun UK | @mrbootle 14.Get out of the deliverables business
  • 42. So how could you start this Lean UX thing? South London Tech Meetup Pop Gun UK | @mrbootle
  • 43. Run a design sprint South London Tech Meetup Pop Gun UK | @mrbootle 1. Choose a problem
 2. Build a team 
 3. Design sprint Source: http://amzn.to/2eLJUpQ
  • 44. Design sprint South London Tech Meetup Pop Gun UK | @mrbootle Source: http://amzn.to/2eLJUpQ
  • 45. Thank you.
 Questions? Jason Bootle @mrbootle popgunuk.com LinkedIn: https://uk.linkedin.com/in/mrbootle South London Tech Meetup Pop Gun UK | @mrbootle