Risky Business - Is the Risk Worth the Reward?

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The NFL is the most popular professional sports league among U.S. fans. 111.3 Million people watched the 2012 super bowl. That's more than the 2012 Presidential debates with only 65.5 million viewers... #Concussion #Football #Sports #ConcussionMovie

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Risky Business - Is the Risk Worth the Reward?

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Adapted from "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday. http://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ryanholnet-20 "Everything you thought you knew about marketing is obsolete. We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands—Facebook, Twitter, AirBnb, Evernote, and countless others—have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square. It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy. It’s called Growth Hacking. And it works. A Growth Hacker is someone who rejects what “marketing” is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and platform APIs. They chase real results in a field that was dominated by gut instincts for nearly a century. They reject the traditional marketing worship of all things big: big budgets, big campaigns, big opening weekends. Instead, they embrace the opposite: taking a start-up from nothing to something, launching a Kickstarter project, building something that truly spreads. Growth Hacker Marketing offers both a new mindset and a new set of rules. Bestselling author Ryan Holiday, the former director of marketing for American Apparel, will convince you of the urgency of this awakening. He shows why the game has changed forever and what to do about it—whether you are an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive."

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What many people don’t know is that my obsession with social media and technology all started with Football. It was my first year of University and because things like Facebook didn’t exist, I procrastinated by writing a daily Fantasy Football blog for SportingNews.com. In fact, my blog brought quite a bit of success and generated a loyal following. After about a year of blogging about Football and helping people all over the world win their first championship, I decided to start a business from it. I integrated my blog with an eCommerce platform selling Football Memorabilia and had enough to cover tuition for two more years. To be blunt, I’ve been a Fantasy Football junkie ever since and have learned a lot along the way. Many of the lessons I learned through this journey I’ve applied to my marketing and entrepreneurship career. Here are some of the most important insights and tips I’ve learned over the last few years from playing Fantasy Football. Use these insights wisely and take your business to the next level while start getting closer to achieving success. To learn more about me and my thoughts on business and life, visit: www.rosssimmonds.com www.twitter.com/thecoolestcool

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It’s so hard to have engaged employees. It’s such a delicate thing to try and get right because employees can be fragile. As a manager, you have to do everything in your power to make sure employees are happy and engaged at all times. Usually, the problem is the boss, and not things like the company, mission statement, or co-workers. If you know that your boss is the biggest problem, there are ten things that they do to kill motivation. If you’re a manager and you’re reading this, make sure you avoid these mistakes to ensure that your employees are engaged during work. The secret to good leadership is to be authentic. Be honest with your staff. Read more on Officevibe blog: https://www.officevibe.com/blog/10-kill-employee-motivation like us on Facebook!: www.facebook.com/officevibe

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