In this presentation, the key facts about the European Fashion Heritage Association are highlighted and the main activities carried on by EFHA to support the digital transformation in the fashion heritage sector are described.

1. EUROPEANA
FASHION
Europe’s Fashion Heritage online
Marco Rendina
Managing Director
Paris, 1 October 2018 at

2. WHO WE
ARE
The European Fashion Heritage
Association is a non-profit organisation
established in 2014 in order to bring
together and engage fashion
institutions (both GLAMs and creative
industries) in the valorisation and
exploitation of fashion heritage online.

3. § Aggregate,
§ Build
§ Develop new ideas and
OUR VALUE
PROPOSITION
OUR
ACTIVITIES

4. WHO’S ON
BOARD?
OUR SUPPORTING MEMBERS

5. MORE THAN
JUST AN
ARCHIVE

6. 6WWW.EUROPEANAFASHION.EU

8. 8WWW.EUROPEANAFASHION.EU

13. AND
NOW
WHAT?

14. CAPSULE
CURATIONS
EDIT-A-THONS
CO-CREATION
WORKSHOPS

15. TUMBLR
CAPSULE
CURATIONS

16. 16

17. 17

18. 18

19. 19

20. We’ve set up a direct collaboration
with Wikimedia Chapters in various
European countries
We organised a number of so-called
GLAM-Wiki events across Europe
Setting up a
collaboration
with Wikipedia

21. EDIT-A-THON
• 15 events in 12 countries
• More than 300 new voices
about fashion added in
Wikipedia
• 2000+ digital fashion
objects contributed in
open license to Wikimedia
• More than 40 million views
generated in the last 24
months

22. 2015 MUSE AWARD

23. Workshop #Co-creation. Ideas flow and they’re shared

24. Cutting & pasting “the old way”
Collaborative collage as the seed of a project

25. Pitching your project
Go public! And get peer coaching and feedback

26. … the final projects are then published online
And eventually connected to a crowdfunding platform

27. EFHA International Conference 2018
Europe and Fashion: Questioning Identity and Cultures
Musée des Arts Décoratifs, Paris, 8-9 November 2018
In collaboration with With the Patronage of
https://EuropeAndFashion.eventbrite.it

28. THANK YOU!
facebook.com/EurFashion/
@EurFashionHeritage
eurfashion.tumblr.com
pinterest.com/eurfashion
@EurFashion
linkedin.com/groups/4467515
m.rendina@fashionheritage.eu