The Europeana Fashion International Association is a non-profit organization established in 2014 to aggregate, curate, and promote online access to fashion heritage from museums and creative industries across Europe. It brings together large national museums and small private collections, as well as corporate archives and photographs. Europeana Fashion organizes events like edit-a-thons to contribute fashion objects and information to Wikipedia, and workshops to facilitate collaboration between members on new projects.

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EUROPEANA
FASHION
Europe’s Fashion Heritage online
Marco Rendina
Europeana Fashion
International Association
Co-founder & CTO
1

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WHO WE
ARE
The Europeana Fashion International
Association is a non-profit organisation
established in 2014 in order to bring
together and engage fashion
institutions (both GLAMs and creative
industries) in the valorisation and
exploitation of fashion heritage online.

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§ Aggregate,
§ Build
§ Develop new
OUR VALUE
PROPOSITION
OUR
ACTIVITIES

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WHO’S ON
BOARD?
OUR SUPPORTING MEMBERS

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Europeana Fashion puts
together big national
museums and small
private ones, corporate
archives and archives of
fashion photographers.
WHO’S ON
BOARD?
OUR SUPPORTING MEMBERS
PELOPONNESIAN FOLKLORE
FOUDATION
“Doulamas”, woman’s coat made of yellow
satin, Sifnos, Greece, 18th century. Collection
Peoloponnesian Folklore Foundation, all rights
reserved
MOMU
Dress designed by Dries van Noten, s/s 2010.
Photo Stephen Matteus for MoMu. Courtesy
MoMu - ModeMuseum Provincie Antwerpen,
all rights reserved.
V&A
Dinner or casino dress, illustration by Lucien
Guy, about 1904. Courtesy Victoria and Albert
Museum, CC BY

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Europeana Fashion puts
together big national
museums and small
private ones, corporate
archives and archives of
fashion photographers.
WHO’S ON
BOARD?
OUR SUPPORTING MEMBERS
CATWALK PICTURES
Christian Lacroix s/s 1990 couture show,
photo by Etienne Tordoir. Courtesy
Catwalkpictures, all rights reserved.
MISSONI
Archivio Missoni - Sketch by Brunetta for
Advertising Catalogue F/W 1968. All rights
reserved

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MORE THAN
JUST AN
ARCHIVE

8. EUROPEANAFASHION 8WWW.EUROPEANAFASHION.EU

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10. EUROPEANAFASHION 10WWW.EUROPEANAFASHION.EU

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AND
NOW
WHAT?
CAPSULE
CURATIONS
EDIT-A-THONS
CO-CREATION
WORKSHOPS

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TUMBLR
CAPSULE
CURATIONS

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We’ve set up a direct collaboration
with Wikimedia Chapters in various
European countries
We organised a number of so-called
GLAM-Wiki events across Europe
Setting up a
collaboration
with Wikipedia

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EDIT-A-THON
An edit-a-thon is “a scheduled
time where people edit
Wikipedia together, whether
offline, online, or a mix of
both; typically focused on a
specific topic, such as science
or women's history”
Wikipedia definition

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EDIT-A-THON
• 15 events in 12 countries
• More than 300 new voices
about fashion added in
Wikipedia
• 2000+ digital fashion
objects contributed in
open license to Wikimedia
• More than 40 million views
generated in the last 24
months

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2015 MUSE AWARD

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Workshop #Co-creation. Ideas flow and they’re shared

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31. EUROPEANAFASHION#IDEA scenario
Skills
CO-CREATION made agile - Workshop CC BY-SA

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#IDEA
scenario forecast

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Cutting & pasting “the old way”
Collaborative collage as the seed of a project

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CO-CREATION made agile - Workshop CC BY-SA

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Pitching your project
Go public! And get peer coaching and feedback

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… then moving co-creation to backlogs
Shared task & issues for incremental development

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… the final projects are then published online
And eventually connected to a crowdfunding platform

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.eu>> Methodology, tools, workshop / services, …

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THANK YOU!
facebook.com/EuropeanaFashion/
@EuropeanaFashionOfficial
europeanafashion.tumblr.com
pinterest.com/eurfashion
@EurFashion
linkedin.com/groups/4467515
mrendina@europeanafashion.eu

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CREDITS
SLIDE 1
Ensemble designed by John Galliano for Christian Dior,
a/w 1997 haute couture collection. Courtesy MUDE – Museu
do Design e da Moda, All Rights Reserved
SLIDE 2
‘Ara’ sandal, designed by Roger Vivier, 1968. Courtesy Les
Arts Décoratifs, All Rights Reserved
SLIDE 3
Photograph of a Missoni outfit, Courtesy Missoni Archive,
All Rights Reserved
SLIDE 5-6
• Dress designed by Dries van Noten, s/s 2010. Photo
Stephen Matteus for MoMu. Courtesy MoMu -
ModeMuseum Provincie Antwerpen, All Rights
Reserved
• Archivio Missoni - Sketch by Brunetta for Advertising
Catalogue F/W 1968. All Rights Reserved
• Dinner or casino dress, illustration by Lucien Guy, about
1904. Courtesy Victoria and Albert Museum, CC BY
• Christian Lacroix s/s 1990 couture show, photo by
Etienne Tordoir. Courtesy Catwalkpictures, All Rights
Reserved
• ‘Doulamas’, woman’s coat made of yellow satin, Sifnos,
Greece, 18th century. Collection Peoloponnesian
Folklore Foundation, All Rights Reserved
SLIDE 8
• Fan of painted vellum with pierced and gilded ivory sticks
and guard, Italy, 1740s.. Courtesy Victoria and Albert
Museum, CC BY
• Fan, 1910s. Courtesy Amsterdam Museum, CC0.
• ‘Incroyables et Merveilleuses: Tafel 16: chapeau de paille
d'Italie’, print by Horace Vernet, 1813. Courtesy
Kunstbibliothek, Staatliche Museen zu Berlin, CC BY NC SA
• Evening dress designed by Christian Lacroix, 1995. Courtesy
MUDE - Museu do Design e da Moda, All Rights Reserved
• ‘M.lle Sorel au bal du grand prix', plate by George Barbier,
‘Falbalas et Fanfreluches. Almanach des modes.’, Paris, 1923.
Courtesy Victoria and Albert Museum, CC BY
SLIDE 9
• Thierry Mugler s/s 1981 fashion show, photo by Paul van Riel.
Photo © Paul van Riel / HH
• Drawing by Pedro Rodríguez, ca. 1961. Courtesy Museo del
Traje, All Rights Reserved
• Cloche hat of felt trimmed with ostrich feathers, made for
Liberty and Co. Ltd, London, 1928. Courtesy Victoria and
Albert Museum, CC BY
• Perspex square-shaped eyeglass frames, made by Oliver
Goldsmith Eyewear, 1975. Courtesy Victoria and Albert
Museum, CC BY

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CREDITS
SLIDE 10
• Thierry Mugler s/s 1982 fashion show, photo by Paul van Riel.
Photo © Paul van Riel / HH
• Boot, Roger Vivier, 1987-88. Courtesy Les Arts Décoratifs, All
Rights Reserved
• ‘Vague’ sandal, Roger Vivier, 1995. Courtesy Les Arts
Décoratifs, All Rights Reserved
• Hat, designed by Claude Montana, ca. 1980. Courtesy MUDE -
Museu do Design e da Moda, All Rights >Reserved
• Sketch by Emilio Pucci, ca. 1962. Courtesy Emilio Pucci
Archive, All Rights Reserved