Europeana Fashion project overview @Carare workshop
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Europeana Fashion project overview @Carare workshop
- 1. Europeana Fashion CARARE workshop 24-25 May 2012 Project overview Marco Rendina Fondazione Rinascimento Digitale Co-funded by the EuroSupport pean Connected to Commission within the ICT Policy Programme
- 2. Europeana Fashion in a nutshell The Context the scenario in which the project operates The Consortium the composition of our project consortium Objectives and expected outcomes aims and results of the project …Some fun stuff we’re going to do Wikipedia collaboration and topic & media analysis tool
- 3. The Context The scenario in which the project operates Fashion is an important part of our European Cultural Heritage. A growing interest in Fashion content is developing in a broader audience (not only professionals and domain specialists). Digitisation and on-line access is fundamental in allowing museums and archives to exploit their holdings. But there are still some remaining challenges…
- 4. Challenges and open issues Many Fashion institutions, both public and private, reconsidered the role of their archives as an important resource. This led to new investments in conservation and digitisation of their heritage, but still some issues remains: Scattered access Lack of interoperability Rights issues Lack of exploitation strategies Europeana Fashion @ CARARE workshop Mykonos, 24-25 May 2012
- 5. The Consortium The composition of our project consortium The Europeana Fashion Best Practice Network will encompass 23 partners from 12 European countries, which represent the leading European institutions and collections in the fashion domain.
- 6. The Europeana Fashion Consortium Apart from Fondazione Rinascimento Digitale, which is coordinating the project, the consortium is made of: 20 Content Providers Representing the leading European institutions in the domain, including both private and public archives and museums: - ModeMuseum - Victoria & Albert Museum - KMKG - Netherland Institute for Sound & Vision - Stiftung Preussischer Kulturbesitz - Catwalk Pictures - Stockholms University - Belgrade Museum of Applied Arts - Les Arts Décoratifs - MUDE - Peloponnesian Folklore Foundation - Roger Dean Photography - Emilio Pucci Archive - Pitti Immagine - Centraal Museum Utrecht - Nordiska Museet - Rossimoda Shoe Museum - Museo del Traje - Wien Museum - Archivio Missoni 2 Technical Partners Representing the state-of-the-art in the domain of semantic interoperability and on-line access: - National Technical University of Athens - Internet Architects Europeana Fashion @ CARARE workshop Mykonos, 24-25 May 2012
- 7. The Europeana Fashion Consortium In the consortium there are also: 3 Associated Partners Representing the state-of-the-art in the domain of semantic interoperability and on-line access: - Berg Publishers - Central Museum of Textiles, Lods - Museo Salvatore Ferragamo Europeana Fashion @ CARARE workshop Mykonos, 24-25 May 2012
- 8. Objectives and expected outcomes Aims and results of the project The main objective of the Europeana Fashion Best Practice Network is to build a thematic aggregator on Fashion, putting emphasis on the quality, the variety and granularity of content that will be delivered to Europeana, and producing a significant increase of the fashion related content in it.
- 9. Project Objectives and expected outcomes Europeana Fashion objectives aim to: aggregate 700.000+ digital items of fashion content to Europeana improve interoperability in the fashion community create a specialised access point for fashion content develop case studies for the exploitation of fashion material build consensus and raise awareness on best practices Europeana Fashion @ CARARE workshop Mykonos, 24-25 May 2012
- 10. Some fun stuff we’re going to do…
- 11. Setting up the collaboration with Wikipedia We will set up a direct collaboration with Wikimedia Chapters, the independent organizations founded to support and promote the Wikimedia projects within a specified geographical region. The aim is to invite consortium members to contribute sample content to Wikimedia Commons and subsequently host a number of so-called GLAM-WIKI events
- 12. Europeana Fashion @ CARARE workshop Mykonos, 24-25 May 2012
- 13. Europeana Fashion @ CARARE workshop Mykonos, 24-25 May 2012
- 14. Winter picture of Chiajna Monastery. The monastery is situated on the outskirts of Bucharest, Romania. by Mihai Petre Europeana Fashion @ CARARE workshop Mykonos, 24-25 May 2012
- 15. • dgds Europeana Fashion @ CARARE workshop Mykonos, 24-25 May 2012
- 16. Europeana Fashion @ CARARE workshop Mykonos, 24-25 May 2012
- 17. We plan to host events in 5 countries starting from May 2013.
- 18. Europeana Fashion @ CARARE workshop Mykonos, 24-25 May 2012
- 19. …and now something completely different! Topic and Social media analysis •what we would like to do: • understand how a wide range of media & data sources relate to each other • get a synthesis of meaningful geo-located information • merge these sources to derive insights & analytics •in a nutshell, measure the buzz and aggregate media surrounding interesting topics (codename: Flux of Meme)
- 20. The idea Meme: a postulated unit or element of cultural ideas transmitted from one mind to another through speech or similar phenomena. Zeitgeist: German language expression referring to "the spirit of the times" Semantic Web: an evolving development of the World Wide Web in which the meaning (semantics) of information on the web is defined, making it possible for machines to process it Flux of Meme: analysis of the web Zeitgeist through geo- localized Memes, updated and shared on social media mainly via mobile networks Europeana Fashion @ CARARE workshop Mykonos, 24-25 May 2012
- 21. The Fashion use case • $1,000 billion industry • examples of how social media events affect the real world: • British fashion designers have pound signs in their eyes and ka-chings in their ears http://blogs.ft.com/material-world/2010/11/16/the-royal-engagement-ups-the-fashion • Whatever she [Kate Middleton] is wearing sells out instantly — both in store and online [...] The Kate Effect that her influence has been calculated to be worth an astonishing £2 billion to the British economy http://www.dailymail.co.uk/femail/article-2114694/Kate-Middleton-fashion-The-wome • lack of effective tools for topic & media analysis Europeana Fashion @ CARARE workshop Mykonos, 24-25 May 2012
- 22. The Fashion use case • key technologies: topic extraction and image analysis • input type: blog posts, RSS or Twitter feeds, image databases, etc. • user stereotype: fashionistas / trend/fashion researcher / market • need: analyze online presence and social media buzz related to brands or chosen topics around specific locations, evaluate style trends through image analysis Europeana Fashion @ CARARE workshop Mykonos, 24-25 May 2012
- 23. Algorithm steps 1. fetch data 2. create clusters 3. extract topics 4. analyze stats Europeana Fashion @ CARARE workshop Mykonos, 24-25 May 2012
- 24. The implementation 1. fetch big data: tweets, google+, blogs, images & videos. all data is sanitized and stored 2. enrich data crawling the web to find correlations from additional sources (e.g. related twitter profiles, instagram, pinterest, public facebook timelines, news, etc.) 3. create geo-located clusters and time series from the mash-up of data sources 4. extract topics, entities (i.e. brands, organizations, names, etc.), locations and image similarities using machine learning models (Named Entity Detection, Latent Dirichlet Allocation, ...) and Scale Invariant Feature Transform (SIFT) for feature detection 5. aggregate & synthesize data for final presentation Europeana Fashion @ CARARE workshop Mykonos, 24-25 May 2012
- 25. 1. content crawled from the internet is sent to storage & analyze engine 2. unstructured data is extracted from content and stored for further inference 4. users can access analytics data through rich media query systems 3. data is semantically enriched with additional sources Europeana Fashion @ CARARE workshop Mykonos, 24-25 May 2012
- 26. or simply browse clusters’ content to search for image similarity, brand, analyze trends through their images & year & season, free text social media buzz advanced search shows clever fields, not only the usual suspects
- 27. Thank you for your attention! Contact me at rendina@rinascimento-digitale.it or follow me @mrendina Connected to Co-funded by the European Commission within the ICT Policy Support Programme
Editor's Notes
- [ Scattered access ] Access to fashion digital collections is often “on-site” only. Databases are usually kept locally in closed systems, and even if they’re on-line, there are no integrated access points. [ Lack of interoperability ] There are no common metadata standards to properly describe Fashion objects. And institutions haven’t implemented protocols to exchange data and to offer integrated access to their users. Interoperability at the semantic level is also lacking. [ Rights issues ] Different IPR legislations in different countries across Europe and worldwide, and increased expectations regarding access to digital content by the public made rights issues an important point to tackle when offering access to digital collections. [ Lack of exploitation strategies ] There are few case studies regarding possible ways of exploitation of Fashion digital content for academic and scholarly access and for the creative industry at large.
- With the ambition to address all these issues we setup a consortium made of 23 partners from 12 European countries…, which aims at building a thematic fashion aggregator.
- Fashion content in fact is currently not well represented there, despite fashion is a popular theme that potentially could attract a large audience. So building such an aggregator will represent a great value for Europeana itself but also for the fashion community, allowing to establish best practices, tools and solutions for accessing and integrating heterogeneous content in the fashion domain. Europeana Fashion addresses the ICT PSP Objective 2.1 “Aggregating content for Europeana”.
- Gathering and harmonising fashion digital content coming form the most important European fashion collections (both public and private). (of content holders) Developing and promoting a common metadata model for fashion content, based on the EDM, and developing also tools for semantic interoperability like the Fashion Thesaurus. Setting up the Europeana Fashion portal, that will offer an integrated access to all the aggregated fashion collections, offering to users added value services. (on-line) Stimulating synergies between fashion content holders and the creative community for the reuse of on-line fashion content (starting also a specific collaboration with the Wikipedia community). In the fashion community on digitisation, IPR issues and interoperability, with the aim also to attract new fashion content providers in the BPN.
- Since we are aggregating a huge amount of interesting fashion content, we would like to relate it with the outside world of the web and offer something to users that allows them and us to better exploit pur aggregated content.
- This idea can be applied in different domains, but in fashion makes much more sense…