The European Fashion Heritage Association is a non-profit organization established in 2014 to aggregate and promote online access to European fashion heritage held by museums, archives, and creative industries. It brings together large national museums and small private collections through its Europeana Fashion portal. The Association engages in activities like curating collections on Tumblr, organizing edit-a-thons to contribute to Wikipedia, and workshops for co-creating new projects that celebrate European fashion history and culture.

1. EUROPEANA
FASHION
Europe’s Fashion Heritage online
Marco Rendina
European Fashion
Heritage Association
Managing Director
m.rendina@fashionheritage.eu
#eurfashion

2. WHO WE
ARE
The European Fashion Heritage
Association is a non-profit organisation
established in 2014 in order to bring
together and engage fashion
institutions (both GLAMs and creative
industries) in the valorisation and
exploitation of fashion heritage online.

3. § Aggregate,
§ Build
§ Develop new ideas and
OUR VALUE
PROPOSITION
OUR
ACTIVITIES

4. WHO’S ON
BOARD?
OUR SUPPORTING MEMBERS

5. WHO’S ON
BOARD?
OUR SUPPORTING MEMBERS

6. Europeana Fashion puts
together big national
museums and small
private ones, corporate
archives and archives of
fashion photographers.
WHO’S ON
BOARD?
OUR SUPPORTING MEMBERS
PELOPONNESIAN FOLKLORE
FOUDATION
“Doulamas”, woman’s coat made of yellow
satin, Sifnos, Greece, 18th century. Collection
Peoloponnesian Folklore Foundation, all rights
reserved
MOMU
Dress designed by Dries van Noten, s/s 2010.
Photo Stephen Matteus for MoMu. Courtesy
MoMu - ModeMuseum Provincie Antwerpen,
all rights reserved.
V&A
Dinner or casino dress, illustration by Lucien
Guy, about 1904. Courtesy Victoria and Albert
Museum, CC BY

7. Europeana Fashion puts
together big national
museums and small
private ones, corporate
archives and archives of
fashion photographers.
WHO’S ON
BOARD?
OUR SUPPORTING MEMBERS
CATWALK PICTURES
Christian Lacroix s/s 1990 couture show,
photo by Etienne Tordoir. Courtesy
Catwalkpictures, all rights reserved.
MISSONI
Archivio Missoni - Sketch by Brunetta for
Advertising Catalogue F/W 1968. All rights
reserved

8. MORE THAN
JUST AN
ARCHIVE

9. 85WWW.EUROPEANAFASHION.EU

11. 87WWW.EUROPEANAFASHION.EU

16. AND
NOW
WHAT?
CAPSULE
CURATIONS
EDIT-A-THONS
CO-CREATION
WORKSHOPS

17. TUMBLR
CAPSULE
CURATIONS

18. 94

19. 95

20. 96

21. 97

22. 98

23. 99

24. 100

25. 101

26. We’ve set up a direct collaboration
with Wikimedia Chapters in various
European countries
We organised a number of so-called
GLAM-Wiki events across Europe
Setting up a
collaboration
with Wikipedia

27. EDIT-A-THON
An edit-a-thon is “a scheduled
time where people edit
Wikipedia together, whether
offline, online, or a mix of
both; typically focused on a
specific topic, such as science
or women's history”
Wikipedia definition

28. EDIT-A-THON
• 15 events in 12 countries
• More than 300 new voices
about fashion added in
Wikipedia
• 2000+ digital fashion
objects contributed in
open license to Wikimedia
• More than 40 million views
generated in the last 24
months

29. 2015 MUSE AWARD

30. Workshop #Co-creation. Ideas flow and they’re shared

32. Cutting & pasting “the old way”
Collaborative collage as the seed of a project

33. CO-CREATION made agile - Workshop CC BY-SA

34. Pitching your project
Go public! And get peer coaching and feedback

35. … the final projects are then published online
And eventually connected to a crowdfunding platform

36. .eu>> Methodology, tools, workshop / services, …

37. Digital
Transformation
• Annual International
conference
• Capacity building
workshops
• Showcase good practices
• Engage partners in
research and innovation
projects

38. THANK YOU!
facebook.com/EurFashion/
@EurFashionHeritage
eurfashion.tumblr.com
pinterest.com/eurfashion
@EurFashion
linkedin.com/company/eurfashion