Intro to social media for the mastermind group 1 2011
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Mastermind Group 2011
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Intro to social media for the mastermind group 1 2011
- 1. Maury Rogow www.ripmediagroup.com 1 Master Mind 2011 Social Media Marketing
- 2. What do these films have in common?
- 5. Why is it important?
- 7. Right way vs. Wrong way
- 8. Hints and Tips3 Agenda
- 11. Development
- 12. 4-10 years
- 13. Producer fee
- 14. Lack of control
- 15. Self Developed
- 18. District 9
- 19. Fede Alvarez
- 20. S*#t My Dad Says – TV
- 21. Leverage - TV5
- 23. Writers
- 24. Directors
- 25. Actors
- 26. Producers
- 29. High return
- 30. Build and measure your base
- 31. most focused population segment
- 33. fastest growing audience in historyIn 2009, social media traffic and messaging eclipsed email messaging. It was the first time ever that any communication has surpassed email since we've been communicating on the web. In 2010, there were more searches on Facebook than Google.
- 34. 8 Where do I start?
- 35. Your Roadmap Locate Listen Interact Influence Give me a place to stand on, and I will move the Earth. - Archimedes
- 37. Support the Launch of the initiative throughout
- 38. Street team
- 39. PR
- 40. Print
- 41. Commit time & build a repeatable workflow
- 42. Have regular team meetings
- 43. share experiences, refine talking points
- 44. This is a mid/long term process
- 45. Be prepared for negative feedback
- 47. 12 Jumpstart your media wildfire
- 48. 13 Press Release Multiple articles written Many reviews Multiple opinions PRWeb PitchEngine PR Newswire PR / agent / The Wire Press Release
- 49. 14 Social Sites
- 50. 15 Tagging
- 51. 16 Forums
- 53. 18 Blogs
- 54. 19 Gaming Take the cash, leave the cannoli. You talkin to me!? Not worth my time. The Underboss The Consigliore The Mob Boss Return the wallet. Return it to the cashier. The Prosecutor The Mentor The Mob Boss The Consigliore The Underboss The Mentor The Prosecutor
- 58. 22 Start Your Media Wildfire! Maury Rogow 323.963.3050 www.ripmediagroup.com
- 60. Generate 80k in new income – Inside Entertainment preferred
- 61. Bus Dev
- 62. Sales
- 63. Producer
- 64. Speak Spanish at 2nd grade level
- 65. Visit one new countryMaury Rogow
Editor's Notes
- What words do you think of when I say Social Media?FB - Twitter - BlogsI’m going to show you how using those mediums can Save the Life of you’re your Film.
- These are the lottery winners – but there are examples all over the place of winners – A director in this room BEDROOMS – Showtime movie deal and premier at LALIFFWitness Insecurity is being rolled in with SMM strategy
- Social Media is the fastest growing and MOST TRANSFORMATIONAL technology and tool – EVERMore than Tv, Radio, and the Internet itself…Harness its opportunity to power your film or businessParanormal: As a percentage – Eventful.com- Make opening an event – create a Defining event – power to the people – In treatment – TV from Israel
- What are some common Issues for a Film Maker?Success of an indie film requires a cost effective, integrated, transmedia marketing approach in order to build awareness, knowledge and engagement and ultimately sales. Online social media has tremendous potential in this area.
- Changing model:The people who watch movies are also the ones tuned into social mediaAccording to the Stradella Road Moviegoers 2010 project, 86% of moviegoers go online at least once per day and spend more time online than watching TV. 73% have created their own social media networking profile*Low Cost, High return, measurable and quickly adaptable - not like a billboard on the street or a magazine ad
- Blurry
- Start building your wildfireFind your audience, engage and build a rlationship – share info and suggest a productStrategy –Convey insights, a conversation – NEVER Sell or say watch my film – Be an expert, deliver interesting points…Locate:Find your targetsPresent your findings to investors, distoSearch toolsAlexaGoogle SEO Listen – yext, Interact – Twitter, FB, BlogsInfluenceMeasure !!!!Define goals and objectivesSelect measures and metricsTarget data sourcesLeverage social analytics methodsDeliver the insights and storytelling
- Means to you:2 way interaction, attracts visitors, Get and Retain visitorsWhats up today? Stickiness, ConversationCompelling, interesting event – you capture them in Act 1 – need to here too____Build your audience85% of phones sold in 2011 will have a browser – Fortune Mag: Consumer Electronics AssocDynamic - Splash pages – One example of how this builds is FB like-
- Who is going to write, or find articles to repurpose?
- Mafia wars, farmville,
- Your IP is worth how much -
- Best transitionsRippleHoneycombVortexShredswitchflipGallery for multipleCube is coolFerris wheel if continuous play is like star wars introFly through is decent effectUncover coverCheckerboard
- Best transitionsRippleHoneycombVortexShredswitchflipGallery for multipleCube is coolFerris wheel if continuous play is like star wars introFly through is decent effectUncover coverCheckerboard