This document provides a summary of a seminar about financing and distributing films in the digital age. It discusses how the old model of film production and distribution is dependent on others for a single film over many years, while the new model allows for being self-developed and building an audience-artist-brand relationship through engagement on sites like Facebook and YouTube. It provides tips on tools to measure engagement and growth like Facebook ads, Google analytics, and free or low-cost software. Lastly, it briefly discusses opportunities in mobile, location-based services, and platforms like Google TV and Intel Smart TV.

1. From Inception to Distribution Selected Slides
Finance & Sell Your Film
in the Digital Age

2. Comments
 This is an abbreviate and select version of what you saw at the seminar
Saturday.
 The information in these slides are for you and you only. Please do not share
this confidential information. If you would like to share the information,
send me the email address and name of the person and I will open access for
them.

3. What do these films have in common?

4. Old model
 Dependent on others
 One Way Communication
 Single film
 4-10 years
 Producer fee and dismissed
 You – middle man – audience
 Festival entries = Sales /
Distribution Rep
4

5. “To buy my movies
HONK YOUR HORN
NOW”
5

6. New model
 Self Developed
 Interdependent
 Build Pre/ Post Production
 Audience – Artist - Brand:
 Paranormal Activity
 District 9
 Fede Álvarez
 S*#t My Dad Says
 Leverage - TV
Listen, Interact, Influence
6

7. Where do I start?
Your Roadmap:
 Locate
 Listen
 Interact
Influence
Give me a place to stand on, and I will
 move the Earth. - Archimedes

8. “Data is the New Oil”
- Michael Palmer, 2006
Summerland, California (Santa Barbara County), before 1906

9.  Volume
 Topics
 Type
 Reach
 Sentiment
 Opinion
 Influence

10. Start your media Wildfire
 Your website is a small a part of the process
In Web 2.0 everything interacts and builds
10

11. Jumpstart your media Wildfire
Courtesy of Maury Rogow
www.Ripmediagroup.com
11

12. You can not manage, if you cant measure
1. Facebook Ads
2. Google Adwords
3. Google Analytics
4. Google Webmaster
12

14. Tools you didn’t know were almost free
 Back up your data AUTOMATICALLY
 Drop Box http://bit.ly/9Lg8ZD
 Wordpress
 Email auto responders and forms:
 Aweber
 Constant contact
 mailchimp
 blueskyfactory
 Youropenbook.com Facebook helps you connect and share with the people in your
life. Whether you want to or not.

15. Search Shortcuts
 For phrases, use: quotation marks: “ “
 Either/or, use: OR
 Synonyms, use: Tilde: ~ (Above Tab)
 Grouping, use: Parentheses: ( )
 Wayback Machine: http://snipurl.com/75p5
 Babel Fish Translation: http://snurl.com/6t2q
 Facebook search: YourOpenBook.com
◦ http://youropenbook.org/

16. An Open Book – Your life on Facebook

17. Search Shortcuts
 Library Databases: LAPL (www.lapl.org)
◦ ReferenceUSA – Business Directory
◦ Infotrac (Gale & Predicasts PROMPT) & Proquest
 Like LexisNexis, but Free
 Gale Goliath-Int’l.: http://snipurl.com/1u4gr
Partially free
 www.corporateinformation.com
 Highbeam: www.highbeam.com (free or
Subscription)
 Hoovers (free version: www.hoovers.com/free/)
 Invest in Companies (buy one share…)

18. Brainstorm
http://www.mindmeister.com
Real-time Brainstorming. Simultaneously work
Mind with colleagues on the same map real time.
http://www.mindmeister.com
Meister
18

19. Mention Map – Visual Tracking

20. Free or near free tools you will love
 Google Docs - http://bit.ly/doUABm
 DropBox - http://bit.ly/9Lg8ZD
 xMarks – sync your bookmarks and favorites
 Zoho – CRM and much more
 Skype – Free calls, and screen sharing
 Hootsuite – Twitter made easy
 Tweetdeck – Twitter made easier!
 Alexa – Ranking of any website
 Google Keywords -
 Google Analytics
 Google Webmaster Tools
 LinkedIn – Social Network for professionals

21.  Mobile
 Location based services
 Smart TV

22. Google TV and Intel Smart TV
Search across TV, Web, and Apps
Home page with favorite TV channels,
Youtube, web pages
Share and converse
“Media Stacking”
Optimize now, the change is occurring,