3. BACKGROUND
One of the strongest trends today is Pakistan’s' desire
for comfort. Whether it's manifesting in the boom in
home redecorating or the growing interest in home
cooking, its clear consumers are looking for things that
feel safe, familiar, and happy. Ice cream fits nicely with
this desire for comfort. "Everybody loves ice cream,"
points out by a local, publisher of The National Survey,
a retail ice cream trade publication. "People have
good memories related to it, like walking to the local
store as a kid on a hot summer day to get ice cream."
4. OBJECTIVES
The overall objectives of this project are to
provide quality ice cream and an excellent seating
space to our customers. Our objectives include
the capturing of largest market share of the ice
cream market in Lahore through customer loyalty.
5. Deliverables
Market Survey
Administration
Human Resource Management
Supply chain Management
Marketing Campaign
Production
6. Benefits
Food industry has special Tax Rebate
This is the 12 months running business
Raw material is easily available through out the country
and through out the year
After capturing the market, the rate of return can be
increased
This business has greater rate of return as compared with
the other business.
7. RESOURCE SKILLS REQUIRED
Marketing Personnel
Production Personnel
Sales and Services Personnel
HR people
Finance Department
9. No seating space for the customers
No specialization in the Particular ice cream field
They are not targeting the youth
Less number of Branches
Poor packing
Very poor customer services
No home delivery facilities
Poor locations
No family and children entertainment things
Unhygienic ice cream
10. Vanilla
All Nut Flavours
Chocolate
All Fruit flavours
Neapolitan
Cookies and bakery
Chocolate Chip
Candy Flavours
Mint chocolate chip
Coffee
Extreme flavours
11.
12.
13.
14. Muslim Town, Ferozpur Road
Main Boulevard Gulbarg
Moon Market Allama Iqbal Town
Mall Road near Food Street Anarkali
15. Poor understanding of market dynamics
Customer behaviours to buy foreign goods.
Inadequate infrastructure.
Shrinking market because of foreign competitors.
Future trends of the Market and customers
Financial and political health of the country
16. Cost of organization
Control composition and Distribution
Hygiene and labeling requirements
Amended govern health and the production of milk
and cheese
Dairy Products (Hygiene)
Awareness among the people
High initial capital requirements
17. Pakistan Standards and Quality Control Authority
Act
The Pure Food Ordinance, 1960
Pakistan Hotels and Restaurant Act, 1976
Specifications of Ministry of Food
Attestation from the Bauru of Food and Nutrition
Consumer Rights Commission of Pakistan
The Cantonment Pure Food Act, 1966
18. Building Renovation Rs. 6,000,000
Building Rent Rs. 4,800,000
Furniture and Fixture Rs. 6,500,000
Freezing equipments Rs. 4,000,000
Air Conditions Rs. 5,000,000
Salaries Rs. 6,720,000
Machinery Rs. 8,000,000
Catering Rs. 0500,000
*Electricity Charges Rs. 1,440,000
*Water Bills Rs. 0100,000
*Gas Consumption Rs. 0200,000
*Telephone bills Rs. 0240,000
Advertising Expenses Rs. 1,000,000
Building Supplies Rs. 0500,000
Total Fixed cost during first year = Rs. 50,000,000
Working Capital for First Year = Rs. 15,000,000
Total Capital required for 1 st year = Rs 60,000,000
20. Initial Investment Rs. 60 Million
Debt/Equity Ratio 2:3
Expected Pay Back Period is 5 years
Return on Investment =25%
Return on Equity =30%
Working capital Requirements =Rs. 15 Million
Expected Growth Rate = 9-10% p.a.
