Go Digital Integrating Twitter Into Black Berry Smart Phone (Revision.1.1)
1. Integrating Twitter and the BlackBerry Smartphone
Mr.Shadeed Eleazer MCTS
Tutorial Table of Contents
2. Introduction 3
What is Twitter? 4
What is BlackBerry technology? 4
Twitter/BlackBerry integration benefits 5
“Google Me” Terms 6
Step-by-step configuration 7-8
About the Author: Mr.Shadeed 9
Authored by: Mr.Shadeed Eleazer , New Media Strategies Page 2
Integrating Twitter and the BlackBerry SmartPhone
www.twitter.com/mrshadeed
3. This is Mr. Go Digital with yet another practical tutorial leveraging
technology to make everyday life easier.
In this example we will be integrating the micro-blogging phenomenon
known as Twitter into our
day-to-day communications through our BlackBerry Smart Phone device.
This tutorial was accomplished using the following resources:
Blackberry 8800
Internet Access (Web Browser)
Active T-Mobile Account
Active Twitter Profile
Overview
This is Twitter.
URL: http://www.twitter.com
Authored by: Mr.Shadeed, New Media Strategies Page 3
Integrating Twitter and the BlackBerry SmartPhone
www.twitter.com/mrshadeed
What is Twitter?
4. Twitter is a social networking service that allows users/members to send
text-based messages up to 140 characters in length.
This is known as micro-blogging.
Updates are displayed via the user's profile page and delivered to users who
elect to “follow” the sender’s updates.
The sender has the option to enable a public-facing account (open to
everyone) or restrict the delivery to his or her circle of friends
Users can opt to receive routine updates via SMS, RSS, the Twitter site,
Facebook, or via email.
What is BlackBerry technology?
BlackBerry is a handheld Personal Digital Assistant (PDA) introduced to the
market in 1997 known primarily for its wireless email capabilities.
BlackBerry can also provide the user with access to the Internet, as well as
maintain an internal address book,
Advanced configurations include utilization as a pager device, serve as a
modem for a laptop, and Global Positioning System (GPS).
BlackBerry has infiltrated the commercial and government sectors largely
due to integrate with Microsoft Exchange Server and its ability to store and
forward internal Outlook accounts. This trend has solidified the rise of the
telecommuter/mobile working sector of the world’s population. BlackBerry
is designed by a company known as Research In Motion.
Authored by: Mr.Shadeed Eleazer, New Media Strategies Page 4
Integrating Twitter and the BlackBerry SmartPhone
www.twitter.com/mrshadeed
What benefits would integrating Twitter into my BlackBerry messages
deliver?
5. Provides “Passive Invite to Your Twitter Page”
For many BlackBerry users, it is their primary means of communicating
messages.
Integrating Twitter into those messages will provide a “point-of-entry” for
your friends and contacts
to access your account “passively”.
Consider it a friendly reminder with each message that is sent via
BlackBerry.
Increase Memberships/Sales targets
Twitter can be used for many purposes from “announcing” breaking news
for media outlets to
Black Friday sales after Thanksgiving for Retail businesses. If you are
armed with a solid
email collection system, proper usage of Twitter will increase sales due to its
ability to utilize
SMS to reach users on their cell phones.
Eliminates “Annoying” Invite Messages
Due to the rampant mis-use of email marketing, many people are beginning
to ignore emails that they didn’t necessarily
opt to receive. Consider email blasts to be the new door-to-door salesman of
the modern era.
Adds customization to your BlackBerry Messages
Eliminates the boring and cliché “Sent via BlackBerry” tagline
Authored by: Mr.Shadeed Eleazer, New Media Strategies Page 5
Integrating Twitter and the BlackBerry SmartPhone
www.twitter.com/mrshadeed
“Google Me” Terms
Do your homework on the following technologies. They are completely
changing the way information
Is dispersed throughout the world.
6. RSS
SMS
For this example, we’ll be configuring Twitter integration into a standard T-
Mobile BlackBerry account.
The screenshot below is a display of my personal twitter page.
www.twitter.com/mrshadeed
Authored by: Mr.Shadeed Eleazer, MCTS New Media Strategies Page 6
Integrating Twitter and the BlackBerry SmartPhone
www.twitter.com/mrshadeed
Step-by-Step Configuration
Log-in to your cell phone carrier.
After logging in, scroll down to select Set Up BlackBerry E-mail
7. Select Edit next to the Email account.
Highlight the text in your Signature text box titled Sent via BlackBerry from
T-Mobile
Authored by: Mr.Shadeed Eleazer, MCTS New Media Strategies Page 7
Integrating Twitter and the BlackBerry SmartPhone
www.twitter.com/mrshadeed
8. In this example I added a brief statement and the link to my twitter page.
Join the Digital Technology Revolution on Twitter at:
http://www.twitter.com/mrshadeed
Final Testing
When I send a loopback test (email myself), it will display my new signature
at the bottom.
Authored by: Mr.Shadeed Eleazer, MCTS New Media Strategies Page 8
Integrating Twitter and the BlackBerry SmartPhone
www.twitter.com/mrshadeed
9. About The Author: Mr.Shadeed
I am a Microsoft Certified Technology Specialist and New Media Architect
which means I spend the majority of my time testing and evaluating
cutting-edge advances in technology and design digital marketing strategies
for corporate entities ranging from large non-profits to entertainment
industry clients seeking to leverage technology to enhance their brand
awareness within specified targeted markets.
I am also a Digital Technology columnist on several websites and radio
personality.
I am the Program Director of the world’s first Digital A&R: Indie Planet
Television: www.theindieplanet.com
VP of Information Technology for Rock N Roll Television.
www.myspace.com/rnrtv
Senior Editor Deviate Publishing, Atlanta, GA.
For targeted lectures and technology demonstrations for your business:
emgprmail@gmail.com
Free Tip: Lectures geared towards the youth and for non-profits and charity
always receive Top-Priority.
For additional digital technology questions, email
askmrshadeed@gmail.com
For Daily Digital Updates: http://twitter.com/mrshadeed
To listen and view Mr.Shadeed’s Radio and TV appearances
http://newdigitalpress.podomatic.com
Authored by: Mr.Shadeed Eleazer, MCTS New Media Strategies Page 9
Integrating Twitter and the BlackBerry SmartPhone
www.twitter.com/mrshadeed