In my workshops and lectures, the #1 concept that I introduce is the idea that Microsoft LinkedIn is a search engine. Search Engine Optimization (SEO) on LinkedIn is the #1 underutilized strategy for success. Utilize the strategies in this mini report to improve your Search Engine Optimization within your Microsoft LinkedIn profile.

1. Improving Your LinkedIn Pro le Using
SEO Fundamentals
Published by: Managed Path Solutions
LinkedIn
Fundamentals
Series

2. Improving Your LinkedIn Profile Using SEO Fundamentals
Do you utilize LinkedIn and understand its importance but want a clear idea of how to
achieve massive results to boost your opportunities?
Keep reading as I outline easy to follow strategies for LinkedIn success.
In my workshops and lectures, the #1 concept that I introduce is the idea that LinkedIn is
a search engine. Search Engine Optimization (SEO) on LinkedIn is the #1 underutilized
strategy for success.
The value of optimizing your LinkedIn pro le is a no-brainer. Below are 3 reasons:
1.)Unmatched access to decision makers
2.)LinkedIn is rapidly becoming the default location to nd new opportunities
3.)Decision makers utilize LinkedIn when making business and hiring decisions for
personnel
LinkedIn has a unique position of being the most powerful online platform for Business-
to-Business companies. Simply optimizing your pro le using the right keywords and
activities will quickly increase your visibility.
Optimize Your Headline:
Your LinkedIn Headline section is 120 characters of keyword gold. Be sure to include:
Published by: Managed Path Solutions

3. Improving Your LinkedIn Profile Using SEO Fundamentals
1.)Your keyword related to your primary title
Optimize Your Experience Section:
Your experience section is not to written in resume-style format. Use a conversational
style of writing. Be sure to include keywords in the Job title and especially within the
description of each position.
Published by: Managed Path Solutions

4. Improving Your LinkedIn Profile Using SEO Fundamentals
Join LinkedIn Groups that are Related to Your
Keywords
LinkedIn Groups are one of the more powerful features of the platform. Groups are still a
proven way to build relationships and raise your Social Selling Index score.
LinkedIn search has a lter that allows you to target groups. Make a list of the last 3
positions that you've worked or your current aspirational specialty and do a keyword
search for groups as listed in the screenshot above this section.
Published by: Managed Path Solutions

5. Improving Your LinkedIn Profile Using SEO Fundamentals
Posting relevant content and engaging (like, share, commenting) on posts withing
groups will rapidly boost your success on LinkedIn.
For best results, ll out your entire pro le and include relevant keywords in a tasteful
manner. Keyword stuf ng is considered bad etiquette when building your pro le.
Shadeed Eleazer is a Small Business Collaboration Expert and travels planet Earth
educating business owners on the power of LinkedIn for Social Selling. Learn how to
build the perfect LinkedIn pro le by joining his LinkedIn Power Pro le email list.
Need a roadmap developing your LinkedIn pro le?
Access the LinkedIn Magnetic Pro le training and receive step-by-step guidance to
improve your pro le according to best practices.
Published by: Managed Path Solutions