Personal Branding Live Implementation Workshop is a step-by-step walkthrough of how to package your knowledge, skills, and abilities into a clear message that enables each attendee to harness and leverage their influence to support and champion causes that matter to each attendee.
Text PERSONALBRAND to 44222 to receive the free audio download: 3 Personal Branding Tips to Supercharge Your Career in 2016.
3. BASIC RULESTO MAXIMIZE GREATNESS
Collaborative learning environment. Not a monologue
We are all superior in some aspect. Leave your ego at the door
You must interact with and provide feedback to your peers
You are welcome to take phone calls….outside of the room
You are encouraged to ask questions
Your peers may answer questions
You are allowed to network & exchange info
4. WORKSHOP GOALS
Redefine your idea of the Power you hold
Reshape your value to the marketplace
Deliver resources to shorten your learning curve
5. PERSONAL BRANDING MASTERMIND
• Fastest growing Personal Branding group on the East
Coast
• #1 Personal Branding Group in Baltimore
• Meet 2 times per month
• Workshops every 4-6 weeks
• Annual Personal Branding conference
• 2 Day Retreat
6. WHY BUILD A PERSONAL BRAND?
You have a right to be happy at your given career path
Unhappiness in your career is a cancer of the heart, mind, and soul
Job unhappiness can take years off of your life expectancy
70% of Recruiters and are searching for you on Google before an interview
Hiring Managers are searching for your Facebook profiles
7. WHY BUILD A PERSONAL BRAND?
When I search your name for business or career, what will I find?
9. INTRODUCTIONS
Tell us about yourself
Name
1 Interesting fact about yourself
Your #1 challenge in building your Brand
10. SHARPENINGYOUR ELEVATOR PITCH
Why is the elevator pitch important?
What if you’re talented at many things?
How long should my pitch be?
Interaction:Your Elevator Pitch
(10 minutes)
11. WHAT ISYOUR HERO STORY?
Every brand has a story. Let’s define yours.
1.) List your greatest achievement
2.) List 3 major sacrifices that you had to make
3.) List your lowest point in the journey
4.) List what you’ve become as a result of the achievement
5.) List your “Humble Beginnings”
12. YOUR PERSONAL BRAND…IS PERSONAL
Great Personal Brands reflect PersonalValues in everything they do
Great Personal Brands know what they stand for
Great Personal Brands know what they will *NOT * tolerate
KeyTakeaway:
Great Personal Brands have a strong self awareness
Why is this important?
13. YOUR PERSONAL BRAND…IS PERSONAL
What is Public information vs. Private information
What are you willing to share?
How do you handle personal crisis?
Rants vs. Bringing Awareness
14. YOUR PERSONAL BRAND & LOVE
Communication
Expectations
Priorities
MakingTime
15. YOUR PERSONAL BRAND & FAMILY
Involve your children in your Personal Brand tasks
Invite your family to your presentations and public events
Make your success a family celebration
Make it “a family affair”
16. ESTABLISHINGYOURTEAM
A Personal Brand leads with an individual but is bolstered by a team
The biggest mistake is operating like: “The One Person Army”
Until you can work with the best you can afford, you work with what you have
Hiring vs. Family
Do you pay vs. barter system
Defining your organization
Worksheet Exercise
17. MOBILE WEB OPTIONS
Mobile version of site
Dynamic serving of web content
Responsive design
20. FINALTHOUGHTS
Fill out assessment
Video or Audio testimonial
Tell a friend using hashtag: #iamabrandlive
21. 2016 PERSONAL BRANDING WORKSHOP
Personal Branding Live! Presents:Your BestYear Ever
Saturday, January 2nd, 2016
Towson Sheraton North
1:15pm – 5:30pm
Vision Boarding for a successful 2016
Prosperity Mindset
Building a Powerful Social Circle
Healthy Mindset