Primary audience knows background. However, might be interested to know outside perspective, play video.
Current Challenge According to the opening paragraph of your first joint press release …… improve the live entertainment experience and drive major innovations in ticketing technology, marketing and service. We believe that the challenge you face now is to live up to those promises and to convince everyone, not only with words, but with real actions, and not just to your shareholders, that this is true. Long Process Contrary to your expectation that the merger would be completed in less than six months, it took one year from your first mention of the merger until the date the merger was completed. You spent an enormous amount of effort making your arguments to convince the regulatory agencies that the merger would not monopolize the music industry. However, even though the Department of Justice did approve the merger, they continue to watch for any negative impact the combined company may have on the music industry. Rosie will have more detail on that later as well.
We advise mid- to large- size clients on effective communication regarding mergers and acquisitions, downsizing, restructuring, etc We have thoroughly researched the merger of Live Nation and Ticketmaster forming Live Nation Entertainment. The focus of our research is to suggest to you how you can further enhance your communications efforts to elicit widespread support from fans, artists, venues, agents and other business partners. We believe that after implementing the suggested recommendations, your company will solidify its reputation as the most respected and frequently used ticketing and event promoter in the world. Now Rosie will go into some detail on the issues we found while performing your audit
Thank you Yoni for that introduction and for outlining our recommendations. Now, for the question some of you want to hear answered, ‘how do YOU benefit?” Well, we can look at that question in two ways. First, if we take the direct meaning of you as you the shareholder, that question is quickly answered by a parallel correlation which is as Live Nation Entertainment prospers, so will the leaders, you. Now what if we take the indirect meaning of you as meaning Live Nation Entertainment? Well, we can promise you that with our direction, lead, and support Live Nation Entertainment will have not only increased support, but also improved social worth and sales. Therefore, let’s go into detail on each benefit.
Support: As Rosie pointed out earlier LNE doesn’t have the greatest reputation. So, we will turn those wild and unruly comments, that you may have heard or seen on the streets, into prosperous accolades by developing and solidifying your relationship with others to gain support . We will also turn those rude t-shirt comments into a positive t-shirt marketing tool t hrough improving communication between the company and the parties opposing the merger. Now, what about social worth?
Social Worth: Well, we are looking promoting acceptance and trust from interested parties working alongside LNE, with LNE, or even against LNE by increasing the transparency of the company’s actions. Once we gain the acceptance from our cohorts, our social worth increases. Another parallel correlation. Once outside parties are able to openly address their concerns directly to LNE, we will have the knowledge to better focus our efforts and to reach a wider public through our actions. Now, indirectly, all of these benefits deals with sales too.
Increased sales: So, explaining the increase in sales is a little redundant, but, hey, redundancy provides good repetition. With our work, you are guaranteed Azoff’s triple sales deal. Not only will our work improve your public image by increasing support and social worth it will increase the sales through good comments, indirect marketing, acceptance, public awareness, and much more for your company that we can’t cover in such a short PowerPoint. So, despite how well Live Nation Entertainment has handled communicating the effects and implications of its merger, it should take our recommended additional steps to ensure that all interested parties approve of the merger on all levels. Has anyone heard of the quote, “with great responsibility, comes great power. Did anyone catch that. I said it backwards. With great power, comes great responsibility.” Well, either way, you have gained great power with this merger and you have the great responsibility to keep your clients happy. All of them, even the ones you don’t know yet. As Mr. Azoff has been quoted saying, “With this merger we’re going to form new businesses through e-commerce.” We want to help you form the new e-commerce businesses. We don’t want to let you take back ground that you have laid out for your clients. The future of not only this new company, but also of the entire Music Industry is riding on this merger. Go ahead, sign up with us, and we can help you get there.
As you can guess, that is the first step of our summary. We provided background on our company, so you can hire us as your communication specialist to improve LNE’s public image. After that we can begin notifying you of current issues and providing your our recommendations. Immediately, we can start implementing our 5 step program. Or we can customize the implementation to address the steps you are willing to take. You won’t be disappointed by choosing Y-Mor because as you have just heard improving your public image increases the public’s awareness of your business, increases the trust in future clients by giving transparency to your ethics, and overall the bottom-line improves your sales. Like our slogan states: By Our Powers Combined, Y-Mor Gives You more . Now, with that slogan in mind, I’ll leave this up for you to look at while we take questions, clarifications, and/or comments on how we can provide more.
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