30 inShare 170 1 1 Comment Blog mainpage Previous article Next article New Whitepaper: Christmas Email Marketing Recipes 2013 October 18, 2013 by GetResponse social Christmas season is a time of the year when companies scale up the volume of their newsletters to maximize sales. To help you get the highest conversions possible and make your email campaigns more effective than ever, we prepared a special whitepaper: Christmas Email Marketing Recipes Christmas Email Marketing Recipes Our comprehensive guide covers a number of aspects you should pay attention to: When to start your Christmas campaign Which holiday dates to focus on (apart from Christmas Day, of course!) Inspirational ideas and guidelines for Christmas email campaigns A lookbook including amazing-looking email templates to try out . .. To make your email campaigns stand out in the high-volume newsletter traffic of the season, go back to reports from previous years and find the strongest and weakest points of your campaigns. Get started by noting your best practices . . . and learning from your mistakes. What to do next? Get inspired by our guide and watch your conversions grow! Selected tips inside the guide: . Create benchmarks for best practices, such as optimal deployment times, compelling subject lines that increase open rates, and effective content that leads to amazing conversions. For holiday shopping, many businesses start promoting seasonal offers early as head-starters begin to search shopping aisles. Cyber Monday originated in 2005 to persuade customers to shop online – prepare an offer focused on this day of the year, so competitors don’t get ahead of you. Since the world is going mobile, make sure your existing acquisition channels account for this phenomenon – use this to your advantage so you can communicate with your audience effectively. Send a newsletter or autoresponder sequence that will return information about what your subscribers are looking for as a gift this year. .

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How to make the most of your Christmas
newsletters?
Christmas season is a time of the year when companies scale up the volume of their newsletters
and maximize sales. Only in 2012, online retailers increased number of sent emails by 19% in
comparison to 2011.
In practice, this means that each company sent an average of 210 promotional emails during
the holiday season! Making your newsletters stand out in the holiday inbox clutter might be
quite a challenge, especially knowing that your competitors are probably already thinking about
their special offers for Cyber Monday, Thanksgiving or Free Shipping Day.
In this Christmas guide we uncover the most effective strategies that you can put to use in
RXUHPDLOSURJUDP+RZWRLQFUHDVHHPDLOYROXPHZLWKRXWORVLQJVXEVFUL
EHUV":KDW·VWKH best inspiration for Christmas newsletters design? Should you stop your
promotional emails on December 25th, or continue into January?
GetResponse 2013 Christmas Guide will provide you with practical answers to all these
questions.

3. 3
Christmas Email Marketing Recipes 2013
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Businesses spend months preparing for this special time of the year, to be ready to act when
the time is right. All departments work together to grab as much of the Christmas revenue pie
as possible.
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Pre-Holiday
Preparation Time
1. Objectives and
strategies
Before you prepare and roll out your Christmas
campaign, start by planning what you want to achieve
and how to
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2. Key dates
Identify relevant holidays to focus on
and create a timetable of activities.
Although this handbook focuses
mainly on the Christmas holiday
season of November and
December, you should analyze
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Another important element in preparing Christmas holiday campaigns is to examine your current
and past email marketing practices.
Take a look at old reports to identify the strong and weak elements of previous campaigns. Think
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as well as those that need improvement.
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VWRXWRIRXU situation. Take note of what the key players in your market did in the past and
assess the viability of those strategies in current market conditions.
Create
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OLQJVXEMHFW lines that increase open rates, and effective content that leads to amazing
conversions. Make a list so you can keep them in mind when forming and assessing your holiday
campaigns strategy.
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Ideally, you should be carrying out list hygiene
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time to get back on track. The processes below will help
you maximize the performance and effectiveness of your
holiday campaigns.
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LEHUVDQG remove those that no longer support your
business. The holiday season is a time to distribute
promotional offers more frequently, so you need to cull the
bad apples that
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and build desire and expectation
among those who are likely to order
from you before Christmas.
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9. 9
codes, or surveys asking your customers whether they are
still interested in your offer or their preferences have
changed. If you provide value and your offer is
VWLOOUHOHYDQWRXUUHHQJDJHPHQW campaign
should increase your reach during this important season.
Everyone hates to see customers unsubscribe. But in
reality, the quality of the database is far more
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for a few weeks. If you get no response, consider moving
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affect the deliverability of crucial emailings.
Through these processes, you focus only on customers
that may respond to your messages and generate sales.
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their needs,
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clicks and opens, this is the time to update your
segmentation
strategy based on these insights.
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complementing products or
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launch your new campaigns. This
reassures your customers that you
care about them, account for their
individual needs, and only target
them with relevant offers that
provide value. This has a positive
effect on campaign success and
reduces complaints and
unsubscribe caused by irrelevant
offers that can irritate them.
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holidays may make the extra investment worthwhile!
Since the world is going mobile, make sure your existing
acquisition channels account for this phenomenon.
Customers now search and shop while on the go. They
access your website and
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your advantage so you can communicate with your
audience effectively. Surely you
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interest and potential sales opportunity.
To learn how to design emails for mobile devices,
download our free Responsive Email Guide.
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subscribers using methods such as GLVFRXQW
codes, YRXFKHUV, or WKURXJK
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to your existing customers to offer something of value for
referring their friends. Subscribers tend to be most
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skyrocket!
Finally, consider partnering with other organizations to
increase the reach of your campaigns. Search for
brands that offer products or services that you believe
complement yours and would be a
JRRGÀWIRURXUFXVWRPHUV7KHQ ask them to
promote your brand
to their audience. Done right, you
should quickly see new customers
searching your site and signing up
to your newsletter.
To learn more, download our free
JXLGH21 Ways To Build Your List.
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design, fresh copy and whether they
display well on mobile devices.
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communications? Do they reinforce
your value to customers? Make
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11. 11
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surely the holiday season is it!
Learn how to set up Automated Messages and
Autoresponders with GetResponse!
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Having analyzed automated messages, take a look at
promotional emails that persuade subscribers to make a
holiday purchase. Compare planned emails to those you
and your competitors have sent in the past to see if you
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preparing a successful strategy and carrying out an
effective campaign is preparing a contingency plan. If
your
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12. 12
Christmas
Arrives Early!
1. October
The law of supply and demand
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be a supply. For holiday shopping, this means many
businesses start promoting seasonal
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shopping aisles. To avoid
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deliveries, many consumers begin their Christmas
shopping in late October before the shopping madness of
late November begins.
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October, add a
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selling Christmas décor and
providing gift ideas in July. Although
they call it Christmas in July, true
holiday shopping begins in
November.
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Once Halloween is over, most
businesses start to promote
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emails. In particular, keep in mind that many emails will be read on mobile devices rather than desktop com
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holiday promotional campaigns.
Exactly when should you roll out your Christmas campaigns? .HHSUHDGLQJ

13. 13
Regardless of your promotional angle, make sure your
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season, so take the opportunity to build expectation and
desire in your customers. If you decide to participate in
these events, keep your communication consistent, focus
on providing
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After Thanksgiving weekend comes Cyber
Monday. The term originated in 2005 to
persuade customers to shop online. If you
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Prepare an offer focused on this day of the
year, so competitors
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Once Cyber Monday is over, the countdown
to Christmas begins — the most important
part of the holiday season and the time for
your offer to really shine. In your Christmas
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through how each idea goes with your
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clear those shelves while
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Inspiration for
Your Christmas
Campaigns
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content, offers, bundles and
special deals are

15. 15
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Just send a newsletter or autoresponder
sequence that will return information about
what your subscribers are looking for as a gift
this year.
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Adapt the old English Christmas carol “The
Twelve Days of Christmas” for a holiday
campaign that delivers a series of gifts of
increasing value or a series of offers that build
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Thanks to GetResponse Autoresponders 2.0
you can easily set up such a campaign by
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Let your subscribers help you decide which
products would be most popular for Black
Friday and Cyber Monday special deals.
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your subscribers can vote for. Analyze click
rates and prepare perfectly tailored special
deals that
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16. 16
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There are places all around the world where
holiday gifts are scarce. Show your human
face and offer to share part of the income with
charitable organizations to make an
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poor parts of the world. Inform subscribers
about this in a separate newsletter or in a
banner inside your holiday promotion emails.
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upgrades, additional
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how to use them.
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banner or image to deliver the details to your
subscribers. You never know — a subscriber
may have received a gift card that can be
redeemed for your products or services.
This way you can sell out your remaining
holiday bundles and make customers happy
with low prices and information about how to
claim what they are eligible for.
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Whether you offer groceries, electronics, or
interactive services, make the most out of your
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Play with your offers and holiday bundles, and
let the customer decide what they would like to
get as a “2013 Special”.
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Christmas newsletters?
Christmas is the time of the year when
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newsletters that raise the bar for holiday email
offers.

17. 17
Picture 1 – Sky’s HD Christmas newsletter

18. 18

19. 19
Picture 6 – Lillian Vernon’s Christmas Newsletter
Picture 7 – Barnes & Noble’s Christmas deals
Picture 8 – JCP Christmas wishes

20. 20
Picture 10 – NBC family Christmas wishes
Picture 9 – Backcountry’s Christmas deals

21. 21
ping campaigns.0DF2VVRZVNL
Director of Education
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Starbucks, turn off the lights like Target www.getresponse.com
Mack Gorski
You name it.Education Expert
GetResponse Email Marketing
Be creative this year. Make sure your newslet
ters stand out. Deliver deals and wishes that www.getresponse.com
are perfectly tailored to subscriber expecta
in their Black Friday newsletter, speak to the
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Conclusion
In this Christmas Guide we aimed at introducing
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22. 22
tions. We wish you great return on investment,
increased sales and Merry Christmas!
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Education Expert
GetResponse Email Marketing
www.getresponse.com
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