Mauricio Samayoa

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I am an MBA PR type who evolved into a full blown Social Media type out of a genuine passion for how the business landscape is impacted by Social technologies. My career blends together practical knowledge of making business decisions based on hard numbers, experience in the creation and roll out of PR campaigns integrating online tactics, on-the-ground business strategy acquired on the day-to-day and during a full-time MBA at IE Business School (Madrid, Spain), and first-hand experience in building and scaling activities of high profile brands on the social web including The Macallan Whisky, 20th Century Fox, Jameson Irish Whiskey, ESPN Deportes, Oracle Latin America, among others. M...

social approach strategic planning social media marketing luxury brands pr social business nimbuzz media measurement solution trust accounting business language refocus mobile conversation evolution microblogging participation listening voip chat online updates status twitter

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[Report] Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise, by Rebecca Lieb

Altimeter, a Prophet Company • 11 years ago

Mauricio Samayoa

Presentations

A More Social N I M B U Z Z (Beta)

Luxury Lab Mexico 2012, Newlink Group

Likes

3 Social Trends For 2014

[Report] The Collaborative Economy, by Jeremiah Owyang

[Report] Content: The New Marketing Equation, by Rebecca Lieb

[Report] Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise, by Rebecca Lieb

Facebook Ads - Best Practices & ROI

[Report] Scalable Social Business: How Brands Manage Complex, Distributed Programs, by Jeremiah Owyang and Andrew Jones

Why Obama Won: A Gallery Of Presidential Likeability

Dachis Group Social Business Journal - Issue 01

Presentations from IPA Modern Briefing from 3rd July 2012

How to Write an RFP for Social Media

How to ask tough questions without it being tough.

HSM Global-Madrid featuring Charlene Li

Presentaciones, seriously?

Transform Your Marketing

Community Engagement: Managing Communities Across Digital Embassies

Walk The Talk

Modern Brand Building

Everything You Ever Wanted To Know About Social Media

Social Business Design Embracing Change In Key Drivers Advancing User Experience For A Networked Economy

Keeping Social Media Sexy

Changing The Currency

Social Media Futures - Management Summary

Ford's European social media campaign for the Fiesta

Social Media Case Study - Compassion in World Farming

Social Media Stories

Social Media Boot Camp

Social Media ROI

An Introduction to Cult Branding - the truth behind customer loyalty!

Razorfishreport

TurnTo On Trusted References For SNC 012309