10. STAGE 1 STAGE 2 STAGE 3 STAGE 4
Winning Cultivating Enlivening Making
Attention Basic Applicability It Real
Concepts
Executive Pages on the Embedded
Sponsorship Intranet Champion
Classroom
Training
Web-Based
Training
SharePoint—Use of the Strategies
29. STAGE 1 STAGE 2 STAGE 3 STAGE 4
Winning Cultivating Enlivening Making
Attention Basic Applicability It Real
Concepts
Executive Web-Based Embedded Internal
Sponsorship Training Champion User Group
One-to-One
Coaching
Easy First Steps
IBM Connections—Use of the Strategies
44. Aim: to bring people together
E.g., 2-3 kitchen specialists—different
stores, different shifts
45. Early Adoption Work (mid-2010)
STAGE 1 STAGE 2 STAGE 3 STAGE 4
Winning Cultivating Enlivening Making
Attention Basic Applicability It Real
Concepts
Executive
Sponsorship
Real-to-Life
Scenarios
46. “… viral adoption did not work”
People need a level of competence to see
possibilities for viral adoption to work
47. Early Adoption Work (late-2010)
STAGE 1 STAGE 2 STAGE 3 STAGE 4
Winning Cultivating Enlivening Making
Attention Basic Applicability It Real
Concepts
Executive
Sponsorship
Sign-off to Proceed
Community Managers
Embedded Champions
48. Adoption Work (mid-2011)
STAGE 1 STAGE 2 STAGE 3 STAGE 4
Winning Cultivating Enlivening Making
Attention Basic Applicability It Real
Concepts
Exemplar Stories
The case of the Teflon Paint Tray
=$1 million additional revenue
Community Managers
Embedded Champions
50. A division of Bayer AG (pharma)
BMS—15,000 employees at 30 locations
Bayer Group had switched from IBM to Microsoft
(late 2009) BMS piloted IBM Connections
(Sep 2011) Bayer Group selects Connections
53. Adoption Plan (2011-2012)
STAGE 1 STAGE 2 STAGE 3 STAGE 4
Winning Cultivating Enlivening Making
Attention Basic Applicability It Real
Concepts
Executive One-hour Facilitated Part of Standard
Sponsorship training as Workshops Operating
CIO as active blogger
part of new Environment
workplace Embedded
Champions Central Support
Organization
56. Adoption Strategy
STAGE 1 STAGE 2 STAGE 3 STAGE 4
Winning Cultivating Enlivening Making
Attention Basic Applicability It Real
Concepts
Real-to-Life “Build It And
Scenarios They Will Come”
Executive
Support (some)