Web strategy analysis for Essencebakery.com

1. Essence Bakery
Web Strategy Project
Scott Cowley
Maria Sanchez

2. Within the United States, since 2011 to 2015
there has been a rise in the search of “macarons
bakery.”

3. During the same time in the United
States, there was an increase in
searching for “croissants bakery.”

4. While the search for “French pastries”
has remained consistent throughout the
years.

5. Essence Bakery
A boutique bakery and café owned
and operated by husband and wife
Eugenia Theodospaulas and Giles
Combos.

6. Eugenia, head chef, lived, worked and trained in
Paris, perfecting European favorites like pastries
like croissants and French macarons.

7. Theownerstakeprideinutilizingonlythefreshestorganic,most
favorableandenvironmentallyfriendlyingredients.
EssenceBakeryhasbeenfeaturedontheArizonaRepublic,Phoenix
MagazineandArizonaHighroads.

8. Essencebakery.com has a global rank of 2,571,902

9. azpastries.com
Global Rank: 14,780,292
thebakeryphx.com
Global Rank: 14,627,935

10. Top 5 Relevant Keywords
1). phoenix bakery 2). bakery phoenix az 3). bakery phoenix 4). bakeries in
phoenix arizona 5). bakeries in phoenix az
• Essencebakery.com is not the 1st on any of these organic search results.
• Essencebakery.com is not on the organic search results for the last two
keywords.

11. Strengths
Been recognized on The Arizona Republic, Phoenix
Magazine and Arizona Highroads

12. Strengths
Organic and fresh ingredients

13. Essencebakery.com page optimization is well
conducted through the site.

14. Weaknesses
Essencebakery.com
website’s call to action
lacks, online process is
complicated.

15. Opportunities…
Increase relevant keywords in SEO, like
the ones mentioned previously.

16. Threats…
Competitors have strong SEOs and higher
presence in organic search results in variety of
keywords.

17. Recommendations
Essence Bakery should emphasize their organic
ingredients on their pastries since organic products are
on the rise.

18. Recommendations
Ordering process should be simplified for
conversion rate to increase.

19. Recommendations
Essence Bakery should add their recognitions to their
home page to increase brand credibility.

20. Questions? Contact: Maria Sanchez msanch20@asu.edu
Find out how to increase brand awareness, and increase conversion
rate.